What users are saying about
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Top Rated
386 Ratings
Top Rated
97 Ratings

Optimizely

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Top Rated
386 Ratings
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Score 8.7 out of 100
Top Rated
97 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Pendo.io

Pendo.io is well suited for companies that want detailed usage information. Page and feature tagging is simple, yet offers incredible information on behaviors (funnels, paths, etc). The Product team finds this detail invaluable in supporting data-driven decisions for design and development.Pendo.io is well suited for companies that need usage information to guide implementation and customer communication. Customized dashboards allow different teams to view at-a-glance information that is important to their work. The in-app guides make it simple and easy for users to access resources without having to navigate away from their work.Pendo.io may not be well suited for companies that need to track text/content entered into text boxes within their application, although we have not found that to be a problem.
Jennifer Gray | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Pendo.io
a/b experiment testing
Optimizely
8.0
Pendo.io
Split URL testing
Optimizely
7.7
Pendo.io
Multivariate testing
Optimizely
7.6
Pendo.io
Multi-page/funnel testing
Optimizely
7.4
Pendo.io
Cross-browser testing
Optimizely
7.2
Pendo.io
Mobile app testing
Optimizely
6.4
Pendo.io
Test significance
Optimizely
6.9
Pendo.io
Visual / WYSIWYG editor
Optimizely
7.1
Pendo.io
Advanced code editor
Optimizely
6.6
Pendo.io
Page surveys
Optimizely
6.4
Pendo.io
Visitor recordings
Optimizely
7.2
Pendo.io
Preview mode
Optimizely
6.7
Pendo.io
Test duration calculator
Optimizely
6.2
Pendo.io
Experiment scheduler
Optimizely
7.9
Pendo.io
Experiment workflow and approval
Optimizely
7.0
Pendo.io
Dynamic experiment activation
Optimizely
7.4
Pendo.io
Client-side tests
Optimizely
7.4
Pendo.io
Server-side tests
Optimizely
6.8
Pendo.io
Mutually exclusive tests
Optimizely
6.4
Pendo.io

Audience Segmentation & Targeting

Optimizely
7.5
Pendo.io
Standard visitor segmentation
Optimizely
7.7
Pendo.io
Behavioral visitor segmentation
Optimizely
7.3
Pendo.io
Traffic allocation control
Optimizely
8.0
Pendo.io
Website personalization
Optimizely
6.8
Pendo.io

Results and Analysis

Optimizely
7.1
Pendo.io
Heatmap tool
Optimizely
6.7
Pendo.io
Click analytics
Optimizely
7.3
Pendo.io
Scroll maps
Optimizely
7.1
Pendo.io
Form fill analysis
Optimizely
6.5
Pendo.io
Conversion tracking
Optimizely
7.5
Pendo.io
Goal tracking
Optimizely
7.5
Pendo.io
Test reporting
Optimizely
7.6
Pendo.io
Results segmentation
Optimizely
7.1
Pendo.io
CSV export
Optimizely
6.5
Pendo.io
Experiments results dashboard
Optimizely
7.1
Pendo.io

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Pendo.io

  • High-quality analytics.
  • Pointed delivery that meets the user's needs of information, without destroying the Customer Experience.
  • Dedication to customer success. Anytime I have gone to the Pendo.io team for clarity beyond what shows in their app and docs, they are quick and informative, while updating what they have publicly available.
  • Usability-driven - Pendo.io realizes not everyone uses the same platforms, and makes the best possible availability of integrations and ability to custom-code an integration through their robust API.
Jeremy Robinson | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Pendo.io

  • I would love it if Pendo.io would add a dedicated space where you can work on segments. Having to access them through drop-downs in random places throughout the app isn't the best.
  • I'd love for them to expand their integrations with other programs that support product managers.
Emily Hardin | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Pendo.io

Pendo.io 9.1
Based on 2 answers
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Jennifer Gray | TrustRadius Reviewer

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Pendo.io

Pendo.io 9.3
Based on 4 answers
Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system
Aaron Beaty | TrustRadius Reviewer

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Pendo.io

No score
No answers yet
No answers on this topic

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Pendo.io

No score
No answers yet
No answers on this topic

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Pendo.io

Pendo.io 5.3
Based on 7 answers
My initial review of Pendo was glowing - as was my experience at the time. Since then Support, which was once a huge Pendo plus, has become a disaster. They've moved away from dedicated CSMs - at least for a segment of accounts - and to a centralized support model.. however, it can take a week for me to get an initial response to a ticket. I've had to escalate darn near every one in recent months, and most never get satisfactorily resolved. Feels like major scaling issues going on at Pendo, and a whole lot of untrained people. And yes, this will make me reconsider renewing at the end of the year.
Tamara Schebel | TrustRadius Reviewer

Online Training

Optimizely

Optimizely 3.0
Based on 1 answer
No answer on this topic is available.

Pendo.io

Pendo.io 9.1
Based on 1 answer
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Emily Hardin | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Pendo.io

Pendo.io 9.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Pendo.io

Pendo is much simpler than the competition:
  1. WalkMe seems to be very robust for guided walkthroughs, but the UI for both authors and visitors is clunky by comparison to Pendo.
  2. Google Analytics tracks anything and everything... but only if someone else has set it up properly. It's very difficult for someone without direct access to the code to start tracking anything, or to make sense of it once they do. Pendo is lightyears ahead in this regard.
Also Pendo has the very cool capability of allowing you to look backwards in time, and see analytics for the past--even if you hadn't yet set up the specific tags you want to track for that period in the past. (I believe you DO have to have Pendo already installed for that period, but you don't have to have specified everything in advance; you can do that later.)
Ted Boren | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Pendo.io

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Pendo.io

  • 95% reduction in required dev resources, freeing them up for more product development
  • Roughly a 400% increase in effective customer messaging from 2017 (31 guides) to 2018 (currently, 141 guides), spurring all kinds of engagement from more feature usage & discovery to education & in-app training.
  • 100% of all new features and feature updates are now substantiated by quantitative and qualitative data, in-part sourced from Pendo.
Jonathan Slavuter | TrustRadius Reviewer

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pendo.io

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Pendo.io
8.7

Likelihood to Renew

Optimizely
9.0
Pendo.io
9.1

Usability

Optimizely
7.3
Pendo.io
9.3

Reliability and Availability

Optimizely
9.0
Pendo.io

Performance

Optimizely
6.0
Pendo.io

Support Rating

Optimizely
9.1
Pendo.io
5.3

Online Training

Optimizely
3.0
Pendo.io
9.1

Implementation Rating

Optimizely
8.0
Pendo.io
9.0

Scalability

Optimizely
7.0
Pendo.io

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