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iContact

iContact

Overview

What is iContact?

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

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Recent Reviews

TrustRadius Insights

iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
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Read all reviews

Popular Features

View all 20 features
  • Dashboards (26)
    8.0
    80%
  • List management (25)
    8.0
    80%
  • Standard reports (25)
    8.0
    80%
  • Email deliverability reporting (25)
    7.0
    70%
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Pricing

View all pricing

1500 Users

$15.00

Cloud
per month

2500 Users

$25.00

Cloud
per month

5000 Users

$45.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $14 per month
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Product Demos

Build Your Brand Webinar Series: iContact Demo

YouTube

Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1

YouTube

iContact for Salesforce Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.6
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.8

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7
Avg 8.4
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Product Details

What is iContact?

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.

A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.

Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.

Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.

Performance Reporting
Analyze email metrics with personalized dashboards.

Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.

Multiple Users
One account, multiple users, with customizable permissions-levels.

API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.




iContact Integrations

iContact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

iContact starts at $14.

Mapp Digital, Constant Contact, and VerticalResponse are common alternatives for iContact.

Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.

The most common users of iContact are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(97)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.

Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.

Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.

Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.

Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.

Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.

Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.

Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.

Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.

Attribute Ratings

Reviews

(1-25 of 26)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
65.55555555555556%
6.6
WYSIWYG email editor
70%
7.0
Dynamic content
70%
7.0
Ability to test dynamic content
50%
5.0
Landing pages
70%
7.0
A/B testing
50%
5.0
Mobile optimization
70%
7.0
Email deliverability reporting
70%
7.0
List management
80%
8.0
Triggered drip sequences
60%
6.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Pre-Send Testing (8)
70%
7.0
URL Validation
70%
7.0
Link Tracking
70%
7.0
Image Validation
70%
7.0
Inbox Display
70%
7.0
Email Accessibility Tools
70%
7.0
Spelling and Grammar Check
70%
7.0
Spam Testing
70%
7.0
Email Previews
70%
7.0
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
43.33333333333333%
4.3
WYSIWYG email editor
70%
7.0
Dynamic content
80%
8.0
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
70%
7.0
Email deliverability reporting
80%
8.0
List management
90%
9.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
30%
3.0
Dashboards
90%
9.0
Standard reports
N/A
N/A
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Stacy Venditto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
45.55555555555556%
4.6
WYSIWYG email editor
30%
3.0
Dynamic content
30%
3.0
Ability to test dynamic content
30%
3.0
Landing pages
80%
8.0
A/B testing
50%
5.0
Mobile optimization
60%
6.0
Email deliverability reporting
50%
5.0
List management
40%
4.0
Triggered drip sequences
40%
4.0
Reporting & Analytics (3)
76.66666666666667%
7.7
Dashboards
90%
9.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Pre-Send Testing
N/A
N/A
December 05, 2019

iContact saves me time!

Kelly Palermo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
63.33333333333333%
6.3
WYSIWYG email editor
60%
6.0
Dynamic content
70%
7.0
Ability to test dynamic content
50%
5.0
Landing pages
60%
6.0
A/B testing
60%
6.0
Mobile optimization
70%
7.0
Email deliverability reporting
80%
8.0
List management
60%
6.0
Triggered drip sequences
60%
6.0
Reporting & Analytics (3)
76.66666666666667%
7.7
Dashboards
80%
8.0
Standard reports
70%
7.0
Custom reports
80%
8.0
Pre-Send Testing
N/A
N/A
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
53.33333333333333%
5.3
WYSIWYG email editor
70%
7.0
Dynamic content
20%
2.0
Ability to test dynamic content
20%
2.0
Landing pages
30%
3.0
A/B testing
50%
5.0
Mobile optimization
60%
6.0
Email deliverability reporting
80%
8.0
List management
70%
7.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
33.333333333333336%
3.3
Dashboards
40%
4.0
Standard reports
40%
4.0
Custom reports
20%
2.0
Pre-Send Testing
N/A
N/A
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
42.22222222222222%
4.2
WYSIWYG email editor
60%
6.0
Dynamic content
N/A
N/A
Ability to test dynamic content
80%
8.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
70%
7.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
43.33333333333333%
4.3
Dashboards
70%
7.0
Standard reports
60%
6.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Delbert Adair | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
26.666666666666664%
2.7
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
N/A
N/A
List management
N/A
N/A
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Pre-Send Testing
N/A
N/A
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
82.22222222222221%
8.2
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
70%
7.0
Landing pages
80%
8.0
A/B testing
80%
8.0
Mobile optimization
90%
9.0
Email deliverability reporting
100%
10.0
List management
80%
8.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
86.66666666666666%
8.7
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
80%
8.0
Pre-Send Testing
N/A
N/A
Stephanie Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (6)
78.33333333333333%
7.8
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
60%
6.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
70%
7.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
90%
9.0
Custom reports
70%
7.0
Pre-Send Testing
N/A
N/A
January 04, 2019

IContact is worth it

Todd McGee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
93.33333333333334%
9.3
WYSIWYG email editor
80%
8.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
90%
9.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
70%
7.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Pre-Send Testing
N/A
N/A
Arlin Golden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
34.44444444444444%
3.4
WYSIWYG email editor
80%
8.0
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
80%
8.0
Email deliverability reporting
80%
8.0
List management
70%
7.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
80%
8.0
Dashboards
70%
7.0
Standard reports
80%
8.0
Custom reports
90%
9.0
Pre-Send Testing
N/A
N/A
Danny Poulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
22.22222222222222%
2.2
WYSIWYG email editor
N/A
N/A
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
60%
6.0
Dashboards
80%
8.0
Standard reports
100%
10.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Taylor Cavazos | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
32.22222222222222%
3.2
WYSIWYG email editor
10%
1.0
Dynamic content
60%
6.0
Ability to test dynamic content
10%
1.0
Landing pages
30%
3.0
A/B testing
10%
1.0
Mobile optimization
40%
4.0
Email deliverability reporting
40%
4.0
List management
10%
1.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
30%
3.0
Dashboards
20%
2.0
Standard reports
30%
3.0
Custom reports
40%
4.0
Pre-Send Testing
N/A
N/A
Patrick Stephens | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
48.88888888888889%
4.9
WYSIWYG email editor
30%
3.0
Dynamic content
40%
4.0
Ability to test dynamic content
50%
5.0
Landing pages
40%
4.0
A/B testing
40%
4.0
Mobile optimization
60%
6.0
Email deliverability reporting
100%
10.0
List management
50%
5.0
Triggered drip sequences
30%
3.0
Reporting & Analytics (3)
56.66666666666667%
5.7
Dashboards
60%
6.0
Standard reports
60%
6.0
Custom reports
50%
5.0
Pre-Send Testing
N/A
N/A
December 14, 2018

Great for Small Business

Kirsten Rodriguez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (8)
76.25%
7.6
WYSIWYG email editor
70%
7.0
Dynamic content
70%
7.0
Ability to test dynamic content
60%
6.0
A/B testing
60%
6.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
50%
5.0
Reporting & Analytics (2)
75%
7.5
Dashboards
70%
7.0
Standard reports
80%
8.0
Pre-Send Testing
N/A
N/A
December 14, 2018

iContact is a lifesaver!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
94.44444444444444%
9.4
WYSIWYG email editor
90%
9.0
Dynamic content
100%
10.0
Ability to test dynamic content
90%
9.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Pre-Send Testing
N/A
N/A
Nicholas Kouvatsos | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (8)
63.75%
6.4
WYSIWYG email editor
80%
8.0
Dynamic content
40%
4.0
Ability to test dynamic content
60%
6.0
A/B testing
60%
6.0
Mobile optimization
90%
9.0
Email deliverability reporting
80%
8.0
List management
50%
5.0
Triggered drip sequences
50%
5.0
Reporting & Analytics (2)
70%
7.0
Dashboards
70%
7.0
Standard reports
70%
7.0
Pre-Send Testing
N/A
N/A
Tom Alsop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
60%
6.0
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
53.33333333333333%
5.3
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Jerry van Dalen Jr. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
91.11111111111111%
9.1
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
80%
8.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
90%
9.0
Email deliverability reporting
80%
8.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
93.33333333333334%
9.3
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
100%
10.0
Pre-Send Testing
N/A
N/A
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (8)
86.25%
8.6
WYSIWYG email editor
60%
6.0
Dynamic content
80%
8.0
Ability to test dynamic content
70%
7.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Pre-Send Testing
N/A
N/A
Cameron DeJong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (6)
76.66666666666667%
7.7
WYSIWYG email editor
90%
9.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
46.66666666666667%
4.7
Dashboards
70%
7.0
Standard reports
70%
7.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
51.11111111111111%
5.1
WYSIWYG email editor
70%
7.0
Dynamic content
60%
6.0
Ability to test dynamic content
60%
6.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
80%
8.0
Email deliverability reporting
70%
7.0
List management
80%
8.0
Triggered drip sequences
40%
4.0
Reporting & Analytics (3)
50%
5.0
Dashboards
70%
7.0
Standard reports
80%
8.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Richard Angeloni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
83.33333333333334%
8.3
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
80%
8.0
Landing pages
70%
7.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
66.66666666666667%
6.7
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
September 14, 2015

iContact - I like it!

Charlene Botet Pelaez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
54.44444444444444%
5.4
WYSIWYG email editor
90%
9.0
Dynamic content
80%
8.0
Ability to test dynamic content
70%
7.0
Landing pages
70%
7.0
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
53.33333333333333%
5.3
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Score 7 out of 10
Vetted Review
Verified User
Email & Online Marketing (9)
55.55555555555556%
5.6
WYSIWYG email editor
70%
7.0
Dynamic content
50%
5.0
Ability to test dynamic content
50%
5.0
Landing pages
50%
5.0
A/B testing
70%
7.0
Mobile optimization
60%
6.0
Email deliverability reporting
80%
8.0
List management
70%
7.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
36.666666666666664%
3.7
Dashboards
30%
3.0
Standard reports
50%
5.0
Custom reports
30%
3.0
Pre-Send Testing
N/A
N/A
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