What users are saying about
5 Ratings
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Top Rated
386 Ratings
5 Ratings
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Score 9.7 out of 100

Optimizely

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
386 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Omniconvert

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
Dustin Day | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Omniconvert
8.3
Optimizely
7.1
Split URL testing
Omniconvert
9.0
Optimizely
7.7
Multivariate testing
Omniconvert
5.0
Optimizely
7.6
Visual / WYSIWYG editor
Omniconvert
9.0
Optimizely
7.1
Experiment workflow and approval
Omniconvert
10.0
Optimizely
7.0
a/b experiment testing
Omniconvert
Optimizely
8.0
Multi-page/funnel testing
Omniconvert
Optimizely
7.4
Cross-browser testing
Omniconvert
Optimizely
7.2
Mobile app testing
Omniconvert
Optimizely
6.4
Test significance
Omniconvert
Optimizely
6.9
Advanced code editor
Omniconvert
Optimizely
6.6
Page surveys
Omniconvert
Optimizely
6.4
Visitor recordings
Omniconvert
Optimizely
7.2
Preview mode
Omniconvert
Optimizely
6.7
Test duration calculator
Omniconvert
Optimizely
6.2
Experiment scheduler
Omniconvert
Optimizely
7.9
Dynamic experiment activation
Omniconvert
Optimizely
7.4
Client-side tests
Omniconvert
Optimizely
7.4
Server-side tests
Omniconvert
Optimizely
6.8
Mutually exclusive tests
Omniconvert
Optimizely
6.4

Audience Segmentation & Targeting

Omniconvert
9.0
Optimizely
7.5
Standard visitor segmentation
Omniconvert
8.0
Optimizely
7.7
Website personalization
Omniconvert
10.0
Optimizely
6.8
Behavioral visitor segmentation
Omniconvert
Optimizely
7.3
Traffic allocation control
Omniconvert
Optimizely
8.0

Results and Analysis

Omniconvert
Optimizely
7.1
Heatmap tool
Omniconvert
Optimizely
6.7
Click analytics
Omniconvert
Optimizely
7.3
Scroll maps
Omniconvert
Optimizely
7.1
Form fill analysis
Omniconvert
Optimizely
6.5
Conversion tracking
Omniconvert
Optimizely
7.5
Goal tracking
Omniconvert
Optimizely
7.5
Test reporting
Omniconvert
Optimizely
7.6
Results segmentation
Omniconvert
Optimizely
7.1
CSV export
Omniconvert
Optimizely
6.5
Experiments results dashboard
Omniconvert
Optimizely
7.1

Pros

Omniconvert

  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Omniconvert

  • The learning curve could be easier.
  • Improve onboarding.
Dustin Day | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Omniconvert

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Omniconvert

Omniconvert 3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha | TrustRadius Reviewer

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Omniconvert

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Omniconvert

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Omniconvert

Omniconvert 10.0
Based on 1 answer
They have been polite and good about updates.
Dustin Day | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

Omniconvert

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Omniconvert

Unless has an easier learning curve but they have different features. Their personalization is similar though.
Dustin Day | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Omniconvert

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Omniconvert

  • Better customer service
Ulymar Rocha | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Screenshots

Optimizely

Pricing Details

Omniconvert

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Omniconvert Editions & Modules

Edition
10 000 tested views$591
50 000 tested views$1791
30 000 tested views$1191
  1. Per Month
Additional Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Omniconvert
10.0
Optimizely
8.7

Likelihood to Renew

Omniconvert
Optimizely
9.0

Usability

Omniconvert
3.6
Optimizely
7.3

Reliability and Availability

Omniconvert
Optimizely
9.0

Performance

Omniconvert
Optimizely
6.0

Support Rating

Omniconvert
10.0
Optimizely
9.1

Online Training

Omniconvert
Optimizely
3.0

Implementation Rating

Omniconvert
Optimizely
8.0

Scalability

Omniconvert
Optimizely
7.0

Add comparison