What users are saying about
40 Ratings
Top Rated
282 Ratings
40 Ratings
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Score 7.7 out of 101
Top Rated
282 Ratings
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Score 8 out of 101

Likelihood to Recommend

Social Studio

Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.
No photo available

Sprout Social

If the colleague is using Sprout as a brand to answer questions of their users and engage followers and find potential new followers it might be a great tool. If you need a robust analytics tool, this isn't for you. If you need to tag other users and pages on Facebook, I would not recommend scheduling through Sprout.
Stephanie Spear profile photo

Feature Rating Comparison

Listening/monitoring

Social Studio
7.4
Sprout Social
6.8
Boolean keyword searches
Social Studio
6.1
Sprout Social
7.7
Filtering out noise/spam
Social Studio
7.0
Sprout Social
7.3
Sentiment analysis
Social Studio
8.1
Sprout Social
5.5
Broad channel coverage
Social Studio
8.4
Sprout Social
6.9

Publishing

Social Studio
7.8
Sprout Social
8.1
Content planning and scheduling
Social Studio
9.0
Sprout Social
8.2
Audience targeting
Social Studio
7.5
Sprout Social
8.1
Content optimization
Social Studio
6.8
Sprout Social
7.8
Workflow management
Social Studio
7.8
Sprout Social
8.4

Engagement

Social Studio
7.0
Sprout Social
7.4
Automated routing and prioritization
Social Studio
7.7
Sprout Social
6.3
Customer interaction histories
Social Studio
8.1
Sprout Social
8.5
Bulk actions
Social Studio
5.2
Sprout Social
7.3

Marketing

Social Studio
5.9
Sprout Social
7.0
Lead generation
Social Studio
5.5
Sprout Social
6.5
Content marketing
Social Studio
5.9
Sprout Social
8.2
Paid media management
Social Studio
5.7
Sprout Social
6.2
Campaigns and promotions
Social Studio
6.3
Sprout Social
7.2

Channel coverage/integration

Social Studio
7.5
Sprout Social
7.9
Twitter
Social Studio
8.4
Sprout Social
9.1
Facebook
Social Studio
8.7
Sprout Social
8.3
LinkedIn
Social Studio
8.9
Sprout Social
7.5
Google+
Social Studio
6.9
Sprout Social
6.8
Instagram
Social Studio
6.7
Sprout Social
7.8
Pinterest
Social Studio
6.5
Sprout Social
8.0
YouTube
Social Studio
6.8
Sprout Social
8.0

Reporting/analytics

Social Studio
7.0
Sprout Social
8.3
Campaign success analytics
Social Studio
7.1
Sprout Social
8.2
Real-time tracking
Social Studio
6.5
Sprout Social
8.9
Competitor analysis
Social Studio
7.3
Sprout Social
7.7

Account management

Social Studio
8.2
Sprout Social
8.0
Role-based user permissions & privileges
Social Studio
8.6
Sprout Social
9.0
Mobile access
Social Studio
7.8
Sprout Social
6.9

Pros

Social Studio

  • Easy to use
  • Post Calendar
  • Collaboration Module
  • Nice Workflow
Andrea Casano profile photo

Sprout Social

  • Platform is great for engaging users on Twitter.
  • Platform makes it easy to collaborate with other team members to assign tasks and communicate internally.
  • The platform is very user-friendly and well-designed.
  • I love that they integrate scheduling for Google +. This is not available on many other platforms and is a big draw for us.
  • The Twitter comparisons are helpful - they allow you to compare your brand on Twitter to your competitors in a very broad overview.
Stephanie Spear profile photo

Cons

Social Studio

  • Learning curve
  • Maybe too much information to be analyzed together
  • Some features, that initially were available, are missing with last releases
Andrea Casano profile photo

Sprout Social

  • While Sprout is very easy to schedule, there are some deficiencies. For instance, tagging Facebook users is not possible through their platform. This is very inhibiting. Also the scheduled posts only can appear as a feed and not as a monthly or weekly overview, which would be helpful.
  • I find the reporting to be pretty lacking. It doesn't allow any customization and the data it reports is similar to what you could see through Facebook or Twitter analytics. It doesn't offer any time-over-time comparisons, sentiment analysis, keyword analysis, or any overall brand analysis. This is largely the reason for my negative feelings about the platform.
Stephanie Spear profile photo

Likelihood to Renew

Social Studio

Social Studio 8.5
Based on 3 answers
It is very easy to work with and our SF Support Team is so strong, that we work through any issues and we know that the roadmap for the product will provide greater opportunities.
No photo available

Sprout Social

Sprout Social 6.2
Based on 61 answers
I would like to find a platform that offers better and more comprehensive analytics while also offering complete scheduling tools for Facebook and Google +, maybe even Pinterest. I haven't found that yet which is why I haven't switched but as soon as I do, I will switch.
Stephanie Spear profile photo

Usability

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Sprout Social

Sprout Social 8.0
Based on 16 answers
There is no flaw in usability.
Valentin Vesa profile photo

Reliability and Availability

Social Studio

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Social Studio

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Sprout Social

Sprout Social 9.2
Based on 12 answers
I've only had one issue and the support team was quick to get back to me with a solution.
Michelle Hebert profile photo

Online Training

Social Studio

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Social Studio

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
It's super easy.
Michelle Hebert profile photo

Alternatives Considered

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano profile photo

Sprout Social

For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and reports! Their reports are visually pleasing for those presentations to leadership, showing what the heck Social Media is actually doing for your return-on-brand investment.
Sylvia Flores profile photo

Return on Investment

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack profile photo

Sprout Social

  • Positive impact – Great way to keep track of ROI with easy metrics that even non-tech and non-marketing people understand when you present it to them.
  • Positive impact – Great tool for planning messaging strategy by getting the right content to the right audience on the right medium.
  • Positive impact – Has helped justify the importance of time spent on digital communications to organizational administrators.
Shonda Ranson profile photo

Pricing Details

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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