By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
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Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)8.989%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
N/A
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
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What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
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Reviews
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October 01, 2015
Conductor - a must have tool for any SEO team!
Our company uses Conductor tool to monitor keyword and content performance for our site. We are able to monitor performance on a weekly basis, compare to and confirm with analytics data from other platforms, and track campaign performance for our team as well as campaigns for other teams across the organization such as social, paid, public relations, and editorial. The data provided by the tool, as well as the reports available in the tool, are shared with various departments across the organization.
- The level of service from our customer representative and account manager is exceptional. Questions and requests we have are attended to in a timely manner and it is evident that their #1 priority is their customer. The customer service they provide is value-added.
- Conductor keeps up with customer needs and industry demands by ensuring their tool is best in class. They seek customer input and suggestions and are transparent about their product road map for the tool.
- The Conductor team stays ahead of industry demands by ensuring their tool can answer current and upcoming industry issues - for example, they developed a "true traffic" component to their tool as a way to address the "not provided" issue.
- It would nice to see a more robust reporting suite for mobile keyword/content tracking.
- A more frequently updated backlink reporting suite would be beneficial as the tool provides updated backlink and domain data every quarter. Monthly updates would be of more benefit to the user.
- Many of the recommendations provided by the Conductor tool are not actionable due to site structure or company requirements. It would be nice to have the option to dismiss unnecessary/unactionable recommendations and potentially request more relevant recommendations.
September 30, 2015
Searching for Conductor? You won't be disappointed.
Currently we are using Conductor to aid in the development and implementation of SEO strategies for over 100 clients. Conductor is also being used as our primary reporting tool for our entire client base and company. Conductor has helped to address some of the difficulty in proving ROI through SEO, and also gives us the opportunity to showcase results through content marketing, keyword ranking and traffic.
- The ability to analyze competitive ranking results is huge for our industry. Showing market share and side by side results increases my company's ability to show the importance and impact of a strong digital marketing strategy.
- Considering the importance, necessity and focus on content marketing, Conductor's tracking ability and integration with Google Analytics has helped PCG show better results to our clients.
- Customer support is a huge reason why we continue to partner with Conductor. Our reps are knowledgeable, available and there is never a "lost in the crowd" feeling that's very common in the vendor space.
- Integration with Google Webmaster tools would really solidify SEO reporting.
- Having the ability to integrate with Google AdWords would be much more beneficial then SEM Rush.
September 30, 2015
Let Conductor do the reporting for you!
We use Conductor across all departments. We use it for our writers, internet marketing consultants, and sales/prospective clients. It helps us manage keyword placement throughout Google for multiple clients at our agency. We use it to compare our clients and listings against our identified competitors.
- Keyword movement.
- Client comparison data (keywords and placement).
- Link Center data to find opportunities for backlinks for our clients. It shows us where our clients are getting backlinks and opportunities that we may not have thought of.
- Screenshots of the listing populating for all keywords. Helps us see how Google is populating the title and meta, etc.
- Link Center isn't updated often enough - even though I know it's through Moz. More active data would be helpful.
- Creating workspaces can take a long time and can be very convoluted. But, once we get the hang of them I think they will be very helpful.
September 30, 2015
Conductor guides you through the ups and downs in search engines
Conductor helps us manage our keywords and how they rank in the search engines. It allows us to manage our multiple brands and multiple websites in one convenient location. We can monitor how we are ranking and optimize our websites to perform better for our targeted keywords.
- One of Conductor's strengths is the user-friendly interface. It is easy to navigate to find the information you need.
- Another strength is the ability to create custom reports that can be emailed to various people throughout your organization. You can create one report for the president and a different one for the marketing manager - customizing the information that is important to share with each of them.
- Another strength is being able to set goals and monitor how our sites are performing for those goals in one convenient place.
- I haven't found any missing functionality at this point. They add new features as necessary and keep up to date on the latest trends in content marketing.
September 30, 2015
Catchy Conductor Review Title - High Level Thoughts on the Platform
Conductor is used in our agency daily for tracking and discovery for obvious opportunities. In addition, we automate reports for our clients and customize reports based on specific goals or wants the client requests. The platforms saves time when it comes to research and especially reporting.
- Reporting is a strong point because it saves time and humanizes the data to someone that is not as tech versed.
- Discovering where keywords have moved using the keyword visibility performance tool.
- Mass import for tasks would be incredibly useful.
- This may be a bit reaching but researching on typography of the platform. I find that that could be improved.
September 30, 2015
Conductor - highly recommended!
Conductor brings a new level of visibility to our team. It has opened our eyes to new opportunities, areas where competition is challenging us, and is informing better decisions on marketing investment.
The marketing and SEO teams use it regularly to track competitive rankings, discover keyword and content opportunities and identify potential problems on our site.
The marketing and SEO teams use it regularly to track competitive rankings, discover keyword and content opportunities and identify potential problems on our site.
- It allows you to dive really deep in an intuitive way when assessing keyword performance.
- It connects real traffic data to keyword and page rankings.
- It lets us add any keywords into any number of custom categories.
- Their competition uses page ranks any associated traffic to calculate market share and I think this would be valuable.
September 30, 2015
Conductor Demystifies SEO Well
Our Global Marketing and Communications Team uses Conductor for keyword research and on-page optimization. Primarily, our web content managers and content creators use it to identify content gaps, find new keyword opportunities and make updates to existing web pages to improve page rankings. It helps us be more strategic with our content -- we're no longer creating content and web pages "just because". We can better demonstrate ROI on our content -- we can say to management "this webpage drove this much organic traffic last month."
- People get overwhelmed by the thought of SEO - this nebulous term that is always changing. Conductor breaks SEO down into small, manageable tasks that quickly show results.
- Now that we've integrated it with our analytics, we can see quickly our SEO efforts' contribution to traffic.
- Conductor allows users to customize their own workspaces, making for a better, more focused user experience.
- It doesn't support Bing, which some of our US visitors use, so I'd like to be able to track that.
- I would love a Google Adwords-like keyword research tool.
September 30, 2015
Awesome to work with, great platform.
Conductor is being used for SERP Rank monitoring and identifying content and optimization opportunities.
- Conductor is a best in class solution for monitoring and measuring site ranking and content performance. Understand what you are doing right, and where the content gaps are.
- Onboarding was painless and the training opportunities are abundant. The Conductor account team is the best I've worked with and they are fully engaged, even post launch. They want to see their client leverage the platform, and succeed. I highly recommend it.
- Perhaps different UI views for different levels of SEO experience. There is a lot of data to digest, and it can be overwhelming at first.
September 29, 2015
Honest but Fair
We are mainly using it in the SEO department. We use it for reports to show how our clients' sites are performing for certain keywords. We are also scoped for international markets and use Conductor to track if certain keywords are sending users to the wrong markets and take action to fix this, among other errors.
- Showing rank change
- Filtering
- Customer service
- Adding preferred URLs
- A more robust way to add keywords that any particular site ranks for (our own or competitor).
- Not being able to compare 2 time periods
- Have to wait an entire week to get updated results
September 29, 2015
Has everything you need and then some!
Our company has been using the Conductor platform to support our marketing efforts over the past year. Whether it be a new website redesign or launch, a new product offering or understanding our competitors, Conductor allows us to track and benchmark progress over time and across major business milestones.
- Competitor comparisons, and the ability to see what keywords competitors are ranking for that you are not, and the ability to easily add those keywords to the database if you are not tracking them and they are important.
- Account Manager is so helpful, always checking in and offering to schedule a meeting to touch base. Very committed to finding solutions that will work for our business specifically and goes above and beyond to create customized reports.
- Actionable reports that are easy to export and translate to IT for implementation on our websites - the ability to filter by page and search volume to pull the most impactful issues.
- Honestly I cannot think of anything. As I'm sure it's similar for other clients, I am very busy and my biggest challenge is finding the capacity to give this platform the attention it deserves. There is SO much great information at my fingertips and I wish I could spend all day working in it.
September 28, 2015
Conductor: The standard for SEO Tools
Conductor has been vital to our SEO success. We have multiple web properties and a limited team to manage them. With Conductor we are able to very easily find problem areas or successful areas to focus on. The graphs and pipelines are great to show upper management and people not in the SEO loop. Being prominent in search allows for a decrease in our heavy paid search spend. Conductor gives us all the information needed to justify that lower spend.
- Very precise rank tracking
- Ease of use
- Great custom reporting
- Review content performance at the page level better - not so much focus on the keyword level
- Keyword discovery updated more often
September 28, 2015
I like this tool
Conductor helps us monitor client keywords trending. I like the recommendation tabs - it helps us with keyword maintenance.
- Support team is very responsive.
- Reporting is well designed.
- Opportunity tab gives us insights.
- n/a
September 28, 2015
Conductor: The Perfect SEO and Content Marketing Platform
It is strictly being used by our online advertising department, but the insights are being used to address business problems across the organization, from merchandising, buying, web development, creative, copy, marketing, to customer care, CRM, and PR.
- The ability to customize keyword categories and workspaces. This gives freedom that most platforms do not.
- Content segments. The ability to create personas, map keywords to the personas and to see where there are content gaps and how existing content performs is amazing.
- Insights into search engine marketshare. You have the ability to see all domains that rank for your keywords within the top 5 positions in search engines, and are able to make critical decisions based on this insight.
- Sometimes the platform can be a little wonky and move too slow if there is a lot of data to process. I wish the platform was more powerful on the backend to up the speed.
- I wish it would pull data and insights from Google Search Console and Bing Webmaster Tools. To be able to have the info from those sources in Conductor would be invaluable.
- It would be nice if we could export the data from Category Marketshare in CSV form.
September 26, 2015
Why buy Conductor! This is why!
We use Conductor mainly for reporting and monitoring keywords. Around 80 users from our company have access to Conductor to see how their department is performing in search engines. It is also used for management reports.
- Flexibility of categorisation.
- Good user interface.
- Very good customer support.
- The international version has some limitations in product features.
- There should be more kind of graphs. For example line graphs.
September 25, 2015
Do You Like Building Organic Traffic?
We use Conductor in multiple ways. First, it acts as a bellwether for our organic search channel. We're able to rule out immediately if a performance problem is ranking related. We also are able to track ROI on our search work over time. Also, we use the tool to identify content opportunities/gaps on our site.
- At a glance reports. Once you're set up, it's easy to keep track of your performance.
- Preferred landing pages - keyword mapping. This is great to help align keyword strategy with a landing page experience.
- Competitive analysis is valuable - especially at a URL level. It helps answer who's outranking me and what are they doing?
- Segment comparison - I love being able to break down my site by segments to track performance.
- A keyword planner as an alternative to Google Adwords would be valuable. With as much keyword data that they have, a tool with a little bit more muscle than Visibility Explorer would go a long way.
- Sometimes I like to dig into data with Excel. Conductor has a lot of good data but I'd love to be able to download a crawl of my site with a lot of meaty information, similar to Screaming Frog, but with my PLP and keywords.
September 25, 2015
An Enterprise SEO platform worth your time
Conductor is best used for keyword rank tracking and page level analysis of keyword optimization for SEO. We use Conductor on our SEO team primarily as a keyword rank tracking tool.
- Daily or weekly keyword rank tracking across local and international markets across many major search engines.
- Competitive analysis on what keywords competitors are ranking well for. Helps determine comparative market share for the sample set.
- Content optimization opportunities for the allocated keywords.
- Struggles with large data sets. We have over 40K keywords and the platform can become slow having this many keywords. Most users won't face this problem, however.
- Pricey. Conductor isn't cheap, but it's meant to be used as an enterprise SEO monitoring tool. It's on par with the price of similar, such as BrightEdge.
- Interface has become unintuitive. When I first started using Conductor, the interface was very clear, but as the platform has been built out, there are a lot of bells and whistles that make the platform more difficult to navigate.
September 25, 2015
Great UI and Amazing Customer Support
Conductor is being used across multiple departments, including our international content team and our technical/engineering team. Each team uses it in a slightly different manner, but generally for the same purpose of tracking SERP rankings, monitoring site traffic and doing competitive research.
- Excellent customer service! They are super responsive to our needs, wants and questions.
- Uses data from SEM Rush so we know that the numbers we see will be consistent across multiple tools and platforms; this also saves us the trouble of having to use multiple tools to do research.
- Really easy to see how the competition is doing and where we are lacking, and monitor that over time.
- The platform is most advanced for US use, and is a little behind in terms of non-US domains. However, since we have been using Conductor they have improved the international capabilities immensely and are continuing to do so, keeping us in the loop and taking our ideas and suggestions seriously.
- There can be times when the pages load slowly, which is frustrating, but can be understandable given the amount of data it has to process and load. This is a minor pain point and doesn't happen very often.
- Since this is a newer/growing platform there are definitely a few details and functionality pieces that are missing, but we often give feedback and new feature ideas that we feel confident are taken into consideration.
We use this tool in several ways. First as a research and data gather tool to give us insights on where to focus client strategies. We also use it as a performance measuring tool, reporting monthly ranking reports to the clients.
It is used by multiple departments - Account Management, Content, SEO and Sales.
It addresses the need to be able to deep dive into the specifics of client performance, especially addressing the 'not set' keywords from Google.
- I think their support team is very responsive and goes beyond answering the question asked, looking at the account holistically.
- The customer satisfaction team that does monthly calls and troubleshooting on the agency level is well versed in the product and really focuses on how to customize it for use cases specific or unique to our agency set up.
- There are issues with the Bing integration into the tool, and having to look at those results off line in a monthly report is challenging both for internal staff as well as clients.
September 25, 2015
ModerateUser@TryCM
We use Seachlight for all qualifying clients, and it is available across the whole organization. It addresses a few needs for us, keyword research, tracking of keywords, reporting of keywords, competition tracking, potential opportunities with content and PPC... just a few examples.
- Functionality of the platform, easy to use, makes sense to clients, conveys the message that the data is telling them.
- Customer service/training including certification conferences.
- Adapt to the needs of the clients, we asked for improvements to certain parts of the platform, and they addressed them within a timely manner.
- Nature of the beast, but it would be great to get data sooner than a week after set up... doubt there is a way around that.
September 25, 2015
Great for Reporting & Weekly Analysis
Conductor is currently being used by our whole department across the vast majority of our SEO clients. About 40% of our business is PPC, so we don't use Conductor for them obviously. Right now, we primarily use Conductor for reporting on a weekly and monthly basis.
- Track keywords every week - they do this accurately
- Some nice custom reporting features - set up automated reports for clients
- Customer Service - always quick to respond to questions/issues.
- Why do the dates always change when I change views - I've tested seoClarity and they don't have this issue
- Custom reporting and widgets don't offer much room for customization - yes you can type in the boxes, but that's about it. I want to be able to really customize these reports and I can't
- Content recommendations - I've tested a few other platforms that make recommendations based on content already on your site. That would be a cool feature.
September 25, 2015
Shining a Light on Search Results
I work at an SEO company that uses Conductor for a variety of tasks. Writers use it to help with content generation and optimization of individual web pages, and to track the performance of their pages over time. Account managers use it as a point of reference to handle relationships with our clients, pointing out the results our work is having across all the aspects of their business. Managers use it to help determine which accounts need their personal attention, and obviously our SEO team uses it for most aspects of their job.
- Allowing you to compare the performance of your clients with their biggest competitors across a variety of keyword searches, and giving you common-sense means of improving pages' performance.
- Customizing the experience to your needs, allowing you to set up custom workspaces and track segments of content that you can adjust for particular clients who have specific requirements.
- An interface that is intuitive, responsive, and makes it easy to train new employees. Every once in a while someone may have trouble finding one particular function, but I feel like that's more a testament to the number and variety of tools Conductor allows you to have.
- It's probably inevitable in a program with this much data, but sometimes clients' Conductor pages can take a long time to load.
- Lime green is not my favorite color for a user interface
- Beginners may feel overwhelmed by the onslaught of data (eventually they realize how useful it is and stop feeling overwhelmed, though)
September 25, 2015
Conductor Review
Conductor has been a great tool for measuring the effectiveness of search in relation to our site especially through a site migration.
- Tracks search ranking for key search terms.
- Identifies potential keywords and terms to focus on for SEO.
- Conductor is committed to our success and met on a regular basis to discuss strategy.
- We could do with a lot more keywords to track.
- Updating keywords can be a little tricky.
For our organization, iProspect, we use Conductor to track keywords and do competitive analysis with page insights. I know the platform is used throughout our entire US offices (NYC, Chicago, Fort Worth, San Diego). The business problems that it helps is pulling the data for keyword rankings along with market share (share of voice), page insights against competitors and tracking a page group (i.e. Sponsor Players from my client).
- Pulling monthly keyword data to enable in our current reports.
- Adding grouped pages for "sponsored players" to see how they are during their season. (Whether it's a football, basketball, golf, baseball, etc...) It helps me grasp how their "sponsored player" is comparing to their specific sport.
- Using the market share to see how other SEO competitors are doing in the landscape.
- One of the features that could be used is something like their competitor, for Data Cube.
- On a different platform that was pitched yesterday, it was awesome to see where "content writers" publish specific content "life insurance agent" into articles for Yahoo Finance, Business Insider, etc...
- In addition, they showed some key features across several countries that was very nice.
September 25, 2015
Conductor For Agency SEO
We use Conductor to track organic search visibility for clients. It's very helpful for obtaining keyword ranking in a world where Google no longer provides this data directly to webmasters. The competitive analysis tools are also helpful for checking search visibility for other websites, and determining what SEO factors might be contributing to competitor performance. I also find the rank trending data very helpful to track performance changes over time.
- Keyword rank tracking
- SEO competitive analysis
- Automated reporting
- Reporting dashboards for internal or client use
- Moving between reports in the interface can be cumbersome
- Rank data is only updated once per week
- Cost is prohibitively high for many businesses
September 25, 2015
Great SEO Ranking Tool
Conductor is a great tool for us to monitor keyword rankings while providing actionable insight into the health of our website and competitors. The program also allows the creation of custom workspaces for easy reporting depending on the desired objective.
- Keyword Ranking Monitoring
- Custom Workspaces
- Actionable Insights and Recommendations
- Friendly UI
- Limited Universal Results Options