Top Rated
601 Ratings
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Score 7.8 out of 100
23 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

TrackMaven

If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
TrackMaven
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
TrackMaven
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
TrackMaven
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
TrackMaven
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
TrackMaven
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
TrackMaven
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
TrackMaven
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
TrackMaven
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
TrackMaven
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
TrackMaven

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
TrackMaven
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
TrackMaven
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
TrackMaven
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
TrackMaven
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
TrackMaven

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
TrackMaven
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
TrackMaven
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
TrackMaven

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
TrackMaven
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
TrackMaven
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
TrackMaven

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
TrackMaven
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
TrackMaven
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
TrackMaven
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
TrackMaven

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
TrackMaven
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
TrackMaven
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
TrackMaven
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
TrackMaven
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
TrackMaven
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
TrackMaven
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
TrackMaven

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

TrackMaven

  • Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
  • Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
  • Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
  • Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
  • Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
Mandi Lindner | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

TrackMaven

  • For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
Casey Davis-Van Atta | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

TrackMaven

TrackMaven 5.7
Based on 3 answers
More than likely, yes. This is a company with people I trust that offer an exceptional product.
Anonymous | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

TrackMaven

No score
No answers yet
No answers on this topic

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

TrackMaven

No score
No answers yet
No answers on this topic

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

TrackMaven

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

TrackMaven

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

TrackMaven

I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
Shanna Cook | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

TrackMaven

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

TrackMaven

  • Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
  • Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
  • Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
Mandi Lindner | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

TrackMaven

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
TrackMaven
8.6

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
TrackMaven
5.7

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
TrackMaven

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
TrackMaven

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
TrackMaven

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
TrackMaven

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
TrackMaven

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
TrackMaven

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
TrackMaven

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
TrackMaven

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