What users are saying about
62 Ratings
147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Feature Set Ratings

    Listening/monitoring

    8.5

    Salesforce Social Studio

    85%

    Yotpo

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Boolean keyword searches

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Publishing

    8.5

    Salesforce Social Studio

    85%

    Yotpo

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Content planning and scheduling

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Audience targeting

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Content optimization

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Workflow management

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Engagement

    7.6

    Salesforce Social Studio

    76%

    Yotpo

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Automated routing and prioritization

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Bulk actions

    3.1
    31%
    9 Ratings
    N/A
    0 Ratings

    Marketing

    5.5

    Salesforce Social Studio

    55%

    Yotpo

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Lead generation

    5.0
    50%
    8 Ratings
    N/A
    0 Ratings

    Content marketing

    5.0
    50%
    9 Ratings
    N/A
    0 Ratings

    Paid media management

    6.0
    60%
    7 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    6.0
    60%
    8 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.1

    Salesforce Social Studio

    81%

    Yotpo

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 7/7 features

    Twitter

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Facebook

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    LinkedIn

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Google+

    6.8
    68%
    6 Ratings
    N/A
    0 Ratings

    Instagram

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Pinterest

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    YouTube

    6.7
    67%
    6 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    8.6

    Salesforce Social Studio

    86%

    Yotpo

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Campaign success analytics

    8.9
    89%
    9 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Competitor analysis

    9.9
    99%
    7 Ratings
    N/A
    0 Ratings

    Account management

    9.5

    Salesforce Social Studio

    95%

    Yotpo

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

    Role-based user permissions & privileges

    9.0
    90%
    8 Ratings
    N/A
    0 Ratings

    Mobile access

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Yotpo is rated higher in 2 areas: Usability, Support Rating

    Likelihood to Recommend

    10.0

    Salesforce Social Studio

    100%
    54 Ratings
    7.8

    Yotpo

    78%
    24 Ratings

    Likelihood to Renew

    8.8

    Salesforce Social Studio

    88%
    38 Ratings
    5.0

    Yotpo

    50%
    1 Rating

    Usability

    9.0

    Salesforce Social Studio

    90%
    9 Ratings
    9.4

    Yotpo

    94%
    2 Ratings

    Availability

    9.6

    Salesforce Social Studio

    96%
    10 Ratings

    Yotpo

    N/A
    0 Ratings

    Performance

    8.4

    Salesforce Social Studio

    84%
    10 Ratings

    Yotpo

    N/A
    0 Ratings

    Support Rating

    9.0

    Salesforce Social Studio

    90%
    20 Ratings
    9.2

    Yotpo

    92%
    25 Ratings

    In-Person Training

    10.0

    Salesforce Social Studio

    100%
    1 Rating

    Yotpo

    N/A
    0 Ratings

    Online Training

    7.6

    Salesforce Social Studio

    76%
    6 Ratings

    Yotpo

    N/A
    0 Ratings

    Implementation Rating

    9.8

    Salesforce Social Studio

    98%
    12 Ratings

    Yotpo

    N/A
    0 Ratings

    Likelihood to Recommend

    Salesforce

    If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
    Read full review

    Yotpo

    If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
    Read full review

    Pros

    Salesforce

    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Read full review

    Yotpo

    • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
    • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
    • Even the free version has lots of useful features.
    Read full review

    Cons

    Salesforce

    • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
    • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
    • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
    Read full review

    Yotpo

    • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
    • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
    Read full review

    Pricing Details

    Salesforce Social Studio

    Starting Price

    $0 Per Org Per Month

    Editions & Modules

    Salesforce Social Studio editions and modules pricing
    EditionModules
    Basic$1,000.001
    Pro$4,000.002
    Corporate$12,000.003
    Enterprise$40,000.004

    Footnotes

    1. Per Org Per Month
    2. Per Org Per Month
    3. Per Org Per Month
    4. Per Org Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Yotpo

    Starting Price

    $0 Includes 50 Monthly Orders

    Editions & Modules

    Yotpo editions and modules pricing
    EditionModules
    FreeFree1
    Premium7992

    Footnotes

    1. Includes 50 Monthly Orders
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review

    Yotpo

    Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
    Read full review

    Usability

    Salesforce

    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review

    Yotpo

    I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
    Read full review

    Reliability and Availability

    Salesforce

    The platform is rarely down
    Read full review

    Yotpo

    No answers on this topic

    Performance

    Salesforce

    No issues with performance.
    Read full review

    Yotpo

    No answers on this topic

    Support Rating

    Salesforce

    I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
    Read full review

    Yotpo

    Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
    Read full review

    Online Training

    Salesforce

    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review

    Yotpo

    No answers on this topic

    Implementation Rating

    Salesforce

    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review

    Yotpo

    No answers on this topic

    Alternatives Considered

    Salesforce

    We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
    Read full review

    Yotpo

    I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.
    Read full review

    Return on Investment

    Salesforce

    • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
    • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
    Read full review

    Yotpo

    • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
    • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
    Read full review

    Screenshots

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