What users are saying about

Sprout Social

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Top Rated
275 Ratings

Sprout Social

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Top Rated
275 Ratings
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Score 8 out of 101
48 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Sprout Social

Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.
Jennifer Wagner profile photo

Socialbakers Suite

It delivers what it promises - to deliver consistently and regularly. The entire platform is quite easy to use and they are improving it all of the time.
No photo available

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Socialbakers Suite
7.8
Boolean keyword searches
Sprout Social
7.5
Socialbakers Suite
8.5
Filtering out noise/spam
Sprout Social
7.2
Socialbakers Suite
7.0
Sentiment analysis
Sprout Social
5.5
Socialbakers Suite
8.0
Broad channel coverage
Sprout Social
6.9
Socialbakers Suite
7.5

Publishing

Sprout Social
8.0
Socialbakers Suite
7.5
Content planning and scheduling
Sprout Social
8.3
Socialbakers Suite
7.8
Audience targeting
Sprout Social
7.9
Socialbakers Suite
7.0
Content optimization
Sprout Social
7.6
Socialbakers Suite
6.8
Workflow management
Sprout Social
8.2
Socialbakers Suite
8.3

Engagement

Sprout Social
7.3
Socialbakers Suite
6.2
Automated routing and prioritization
Sprout Social
6.3
Socialbakers Suite
6.5
Customer interaction histories
Sprout Social
8.5
Socialbakers Suite
6.3
Bulk actions
Sprout Social
7.1
Socialbakers Suite
5.7

Marketing

Sprout Social
7.0
Socialbakers Suite
7.8
Lead generation
Sprout Social
6.6
Socialbakers Suite
8.0
Content marketing
Sprout Social
8.0
Socialbakers Suite
7.3
Paid media management
Sprout Social
6.2
Socialbakers Suite
8.0
Campaigns and promotions
Sprout Social
7.2
Socialbakers Suite
8.0

Channel coverage/integration

Sprout Social
7.9
Socialbakers Suite
7.2
Twitter
Sprout Social
9.1
Socialbakers Suite
6.6
Facebook
Sprout Social
8.4
Socialbakers Suite
8.0
LinkedIn
Sprout Social
7.4
Socialbakers Suite
5.8
Google+
Sprout Social
7.1
Socialbakers Suite
8.0
Instagram
Sprout Social
7.5
Socialbakers Suite
7.0
Pinterest
Sprout Social
8.0
Socialbakers Suite
7.0
YouTube
Sprout Social
8.0
Socialbakers Suite
8.0

Reporting/analytics

Sprout Social
8.2
Socialbakers Suite
7.7
Campaign success analytics
Sprout Social
8.0
Socialbakers Suite
8.3
Real-time tracking
Sprout Social
8.9
Socialbakers Suite
7.2
Competitor analysis
Sprout Social
7.7
Socialbakers Suite
7.5

Account management

Sprout Social
7.8
Socialbakers Suite
7.3
Role-based user permissions & privileges
Sprout Social
8.9
Socialbakers Suite
8.2
Mobile access
Sprout Social
6.7
Socialbakers Suite
6.5

Pros

  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.
Jennifer Wagner profile photo
  • Benchmarking
  • Easy to download reports - ready made powerpoint is a great feature
  • Content news feed
David Isherwood profile photo

Cons

  • As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful.
  • When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.
Jennifer Wagner profile photo
  • I'd like an integrated listening tool, so I can rely on one supplier for both.
Sam Wilson-Späth profile photo

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
I'm likely to renew because it's currently useful in pushing my blog posts to our Twitter feed automatically and I like checking in occasionally to see what new features they're adding
Michelle Hebert profile photo
Socialbakers Suite7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Usability

Sprout Social8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.
Michelle Hebert profile photo
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo
No score
No answers yet
No answers on this topic

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo
No score
No answers yet
No answers on this topic

Support

Sprout Social9.2
Based on 12 answers
Support is one of the key reasons I love Sprout. When I have an analytics-related question or a team member has a computer/software error, they're always on it very quickly and efficiently.
Ryan Collins profile photo
Socialbakers Suite7.1
Based on 3 answers
Support is not based in the United States.
Bryan Nye profile photo

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.
Lizzie Maldonado profile photo
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo
Klarity is the only analytics tool i would consider using instead of Socialbakers
Giles Henderson profile photo

Return on Investment

  • My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
  • Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.
Olivia Ann Hurst profile photo
  • We really struggle with this metric, but it has allowed us to start benchmarking, as well as build social ROI metric sets per business units.
Sam Wilson-Späth profile photo

Screenshots

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Sprout Social Editions & Modules
Sprout Social
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional Plan
$201
1. per social profile
Additional Pricing Details
For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.