Ortto

Formerly Autopilot

Autopilot is a versatile marketing automation software that has proved to be valuable for a wide range of businesses and industries. Users have reported using Autopilot to create personalized journeys for their contacts, which has resulted in higher lead conversion rates and improved tracking of real-time activities. By leveraging its integrations, businesses have been able to consolidate their budget tools and create a cohesive lead flow.

One of the key use cases for Autopilot is email campaigns. Users have found success in targeting customers, trial customers, and blog subscribers across different products. Furthermore, Autopilot's robust features enable users to perform lifecycle email marketing, lead scoring, segmentation, and various marketing and sales automation functions. This has allowed businesses to streamline their marketing efforts and deliver more effective and targeted campaigns.

Another notable use case is the role Autopilot plays as an agency automation solution. It has proven invaluable in capturing and nurturing leads for both the agency itself and its clients. Brands have utilized Autopilot to build complex marketing automation sequences that ensure relevant and personalized communication with their audience. By removing concerns at each step of the customer journey, Autopilot creates excitement and builds trust.

Startups like Camplify, a 2-sided marketplace for RV sharing, have found Autopilot to be particularly useful. Additionally, smaller clients with specific workflow needs have benefited from Autopilot's ability to capture leads, nurture them effectively, and automate other marketing tasks.

Furthermore, Autopilot stands out when it comes to connecting social media platforms and integrating them into automations. Its seamless integration capabilities allow users to create basic email marketing and automation workflows while utilizing externally created landing pages connected to Autopilot journeys.

It is worth noting that Autopilot is predominantly used by the marketing department within businesses, with the operations department managing the data. This distribution of responsibilities ensures that each department can focus on their respective areas of expertise while maximizing the potential of Autopilot.

Overall, Autopilot addresses a common business problem of effectively emailing customers with promotions and information in order to generate more sales and improve customer retention. With features tailored for email campaigns, lead nurturing, lifecycle marketing, and social media integration, Autopilot provides users with the tools they need to create the best possible experience for their customers while achieving the highest return on investment for their business.