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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Splash

    Score7.7 out of 10
    N/ASplash is an event marketing solution that helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting…

    $0

    Pricing
    FollozeSplash
    Editions & Modules
    Folloze
    Contact Sales
    Free: For Personal Use and Occasional Small Business Events
    $0.00
    Pro: For More Design and Access Control
    Contact Sales
    per year
    Enterprise: For Solutions and Workflows at Scale
    Contact Sales
    per year
    Offerings
    Pricing Offerings
    FollozeSplash
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Features
    FollozeSplash
    Engagement
    Comparison of Engagement features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Splash Event Marketing Platform
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Splash Event Marketing Platform
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Splash Event Marketing Platform
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Splash Event Marketing Platform
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.911 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Splash Event Marketing Platform
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    -
    Ratings
    Splash Event Marketing Platform
    4.9
    5 Ratings
    55% below category average
    Responsive Design for Web Access00 Ratings5.35 Ratings
    Mobile Application00 Ratings4.55 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    -
    Ratings
    Splash Event Marketing Platform
    7.0
    5 Ratings
    18% below category average
    Calendar integration00 Ratings7.64 Ratings
    Integrates with social media00 Ratings7.13 Ratings
    Record meetings / events00 Ratings7.01 Ratings
    Slideshows00 Ratings7.01 Ratings
    Event registration00 Ratings6.55 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    -
    Ratings
    Splash Event Marketing Platform
    6.7
    4 Ratings
    22% below category average
    Live chat00 Ratings6.34 Ratings
    Audience polling00 Ratings7.02 Ratings
    Q&A00 Ratings6.92 Ratings
    Online Events Security
    Comparison of Online Events Security features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    -
    Ratings
    Splash Event Marketing Platform
    5.2
    5 Ratings
    49% below category average
    User authentication00 Ratings4.34 Ratings
    Participant roles & permissions00 Ratings5.35 Ratings
    Confidential attendee list00 Ratings6.04 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    -
    Ratings
    Splash Event Marketing Platform
    6.6
    6 Ratings
    25% below category average
    Branding options00 Ratings7.14 Ratings
    Integration to Marketing Automation00 Ratings6.14 Ratings
    Attendee list export00 Ratings6.86 Ratings
    Virtual Event
    Comparison of Virtual Event features of Folloze and Splash Event Marketing Platform
    Feature
    Folloze
    -
    Ratings
    Splash Event Marketing Platform
    6.1
    6 Ratings
    27% below category average
    Registration, RSVP, and ticketing00 Ratings7.36 Ratings
    Email marketing00 Ratings7.36 Ratings
    Livestreaming00 Ratings5.32 Ratings
    Audience engagement00 Ratings7.23 Ratings
    Event recording00 Ratings6.73 Ratings
    Networking00 Ratings3.93 Ratings
    Event analytics00 Ratings4.96 Ratings
    Best Alternatives
    FollozeSplash
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Whova
    Score9.6 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Cvent Event Management
    Score9 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Webex Events (formerly Socio)
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeSplash
    Likelihood to Recommend
    7.6
    (49 ratings)
    6.1
    (54 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.0
    (1 ratings)
    Usability
    7.7
    (49 ratings)
    6.5
    (6 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    9.1
    (4 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeSplash
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Cvent
    When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Cvent
    • Templates - Splash allowed Hubspot to create page templates for all of our Hubspot User Group Meet Up registration pages. So while we're just one city that hosts meet-ups, utilizing these templates helps ensure that every city's pages look the same and are able to be navigated in the same way.
    • Check In - Their app is really nice for check-in on the day of the event. I can have any co-worker log into the app on their phone and they're ready to help me manage the event. The app definitely makes our check-in process more simplified.
    • Managing RSVPs - The ability to cut off registration and start a wait list is critical for our events. We get a handful of cancellations in the week before the event (as I'm sure every other event marketer does) and we can start moving our way down the waitlist to fill our events up!
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Cvent
    • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
    • The formatting across the layout page is not always consistent, specifically text sizing.
    • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Cvent
    Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
    Incentivized
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
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    Cvent
    The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Cvent
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Cvent
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
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    Cvent
    We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Cvent
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Cvent
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Cvent
    Despite not being a very old company, Splash does not feel like a buggy-startup in Beta. I've used other platforms like Eventbrite that don't have the functionality Splash does, and other comparable companies to Splash that are painful to use on the backend. I would also say that the Splash team and culture is a plus. They offer a lot of training tutorials and every call is always a fun one with their team.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Cvent
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Cvent
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Cvent
    • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
    • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
    • The support staff make this product super valuable as I am able to accomplish more with their help.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

    Splash Screenshots

    Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.