Folloze vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 9.4 out of 10
Enterprise companies (1,001+ employees)
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one…N/A
Splash
Score 7.6 out of 10
N/A
Splash aims to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. Leverage accurate, visible data for seamless follow-ups and reporting. Empower teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting…
$0
Pricing
FollozeSplash Event Marketing Platform
Editions & Modules
Folloze
Contact Sales
Free: For Personal Use and Occasional Small Business Events
$0.00
Basic: For Individuals and Small Teams
$12,500.00
per year
Pro: For More Design and Access Control
$19,500.00
per year
Enterprise: For Solutions and Workflows at Scale
Let's Talk
Offerings
Pricing Offerings
FollozeSplash
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsTo understand more about what features are included in each Splash plan, head over to our website for a full breakdown.
More Pricing Information
Community Pulse
FollozeSplash Event Marketing Platform
Top Pros
Top Cons
Features
FollozeSplash Event Marketing Platform
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
8.6
1 Ratings
6% above category average
Splash Event Marketing Platform
-
Ratings
Automated routing and prioritization9.11 Ratings00 Ratings
Customer interaction histories9.11 Ratings00 Ratings
Personalization8.21 Ratings00 Ratings
Engagement data tracking8.21 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
6.4
1 Ratings
20% below category average
Splash Event Marketing Platform
-
Ratings
Standard visitor segmentation6.41 Ratings00 Ratings
Behavioral visitor segmentation6.41 Ratings00 Ratings
ABM sales intelligence6.41 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
6.4
1 Ratings
19% below category average
Splash Event Marketing Platform
-
Ratings
3rd party intent signals6.41 Ratings00 Ratings
Downstream intent signals6.41 Ratings00 Ratings
Account identification6.41 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
9.1
1 Ratings
8% above category average
Splash Event Marketing Platform
-
Ratings
Automated workflow & orchestration9.11 Ratings00 Ratings
Best Alternatives
FollozeSplash Event Marketing Platform
Small Businesses
Leadfeeder
Leadfeeder
Score 7.3 out of 10
OneCause
OneCause
Score 9.2 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeSplash Event Marketing Platform
Likelihood to Recommend
7.9
(39 ratings)
9.0
(48 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
7.8
(39 ratings)
-
(0 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
8.5
(39 ratings)
9.1
(4 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Configurability
5.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
5.5
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
FollozeSplash Event Marketing Platform
Likelihood to Recommend
Folloze
Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments.
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Splash
Compared to platforms like Eventbrite, I have a hard time recommending Splash to anyone and think if we weren't forced into using it because of our involvement with Hubspot User Groups, we would not be using it. I think if the usability and other bugs could be improved along with support, then Splash could be great for small to mid-sized businesses that occasionally run events that they need 1) hosted all in one place and 2) consistent, custom branding. Or if you're running small events where you simply need a custom designed sign-up page, a reminder email and a check-in app, Splash could work for you. While they're not transparent about their business pricing, I'd have to see that before deciding whether it is truly worth it for this purpose.
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Pros
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
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Splash
  • Branded Templates: With the Pro account, Splash takes your brand guidelines, fonts, logos, colors and creates customized event templates for your most frequent types of events making it easy to create new events that align with the experience of your brand.
  • Customer Service: Any time I have a problem, my Account Manager (Matt!) always has a solution. Whether it be a glitch in the page, an integration problem, or suggesting new ways to use the system. I'm never left stranded, which when you work in eight time zones, matters.
  • Ease of Backend Use: I've used other start-up event management softwares which are painful to use on the back end, buggy, and not intuitive for a non-coder. Splash is extremely easy to use and customize, which makes working with the system enjoyable.
  • Low Ticketing Fees: One of the main reasons we decided to upgrade to the Pro account is because we were hosting more ticketed events. As a non-profit, ticketing fees make a difference to our donations. Not only did Splash provide the other benefits mentioned above, they were the most competitive on credit card fees and integrated into our donation software system.
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Cons
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
Splash
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Splash
No answers on this topic
Usability
Folloze
Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product.
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Splash
No answers on this topic
Reliability and Availability
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Splash
No answers on this topic
Performance
Folloze
pages load slow sometimes
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Splash
No answers on this topic
Support Rating
Folloze
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
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Splash
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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Online Training
Folloze
5 as we did it with our own people in house and not with Folloze
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Splash
No answers on this topic
Implementation Rating
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
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Splash
No answers on this topic
Alternatives Considered
Folloze
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice
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Splash
[We selected Splash based on] Looks and functionality. It's the best of both worlds. Every other tool we found was good at one but not the other. I hope Splash stays on the path it's on as it really makes all the right improvements to be such a powerhouse tool.
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Contract Terms and Pricing Model
Folloze
cannot disclose
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Splash
No answers on this topic
Scalability
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Splash
No answers on this topic
Return on Investment
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
Splash
  • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
  • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
  • The support staff make this product super valuable as I am able to accomplish more with their help.
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Splash Screenshots

Screenshot of Fully customized, beautiful, and on-brand event websites and emails (plus automatic event invites, reminders, and follow up email sequences).Screenshot of Use Splash's free app to run the door like a pro. Fast search and one-click check-in keeps the traffic flowing, which frees you up to quickly capture info from walk-ins all while syncing your list across devices and to your CRM in real-time.Screenshot of Send smarter, more targeted invites with advanced tag management & list building and bi-directional sync with Salesforce.Screenshot of Close the loop on your in-person programs and automate your workflow with Oracle Eloqua, Salesforce, Slack, Marketo, Hubspot, Mailchimp, Greenhouse, Zapier, and more.Screenshot of Real-time data visualizations let you quickly assess event performance and evaluate progress toward your goals.