In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(51-75 of 93)Companies can't remove reviews or game the system. Here's why
December 26, 2018
Facebook for Business is right for many (but not all).
- Facebook inevitably had a very little financial impact on us to just get up and running. This was great because it really let us stretch the wings of the software.
- It was an administrative impact that ultimately was the nail in the coffin for its use. Having a central administrative user was tough and adding more without a lot of oversight was a big-time impact or our company.
- Overall, the impact on the team was difficult to manage as many people felt as though they spend a lot of time on social media already and we were just adding more “mindless social” to their every day.
December 26, 2018
Engage More Efficiently on Facebook
- Facebook for Business has had a positive impact on our marketing team by helping them save time on how they manage content on the site.
- Our Facebook content has also grown more effective as our marketing team now has more time to spend on the actual development of content.
- Our Facebook presence has also become more secure--passwords no longer have to be shared when admin rights can be granted to individual employees.
December 22, 2018
Facebook: Still the face of Indonesian internet today
- We have significantly more readers.
- A lot of people begin to know that our brand has an online presence. These are both new readers and old ones from the print, who shift their reading behavior since we went digital.
- Facebook for Business helps us in terms of sales, since a lot of clients also want their contents to be published on our social media.
December 21, 2018
Facebook for Business. It did my job for me.
- Paid for itself instantly in my case.
- Easily screened users for jobs/studies
- Facebook makes it easy to communicate with your users and new customers at once, so we didn't need other CMS services.
December 20, 2018
Facebook for Marketing
- Has introduced a younger audience to our brand.
December 20, 2018
Facebook for Business Quick Review
- Drives additional site traffic
- Quality of traffic is okay at best
- Minimal average ROI but does provide some measurable impact
December 20, 2018
Facebook for Business: They know what you need, you don't
- Increased brand awareness
- More knowledge on best practices
- Inaccurate reporting, inflation of impression reach numbers
- Unpublished pages, for no reason. We couldn't contact support to find out why.
- Terrible customer service. You can only talk to a chatbot.
December 20, 2018
Facebook For Business: a new way to advertise
- Increase in customers, sales and profits.
- Our company is better known than before.
December 20, 2018
Daily Facebook for Business Users
- We use Facebook for Business to support our Facebook ads, which do generate a lot of leads and revenue for our business.
- Facebook for Business has been used for several years at my organization and we have several employees who are very knowledgeable.
December 20, 2018
Facebook for Business as an asset and a service
- With our business, it has been great to target certain demos and it has really helped us to grow our reach.
- Our company using Facebook for Business has really helped us to expand and grow without a ton of learning needed on our end for the software.
- Once we started using Facebook for Business for our clients we expanded quicker and by adding services to market using the platform we have grown more than we ever did before.
- We've seen increased user engagement on Facebook for Business.
- We have been able to quickly answer questions and give helpful information to our customers via Facebook for Business.
- Facebook for Business gets us closer to our customers.
December 19, 2018
Vital to Connect
- I have yet to perfect the perfect ad that converts a lead into a client.
- So far, it’s been pretty neutral for my ROI.
December 19, 2018
Facebook can target like a Sniper
- We have spent over $10,000 on Facebook ads, boosting posts, generating leads etc. and have found that the average customer acquisition cost is a 2:1 ratio.
December 19, 2018
We wouldn't be in business if it weren't for facebook.
- Without Facebook for Business or something like it, we wouldn't be in business.
- Being able to integrate with the main site is fantastic.
- We have lost some customer service in how notifications are set up, specifically regarding messages.
- FB for Business's ad manager has helped us sell a few tickets to our events that we may not have sold otherwise. This has amounted to something like $1k-2k in sales over the course of a year as a direct result of FB ads, with several hundred dollars spent on the ad budget.
- On the whole, FB's changes to business pages over the years have been a net negative for our company. We used to rely on FB as our primary platform for distributing quality free content to our followers--now we have to pay through the nose to have our posts shown to even a fraction of our audience.
Score 8 out of 10
Vetted Review
Verified User
- Increased lead flow.
- Introduced another lead channel.
- Allowed users to ask specific questions and interact with our business.
July 14, 2018
Facebook - Great if you target well!
- Facebook has driven a lot of leads for our travel client, that we can retarget to lower down the funnel
- They can drive a lot of brand awareness that then leads to an increased search volume for your PPC campaigns
- If your targeting is done right, you can drive a lot of conversions with a decent ROI
May 22, 2018
Facebook for business is a must
- Facebook for Business has helped me generate a tremendous ROI while focusing on specific market areas
May 11, 2018
If You Love Audiences Facebook Is For You!
- Facebook for Business generally sees low CPCs and cost per acquisitions
- Facebook for Business generally sees high ROI
- Facebook for Business generally has low CTR due to the low search Intent
April 23, 2018
The only option on the market, but not by preference
- The bugs in Facebook for Business lead to a lot of wasted time either setting up ads or pages to have them glitch out and start over, or spending time chatting with customer support to figure out problems.
- The insights tool does help create quick, easy-to-interpret reporting metrics.
February 05, 2018
Facebook Ads
- Overall it had a positive impact on the business, but of course when expectations were not set too high in comparison with what the platform usually offers.
January 31, 2018
#1 social platform
- Along with Instagram Facebook offers the best ROI on social media for us and our clients
- The easily targeted campaigns work well and are easy to set up.
- It requires monitoring and a schedule of posts/ads to be effective - it's not a platform you can "leave alone"
December 08, 2017
Facebook Grows Your Company the way you want
- prior to beginning the facebook business page RFQ's came in to the office at an average of 7 per week, following the development of the facebook page average grew to 35 per week.
- Sales nearly doubled in less than 18 months, and again doubled in the next year
- International distribution sales relationship were formed due to the product demos on Facebook
- We increased revenue so much that the company allowed us the funding to redesign the website, redevelop the product to upgrade many key features, begin the branding of all our materials for shipping, and tech documents, youtube channel etc...
- GMV increased from $500 to $11,000 in 5 months during the use of Facebook for Business. I used the pixel tracker that Facebook For Business offers so half of these GMVs are coming from Facebook Ads generated through Facebook for Business.
- ROI has increased from 0.7 (before using Facebook for Business) to 2.3 after using it. Most likely because our main customer source is coming from Facebook.
- Engagement rate increased significantly. Because data is collected more easily, we can look and compare data in a shorter interval time (ex: daily instead of weekly like before) so we were able to make timely amendments or adjustments to the content to cope with customer trends.
- Facebook for Business has had a positive impact in that it enables me to drive traffic to my blog through blog posts.
- Facebook for Business has also had a positive impact as it has enabled me to collect leads.
- Facebook for Business has allowed me to promote business products I have created in order to enable people to cut the learning curve on building their own online business.