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Top Rated
109 Ratings
Top Rated
601 Ratings
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Score 7.8 out of 100

Treasure Data

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Top Rated
109 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Treasure Data

Utilizing Arm Treasure Data will definitely help in creating better customer experience or centricity within your organization. It's very important to build a team that has many members all throughout your organization, purely focused on the customer data platform as this platform and the use cases that go along with it are a beast. But, definitely, it has been paying off.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Treasure Data
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Treasure Data
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Treasure Data
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Treasure Data
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Treasure Data
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Treasure Data
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Treasure Data
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Treasure Data
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Treasure Data
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Treasure Data

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Treasure Data
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Treasure Data
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Treasure Data
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Treasure Data
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Treasure Data

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Treasure Data
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Treasure Data
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Treasure Data

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Treasure Data
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Treasure Data
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Treasure Data

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Treasure Data
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Treasure Data
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Treasure Data
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Treasure Data

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Treasure Data
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Treasure Data
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Treasure Data
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Treasure Data
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Treasure Data
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Treasure Data
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Treasure Data

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Treasure Data

  • Arm Treasure Data's audience studio is an intuitive tool for marketers who don't have any engineering or coding experience to start building audience segments for external activation purposes.
  • Treasure Data also is constantly innovating and adding features to their product that fit each customer's specific business model and use cases. Their customer success reps are an extension of our team who understand how to leverage their technology to solve our business problems.
  • Treasure Data makes client education one of their key focuses. Their Treasure Data University product is very insightful for marketers who aren't familiar with this new technology.
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Treasure Data

  • Pricing is a bit of a black box. We are currently priced on split hour usage and some spikes come out of nowhere and leave us seeking answers (and sometimes finding unsatisfactory ones).
  • Some jobs will fail, causing workflows to be interrupted due to a product change or a one-time product related issue. We usually contact Support in these cases, and while they are incredibly responsive and helpful, it would be great to have more proactive communication.
  • Treasure's UI leaves us wanting more in terms of organization and controls, especially as we scale and grow the number of data sources, queries, and workflows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Treasure Data

Treasure Data 8.8
Based on 4 answers
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Arm Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
Anonymous | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Treasure Data

Treasure Data 7.3
Based on 3 answers
If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Treasure Data

Treasure Data 8.2
Based on 7 answers
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Treasure Data

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Treasure Data

Treasure Data 7.3
Based on 2 answers
Implementation was quick and our developers had very few issues with the SDK.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Treasure Data

We felt that Treasure Data was far beyond the reaches of Looker and Stitch. The full integrations, easy to work with staff, and the overall culture of helping customers was our draw to Treasure Data. This has helped us to get up-to-speed, with a very minimal staff, providing insight and data around our full business, with only one or two people working on the platform - part-time.
Mark Chiles | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Treasure Data

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Treasure Data

  • It enables us to do things that no one else our size can do, and which cause bigger vendors like Google with BigQuery to get very uncomfortable when I tell them we can do everything they consider core USPs.
  • The most direct impact on ROI is supporting the creation and syndication of audiences to ad platforms based upon behavioural data which can only be stitched together between several sources (Shopify and Zendesk and Segment).
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Treasure Data

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Treasure Data
7.9

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Treasure Data
8.8

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Treasure Data
7.3

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Treasure Data

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Treasure Data

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Treasure Data
8.2

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Treasure Data

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Treasure Data

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Treasure Data
7.3

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Treasure Data

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