What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
418 Ratings

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
418 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Semrush

I would definitely recommend Semrush as I would find it difficult to do my job without it!It's very well-suited to content creation and optimisation, providing the keyword insights required to make sure that your content answers the right questions. The Semrush writing assistant also supports newcomers to the industry by instilling copywriting best practice into its recommendations - such as flagging 'hard to read' sentences and calculating a difficulty rating.
Sacha Crowther | TrustRadius Reviewer

Sprinklr Modern Research

If you are looking for a platform to work on many things at the same time, maybe [Sprinklr Modern Research] is one of the best options for your team. Social Media Reports, Social Media Care, and Social Listening can all be giving you good results using just Sprinklr [Modern Research].
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Semrush
8.1
Sprinklr Modern Research
Keyword analysis
Semrush
8.9
Sprinklr Modern Research
Backlink management
Semrush
7.9
Sprinklr Modern Research
SERP ranking tracking
Semrush
8.6
Sprinklr Modern Research
Page grader
Semrush
7.8
Sprinklr Modern Research
Competitive analysis
Semrush
8.6
Sprinklr Modern Research
Site audit / diagnostics
Semrush
8.4
Sprinklr Modern Research
Site recommendations
Semrush
7.8
Sprinklr Modern Research
Task management
Semrush
6.9
Sprinklr Modern Research

SEO Channels

Semrush
8.0
Sprinklr Modern Research
Local SEO
Semrush
7.8
Sprinklr Modern Research
Social SEO
Semrush
7.6
Sprinklr Modern Research
Mobile SEO
Semrush
7.9
Sprinklr Modern Research
Global SEO
Semrush
8.8
Sprinklr Modern Research

SEO Platform & Account Management

Semrush
8.2
Sprinklr Modern Research
Multi-domain support
Semrush
8.2
Sprinklr Modern Research
Integration with web analytics tools
Semrush
8.3
Sprinklr Modern Research

Pros

Semrush

  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
Bailey Witt, MBA | TrustRadius Reviewer

Sprinklr Modern Research

  • Provides real-time insights on current events and competitor's strategies
  • Interpretation of customer data
  • Helps in identifying opportunities and building smarter strategies.
Daniel Cooper | TrustRadius Reviewer

Cons

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

  • Sprinklr Modern Research is an expensive tool that has been hard to implement up until now.
  • It also sometimes has patchy customer service with different levels of support for different teams.
  • The reporting in Sprinklr Modern Research can also be complicated to set up. Also, the glossary of the different metrics in the system has many items that have no listed definition which is another con.
Dayanna Anderson | TrustRadius Reviewer

Usability

Semrush

Semrush 8.2
Based on 3 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 8.4
Based on 30 answers
They've been great whenever I've contacted them, although I haven't needed to contact them for much. When I have, I believe it was through their support messaging system, and I got a response later that day or maybe the next day, and they addressed my concerns promptly and to my satisfaction.
Lee L Kennedy | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research 7.3
Based on 6 answers
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Brittnee Miller | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

[Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much stronger than [Semrush]. I would say the other tools are great for advanced SEOs, and [Semrush] is great for anyone in marketing.
Jeff Moriarty | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research contains tools that serve the end-user to find an appropriate learning conclusion to achieve their particular objectives.
Fabienne Blanc | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Sprinklr Modern Research

  • Sped up the scheduling process, saving time and staff stress!
  • Allows us to clearly identify the value our social campaigns deliver for clients.
  • Time spent on reporting set up can slow business down.
Anonymous | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Sprinklr Modern Research

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Research Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Semrush
9.1
Sprinklr Modern Research
9.2

Likelihood to Renew

Semrush
9.1
Sprinklr Modern Research

Usability

Semrush
8.2
Sprinklr Modern Research

Reliability and Availability

Semrush
9.1
Sprinklr Modern Research

Performance

Semrush
7.3
Sprinklr Modern Research

Support Rating

Semrush
8.4
Sprinklr Modern Research
7.3

Implementation Rating

Semrush
7.3
Sprinklr Modern Research

Scalability

Semrush
9.1
Sprinklr Modern Research

Add comparison