Folloze vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 8.2 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Splash
Score 7.4 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
$0
Pricing
FollozeSplash Event Marketing Platform
Editions & Modules
Folloze
Contact Sales
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
FollozeSplash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
FollozeSplash Event Marketing Platform
Features
FollozeSplash Event Marketing Platform
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
11 Ratings
1% above category average
Splash Event Marketing Platform
-
Ratings
Automated routing and prioritization7.510 Ratings00 Ratings
Customer interaction histories7.610 Ratings00 Ratings
Syndicated content7.49 Ratings00 Ratings
Personalization8.111 Ratings00 Ratings
Engagement data tracking7.711 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
9 Ratings
5% below category average
Splash Event Marketing Platform
-
Ratings
Ad campaign creation7.69 Ratings00 Ratings
Display advertising7.59 Ratings00 Ratings
Contextual advertising7.39 Ratings00 Ratings
Social advertising7.29 Ratings00 Ratings
Ad reporting and analytics7.59 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.4
11 Ratings
3% below category average
Splash Event Marketing Platform
-
Ratings
Standard visitor segmentation7.211 Ratings00 Ratings
Behavioral visitor segmentation7.510 Ratings00 Ratings
ABM sales intelligence7.510 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
6.9
11 Ratings
9% below category average
Splash Event Marketing Platform
-
Ratings
3rd party intent signals6.410 Ratings00 Ratings
Downstream intent signals7.210 Ratings00 Ratings
Account identification7.211 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
9 Ratings
4% below category average
Splash Event Marketing Platform
-
Ratings
Automated workflow & orchestration7.59 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
5.3
5 Ratings
45% below category average
Responsive Design for Web Access00 Ratings5.85 Ratings
Mobile Application00 Ratings4.85 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
7.2
5 Ratings
14% below category average
Calendar integration00 Ratings7.84 Ratings
Integrates with social media00 Ratings7.53 Ratings
Record meetings / events00 Ratings7.01 Ratings
Slideshows00 Ratings7.01 Ratings
Event registration00 Ratings6.65 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
6.7
4 Ratings
19% below category average
Live chat00 Ratings6.44 Ratings
Audience polling00 Ratings7.02 Ratings
Q&A00 Ratings6.92 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
5.1
5 Ratings
49% below category average
User authentication00 Ratings4.14 Ratings
Participant roles & permissions00 Ratings5.35 Ratings
Confidential attendee list00 Ratings5.94 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
7.0
6 Ratings
16% below category average
Branding options00 Ratings7.44 Ratings
Integration to Marketing Automation00 Ratings6.54 Ratings
Attendee list export00 Ratings6.96 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
6.1
6 Ratings
27% below category average
Registration, RSVP, and ticketing00 Ratings7.36 Ratings
Email marketing00 Ratings7.56 Ratings
Livestreaming00 Ratings5.32 Ratings
Audience engagement00 Ratings7.23 Ratings
Event recording00 Ratings6.73 Ratings
Networking00 Ratings3.63 Ratings
Event analytics00 Ratings5.26 Ratings
Best Alternatives
FollozeSplash Event Marketing Platform
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Whova
Whova
Score 9.4 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeSplash Event Marketing Platform
Likelihood to Recommend
7.5
(49 ratings)
5.7
(54 ratings)
Likelihood to Renew
9.1
(2 ratings)
8.0
(1 ratings)
Usability
7.9
(49 ratings)
6.7
(6 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
6.3
(41 ratings)
9.1
(4 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Configurability
5.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
5.5
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
FollozeSplash Event Marketing Platform
Likelihood to Recommend
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
Cvent
When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
Read full review
Pros
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Cvent
  • Templates - Splash allowed Hubspot to create page templates for all of our Hubspot User Group Meet Up registration pages. So while we're just one city that hosts meet-ups, utilizing these templates helps ensure that every city's pages look the same and are able to be navigated in the same way.
  • Check In - Their app is really nice for check-in on the day of the event. I can have any co-worker log into the app on their phone and they're ready to help me manage the event. The app definitely makes our check-in process more simplified.
  • Managing RSVPs - The ability to cut off registration and start a wait list is critical for our events. We get a handful of cancellations in the week before the event (as I'm sure every other event marketer does) and we can start moving our way down the waitlist to fill our events up!
Read full review
Cons
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
Cvent
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
Read full review
Likelihood to Renew
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Cvent
Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
Read full review
Usability
Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
Read full review
Cvent
The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
Read full review
Reliability and Availability
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
Read full review
Cvent
No answers on this topic
Performance
Folloze
pages load slow sometimes
Read full review
Cvent
No answers on this topic
Support Rating
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
Read full review
Cvent
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
Read full review
Online Training
Folloze
5 as we did it with our own people in house and not with Folloze
Read full review
Cvent
No answers on this topic
Implementation Rating
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
Cvent
No answers on this topic
Alternatives Considered
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
Read full review
Cvent
Despite not being a very old company, Splash does not feel like a buggy-startup in Beta. I've used other platforms like Eventbrite that don't have the functionality Splash does, and other comparable companies to Splash that are painful to use on the backend. I would also say that the Splash team and culture is a plus. They offer a lot of training tutorials and every call is always a fun one with their team.
Read full review
Contract Terms and Pricing Model
Folloze
cannot disclose
Read full review
Cvent
No answers on this topic
Scalability
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Cvent
No answers on this topic
Return on Investment
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
Cvent
  • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
  • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
  • The support staff make this product super valuable as I am able to accomplish more with their help.
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.