Optimizely Web Experimentation vs. UserZoom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
UserZoom
Score 8.0 out of 10
N/A
N/AN/A
Pricing
Optimizely Web ExperimentationUserZoom
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Web ExperimentationUserZoom
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Web ExperimentationUserZoom
Considered Both Products
Optimizely Web Experimentation
Chose Optimizely Web Experimentation
We're not using UserZoom or Hotjar. We use the others for specific functions. Optimizely is the best for website optimization.
UserZoom

No answer on this topic

Top Pros
Top Cons
Features
Optimizely Web ExperimentationUserZoom
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Optimizely Web Experimentation
8.0
96 Ratings
7% below category average
UserZoom
-
Ratings
a/b experiment testing9.396 Ratings00 Ratings
Split URL testing8.578 Ratings00 Ratings
Multivariate testing8.881 Ratings00 Ratings
Multi-page/funnel testing8.275 Ratings00 Ratings
Cross-browser testing7.453 Ratings00 Ratings
Mobile app testing7.641 Ratings00 Ratings
Test significance8.588 Ratings00 Ratings
Visual / WYSIWYG editor8.078 Ratings00 Ratings
Advanced code editor7.570 Ratings00 Ratings
Page surveys6.917 Ratings00 Ratings
Visitor recordings8.418 Ratings00 Ratings
Preview mode8.086 Ratings00 Ratings
Test duration calculator6.960 Ratings00 Ratings
Experiment scheduler8.157 Ratings00 Ratings
Experiment workflow and approval6.539 Ratings00 Ratings
Dynamic experiment activation7.436 Ratings00 Ratings
Client-side tests9.252 Ratings00 Ratings
Server-side tests9.121 Ratings00 Ratings
Mutually exclusive tests8.541 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Optimizely Web Experimentation
8.6
90 Ratings
3% below category average
UserZoom
-
Ratings
Standard visitor segmentation8.988 Ratings00 Ratings
Behavioral visitor segmentation8.368 Ratings00 Ratings
Traffic allocation control9.485 Ratings00 Ratings
Website personalization7.960 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Optimizely Web Experimentation
8.3
87 Ratings
3% below category average
UserZoom
-
Ratings
Heatmap tool9.113 Ratings00 Ratings
Click analytics8.733 Ratings00 Ratings
Scroll maps8.117 Ratings00 Ratings
Form fill analysis8.329 Ratings00 Ratings
Conversion tracking8.744 Ratings00 Ratings
Goal tracking8.476 Ratings00 Ratings
Test reporting8.179 Ratings00 Ratings
Results segmentation8.048 Ratings00 Ratings
CSV export7.651 Ratings00 Ratings
Experiments results dashboard8.049 Ratings00 Ratings
Best Alternatives
Optimizely Web ExperimentationUserZoom
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.5 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Web ExperimentationUserZoom
Likelihood to Recommend
8.8
(181 ratings)
8.6
(14 ratings)
Likelihood to Renew
8.5
(45 ratings)
10.0
(1 ratings)
Usability
9.0
(57 ratings)
8.0
(1 ratings)
Availability
10.0
(7 ratings)
-
(0 ratings)
Performance
7.3
(6 ratings)
-
(0 ratings)
Support Rating
10.0
(16 ratings)
9.0
(2 ratings)
Online Training
3.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(11 ratings)
-
(0 ratings)
Configurability
6.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(93 ratings)
-
(0 ratings)
User Testimonials
Optimizely Web ExperimentationUserZoom
Likelihood to Recommend
Optimizely
This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
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UserTesting
UserZoom is well suited for usability testing, I found specifically around test websites and marketing materials. I was able to invite others to participate and watch as well as screen share so that it was an interactive session. Other tools I have used have been a little better with the video output and transcripts of each session so that we could capture notes quickly, but overall it was a good tool to use to test.
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Pros
Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
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UserTesting
  • Quantitative testing can be done on the cheap compared to other quant tools or vendors... once you buy the license, you only pay for additional recruiting and you are managing the project, so there isn't the high cost of having other vendors doing the project management or running a survey etc.
  • Farily robust means of tracking and recording data. I also relied heavily on the excel spreadsheet of all the raw data, which you can have UZ customize for you to get what you need.
  • Great support system from the UserZoom team - they have researchers who can help with coding and also provide research support for a very good price.
  • Also they have tree testing, card sorting, survey capabilities (in addition to usability testing)... and mobile testing. and they seem to be continously be developing the tool to support additional methods.
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Cons
Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
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UserTesting
  • Compared with some other tools, because their video conferencing platform is web-based (vs. using Zoom, which has a desktop app), I find the connection buffers a lot and it's kind of annoying
  • Their screening tool on the UserZoom side (not Go) is clunky. Just let me select May, Must, or Should not for criteria rather than the weird interface design they have now.
  • Logic panel is a little confusing, sometimes I do a double-take, sometimes it's wonky and resets itself. It's just not as easy to use as it could be.
  • They haven't integrated UserZoom and UserZoom Go (formerly Validately)
  • It's expensive!
  • We signed up for a high sample size license with unlimited tests, but we're finding their panel doesn't fill as fast as their biggest competitor, UserTesting. We've struggled to fill n=100 sample tests with fairly general criteria.
  • A lot of their licenses only allow limited concurrent studies, whereas UserTesting had unlimited tests that you could launch at a time. It's slowed us down.
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Likelihood to Renew
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
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UserTesting
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
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Usability
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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UserTesting
Overall, it was fairly easy to use. Especially if you are familiar with this type of product. We were able to use it for testing pretty much right after we got it (same day) and didn't have many issues figuring out how to invite, test, and share which was great.
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Reliability and Availability
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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UserTesting
No answers on this topic
Performance
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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UserTesting
No answers on this topic
Support Rating
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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UserTesting
From my experience, the UserZoom team has really done a great job answering the limited questions we have given them thus far. I think the platform is popular enough that many of my questions have been answered by their help pages - or other online content with helpful tips and tricks. I think the community has done a nice job of providing end-user tutorials for those who are new to the platform.
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Online Training
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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UserTesting
No answers on this topic
Implementation Rating
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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UserTesting
No answers on this topic
Alternatives Considered
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
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UserTesting
Client selected it due to how they used it, pricing, and what it could do for them. It's about the same as these other tools but UsabilityHub let's you run multiple types of task in one test, and UserTesting still has a bigger panel I think
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Scalability
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
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UserTesting
No answers on this topic
Return on Investment
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
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UserTesting
  • Time-efficient: quick to gather insights
  • Making informed decisions: repeat testing before launching the app/website to reduce errors in the future
  • Guarantee customers' satisfaction: ensure the errors are reduced to the minimum so that the purchase process is smooth and there will be no need to reach out to our customer support team
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ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.Screenshot of Advanced Audience Targeting: Custom Real-Time Segments provide customers with the ability to create rapidly-updating segments which can be used as audiences for testing or personalization. These segments can be based on profile data, omni-channel behaviors, and AI-based observations.Screenshot of AI Content Suggestions: AI-powered suggestions in the Visual Editor accelerate ideation.Screenshot of Extensions for Edge: reusable elements minimize developer dependency when launching multiple tests with the same element.