Brevo vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.5 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
MailerLite
Score 8.2 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Pricing
BrevoMailerLite
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
BrevoMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$10 2500 subscribers
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.Additional 30% discount available to Non-profit organizations.
More Pricing Information
Community Pulse
BrevoMailerLite
Considered Both Products
Brevo
Chose Brevo
We love the simple design that Brevo has as well as the price.
Chose Brevo
I've been using Sendinblue for a few months now and I love it. It's easy to use and it makes it easy to send out emails to our customers. I love being able to see analytics for each campaign so I know what's working and what isn't. I have been able to set up campaigns that send …
MailerLite
Chose MailerLite
I've researched over a dozen and used a few different email marketing services (I have several websites using email marketing) and have yet to find an email marketing tool offering automation workflows in the free version of the product. Others almost force you to purchase a …
Chose MailerLite
I implemented many types of software. So I'm used to work with several software. In terms of email marketing Mailerlite is just great to work with. The overall feeling is the best.
Chose MailerLite
To be fair, I had a great experience with Myemma. But it's $70 a month for the most basic plan. Mailerlite has everything I need in a forever-free plan. I used Myemma for a for-profit business 4 years ago. Deliverability was excellent but not any better than Mailerlite. I …
Chose MailerLite
Aside from ConvertKit which I feel is very much a different type of tool, Mailerlite kills the competition on price, design, functionality and features. I have used several email marketing tools trying to find out which one would work best for me and my business, as well as …
Chose MailerLite
MailerLIte is streamlined and overall nicer to use than Mailchimp. This may have changed since I used it last, but emails sent by MailerLite seemed to not get as many opens as those sent by Mailchimp. For that reason, I switched back to Mailchimp. I would be willing to give …
Top Pros
Top Cons
Features
BrevoMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.0
190 Ratings
2% below category average
MailerLite
8.1
59 Ratings
0% below category average
WYSIWYG email editor8.4170 Ratings7.151 Ratings
Dynamic content8.1154 Ratings8.848 Ratings
Ability to test dynamic content8.6148 Ratings7.842 Ratings
Landing pages6.011 Ratings8.049 Ratings
A/B testing6.510 Ratings8.236 Ratings
Mobile optimization8.3168 Ratings8.245 Ratings
Email deliverability reporting8.6186 Ratings8.254 Ratings
List management8.6183 Ratings8.953 Ratings
Triggered drip sequences8.5106 Ratings8.234 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.8
182 Ratings
1% above category average
MailerLite
6.2
54 Ratings
22% below category average
Dashboards8.019 Ratings6.01 Ratings
Standard reports8.5181 Ratings6.554 Ratings
Custom reports6.810 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.1
121 Ratings
7% above category average
MailerLite
7.0
46 Ratings
19% below category average
Link Tracking9.1121 Ratings00 Ratings
Email Previews00 Ratings7.046 Ratings
Best Alternatives
BrevoMailerLite
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoMailerLite
Likelihood to Recommend
8.7
(210 ratings)
7.5
(62 ratings)
Likelihood to Renew
10.0
(10 ratings)
9.1
(2 ratings)
Usability
9.7
(7 ratings)
8.6
(2 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
7.3
(13 ratings)
9.4
(4 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BrevoMailerLite
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
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Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
Brevo (Sendinblue, Inc)
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
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Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
Brevo (Sendinblue, Inc)
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
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Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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Mailerlite
No answers on this topic
Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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Mailerlite
No answers on this topic
Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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Mailerlite
No answers on this topic
Alternatives Considered
Brevo (Sendinblue, Inc)
I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
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Mailerlite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
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Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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Mailerlite
No answers on this topic
Return on Investment
Brevo (Sendinblue, Inc)
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

MailerLite Screenshots

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