What users are saying about
23 Ratings
Top Rated
303 Ratings
23 Ratings
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Score 8.7 out of 100
Top Rated
303 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • Serpstat ranks higher in 2 feature sets: SEO, SEO Platform & Account Management
  • Yoast Wordpress SEO Plugins ranks higher in 1 feature set: SEO Channels

SEO

7.9

Serpstat

79%
7.1

Yoast Wordpress SEO Plugins

71%
Serpstat ranks higher in 6/8 features

Keyword analysis

8.5
85%
10 Ratings
7.3
73%
50 Ratings

Backlink management

7.5
75%
9 Ratings
7.5
75%
33 Ratings

SERP ranking tracking

7.5
75%
10 Ratings
7.5
75%
19 Ratings

Page grader

8.0
80%
9 Ratings
8.1
81%
55 Ratings

Competitive analysis

7.5
75%
10 Ratings
6.3
63%
25 Ratings

Site audit / diagnostics

8.5
85%
10 Ratings
7.4
74%
42 Ratings

Site recommendations

8.0
80%
3 Ratings
7.3
73%
43 Ratings

Task management

N/A
0 Ratings
5.6
56%
23 Ratings

SEO Channels

6.3

Serpstat

63%
7.6

Yoast Wordpress SEO Plugins

76%
Yoast Wordpress SEO Plugins ranks higher in 4/4 features

Local SEO

6.1
61%
9 Ratings
7.6
76%
40 Ratings

Social SEO

7.1
71%
5 Ratings
8.1
81%
42 Ratings

Mobile SEO

6.0
60%
2 Ratings
7.4
74%
42 Ratings

Global SEO

6.1
61%
9 Ratings
7.4
74%
35 Ratings

SEO Platform & Account Management

7.7

Serpstat

77%
6.9

Yoast Wordpress SEO Plugins

69%
Serpstat ranks higher in 1/2 features

Multi-domain support

10.0
100%
8 Ratings
6.1
61%
20 Ratings

Integration with web analytics tools

5.4
54%
4 Ratings
7.7
77%
42 Ratings

Attribute Ratings

  • Serpstat is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

9.0

Serpstat

90%
10 Ratings
8.3

Yoast Wordpress SEO Plugins

83%
60 Ratings

Likelihood to Renew

Serpstat

N/A
0 Ratings
10.0

Yoast Wordpress SEO Plugins

100%
1 Rating

Usability

Serpstat

N/A
0 Ratings
10.0

Yoast Wordpress SEO Plugins

100%
1 Rating

Support Rating

10.0

Serpstat

100%
2 Ratings
7.7

Yoast Wordpress SEO Plugins

77%
38 Ratings

Likelihood to Recommend

Serpstat

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Gary Shouldis | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Emily Hammell | TrustRadius Reviewer

Pros

Serpstat

  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Sam Lepak | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
Christopher Boyd | TrustRadius Reviewer

Cons

Serpstat

  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Mitch Lee | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
Michelle Green Arnson | TrustRadius Reviewer

Pricing Details

Serpstat

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$69

Starting Price

$69 per month

Serpstat Editions & Modules

Edition
Lite$691
Standart$1491
Advanced$2991
Enterprise$4991
  1. per month
Additional Pricing Details
Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

Yoast Wordpress SEO Plugins

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per year

Yoast Wordpress SEO Plugins Editions & Modules

Edition
Premium$99.001
  1. Per Site
Additional Pricing Details

Likelihood to Renew

Serpstat

No score
No answers yet
No answers on this topic

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
James McQuillin | TrustRadius Reviewer

Usability

Serpstat

No score
No answers yet
No answers on this topic

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
James McQuillin | TrustRadius Reviewer

Support Rating

Serpstat

Serpstat 10.0
Based on 2 answers
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
Drew Harrison | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 7.7
Based on 38 answers
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
Victoria Hoete-Dodd | TrustRadius Reviewer

Alternatives Considered

Serpstat

I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Tim Mack | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
Anonymous | TrustRadius Reviewer

Return on Investment

Serpstat

  • Serpstat has helped increase web traffic of numerous clients up to 3,000%
  • With clients having better web traffic, I'm able to close clients at a higher rate.
Evan Laird | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
Rachel Green | TrustRadius Reviewer

Screenshots

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