Folloze vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Splash
Score 6.8 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
$0
Pricing
FollozeSplash Event Marketing Platform
Editions & Modules
Folloze
Contact Sales
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
FollozeSplash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
FollozeSplash Event Marketing Platform
Features
FollozeSplash Event Marketing Platform
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
11 Ratings
3% above category average
Splash Event Marketing Platform
-
Ratings
Automated routing and prioritization7.510 Ratings00 Ratings
Customer interaction histories7.510 Ratings00 Ratings
Syndicated content7.49 Ratings00 Ratings
Personalization8.111 Ratings00 Ratings
Engagement data tracking7.811 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
9 Ratings
3% below category average
Splash Event Marketing Platform
-
Ratings
Ad campaign creation7.59 Ratings00 Ratings
Display advertising7.59 Ratings00 Ratings
Contextual advertising7.59 Ratings00 Ratings
Social advertising7.19 Ratings00 Ratings
Ad reporting and analytics7.69 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.4
11 Ratings
4% below category average
Splash Event Marketing Platform
-
Ratings
Standard visitor segmentation7.211 Ratings00 Ratings
Behavioral visitor segmentation7.410 Ratings00 Ratings
ABM sales intelligence7.510 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
7.0
11 Ratings
6% below category average
Splash Event Marketing Platform
-
Ratings
3rd party intent signals6.510 Ratings00 Ratings
Downstream intent signals7.210 Ratings00 Ratings
Account identification7.311 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.6
9 Ratings
3% below category average
Splash Event Marketing Platform
-
Ratings
Automated workflow & orchestration7.69 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
9.0
1 Ratings
6% above category average
Responsive Design for Web Access00 Ratings10.01 Ratings
Mobile Application00 Ratings8.01 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
9.3
1 Ratings
9% above category average
Calendar integration00 Ratings10.01 Ratings
Integrates with social media00 Ratings10.01 Ratings
Event registration00 Ratings8.01 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
4.3
1 Ratings
63% below category average
User authentication00 Ratings3.01 Ratings
Participant roles & permissions00 Ratings5.01 Ratings
Confidential attendee list00 Ratings5.01 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
9.3
1 Ratings
8% above category average
Branding options00 Ratings10.01 Ratings
Integration to Marketing Automation00 Ratings10.01 Ratings
Attendee list export00 Ratings8.01 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Folloze
-
Ratings
Splash Event Marketing Platform
7.0
1 Ratings
14% below category average
Registration, RSVP, and ticketing00 Ratings8.01 Ratings
Email marketing00 Ratings10.01 Ratings
Networking00 Ratings2.01 Ratings
Event analytics00 Ratings8.01 Ratings
Best Alternatives
FollozeSplash Event Marketing Platform
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Whova
Whova
Score 9.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeSplash Event Marketing Platform
Likelihood to Recommend
7.4
(49 ratings)
4.0
(49 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
7.9
(49 ratings)
8.0
(1 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
6.4
(41 ratings)
9.1
(4 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Configurability
5.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
5.5
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
FollozeSplash Event Marketing Platform
Likelihood to Recommend
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
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Cvent
Compared to platforms like Eventbrite, I have a hard time recommending Splash to anyone and think if we weren't forced into using it because of our involvement with Hubspot User Groups, we would not be using it. I think if the usability and other bugs could be improved along with support, then Splash could be great for small to mid-sized businesses that occasionally run events that they need 1) hosted all in one place and 2) consistent, custom branding. Or if you're running small events where you simply need a custom designed sign-up page, a reminder email and a check-in app, Splash could work for you. While they're not transparent about their business pricing, I'd have to see that before deciding whether it is truly worth it for this purpose.
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Pros
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
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Cvent
  • Branded Templates: With the Pro account, Splash takes your brand guidelines, fonts, logos, colors and creates customized event templates for your most frequent types of events making it easy to create new events that align with the experience of your brand.
  • Customer Service: Any time I have a problem, my Account Manager (Matt!) always has a solution. Whether it be a glitch in the page, an integration problem, or suggesting new ways to use the system. I'm never left stranded, which when you work in eight time zones, matters.
  • Ease of Backend Use: I've used other start-up event management softwares which are painful to use on the back end, buggy, and not intuitive for a non-coder. Splash is extremely easy to use and customize, which makes working with the system enjoyable.
  • Low Ticketing Fees: One of the main reasons we decided to upgrade to the Pro account is because we were hosting more ticketed events. As a non-profit, ticketing fees make a difference to our donations. Not only did Splash provide the other benefits mentioned above, they were the most competitive on credit card fees and integrated into our donation software system.
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Cons
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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Cvent
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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Cvent
No answers on this topic
Usability
Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Cvent
It’s great for paid events!
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Reliability and Availability
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Cvent
No answers on this topic
Performance
Folloze
pages load slow sometimes
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Cvent
No answers on this topic
Support Rating
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
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Cvent
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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Online Training
Folloze
5 as we did it with our own people in house and not with Folloze
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Cvent
No answers on this topic
Implementation Rating
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
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Cvent
No answers on this topic
Alternatives Considered
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
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Cvent
[We selected Splash based on] Looks and functionality. It's the best of both worlds. Every other tool we found was good at one but not the other. I hope Splash stays on the path it's on as it really makes all the right improvements to be such a powerhouse tool.
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Contract Terms and Pricing Model
Folloze
cannot disclose
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Cvent
No answers on this topic
Scalability
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Cvent
No answers on this topic
Return on Investment
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
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Cvent
  • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
  • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
  • The support staff make this product super valuable as I am able to accomplish more with their help.
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ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.