LinkedIn Sales Navigator vs. ZoomInfo SalesOS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
ZoomInfo SalesOS
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
LinkedIn Sales NavigatorZoomInfo SalesOS
Editions & Modules
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Sales NavigatorZoomInfo SalesOS
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LinkedIn Sales NavigatorZoomInfo SalesOS
Considered Both Products
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator's search functionality is far superior to any of its competitors The lead quality is also far rich in terms of having the right information in CRM LinkedIn Sales Navigator does not have a very good Sales Intelligence feature - like the ones present …
Chose LinkedIn Sales Navigator
I was able to replicate and reprofile leads based on the needs of my company. It made my sourcing task easier and allowed me to contact these leads right away. Real-time interaction
Chose LinkedIn Sales Navigator
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed …
Chose LinkedIn Sales Navigator
I haven't used something quite like LinkedIn Sales Navigator. While mass email tools are useful for marketing efforts, Sales Navigator provides that level of trust and professionalism that is inherent with LinkedIn. It allows me to do a combination of targeted research and …
Chose LinkedIn Sales Navigator
We still use zooming. I think ZoomInfo is better for prospecting new contacts but LinkedIn Sales Navigator is better for ensuring you have accurate and up to date information as well as a more personalized outreach.
Chose LinkedIn Sales Navigator
I have used Lead411 and ZoomInfo in the past and using ZoomInfo in the present as well but I would rather rely on the quality of leads gathered from Sales Navigator rather the other two. The previous ones can give the contact details of people but one has to have the exact …
Chose LinkedIn Sales Navigator
Simply put, by having a world-class sales team/engine you also need best in class software to make it happen. LinkedIn Sales Navigator is at the top of our list for that reason alone. We tried a few others back in the earlier days from what I understand, and every one of them …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has no competition when it comes to quickly finding and validating a prospects job function, tenure, and overall job history. It still has a long way to go in terms of stacking up against some of the other companies on the list in regards to: data …
Chose LinkedIn Sales Navigator
I've had the chance to evaluate ZoomInfo, use Seamless, and RainKing. All of them work better used with LinkedIn Sales Navigator. It's not an either or choice. The best way to use Sales Navigator is with another lead identification system.
Chose LinkedIn Sales Navigator
I have used ZoomInfo in the past, ZoomInfo has a lot of great information, the data is delayed and sometimes inaccurate. LinkedIn Sales Navigator is more real-time as people are updating their profiles. Whereas ZoomInfo is a data scraping tool so it might be 6 months of old …
Chose LinkedIn Sales Navigator
The data is more up to date on LinkedIn Sales Navigators and it allows you to reach out to people from the tool using InMails. Recommendations are usually of good quality. The downside is you don't get a few personal details like email addresses or phone numbers to reach out to …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is more up-to-date in prospect position within the company as a person is more likely to keep his LinkedIn profile up to date and his roles and responsibilities are more detailed in LinkedIn. However, ZoomInfo and DiscoverOrg are more reliable for …
Chose LinkedIn Sales Navigator
LinkedIn is really the only major player in the social business space. Compared with data tools like ZoomInfo, LinkedIn Sales Navigator provides more up to date data. Overall prospecting is better when using both ZoomInfo and LinkedIn Sales Navigator. We selected Sales …
Chose LinkedIn Sales Navigator
I use ZoomInfo concurrently with LinkedIn Sales Nav. ZoomInfo gives me more direct contact information than LinkedIn gives, but I typically refer to LI Sales Nav as a more reliable source of truth for contact and company assignments. I think the two tools [complement] each …
Chose LinkedIn Sales Navigator
ZoomInfo shares similar functionality, but I use them both for different purposes. LinkedIn Sales Navigator will have the most accurate business information and ZoomInfo is necessary for gaining contact information.
Chose LinkedIn Sales Navigator
All other information databases contain loads of outdated information. [LinkedIn Sales] Navigator is the only tool that's ever going to be up to date since it's not relying on 3rd party data scraping[.]
Chose LinkedIn Sales Navigator
LinkedIn has a social selling presence that is hard to achieve with the others. It also helps build rapport for future opportunities.
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is a must above the rest as it is basically the only end-user generated content out there. ZoomInfo is helpful for phone numbers, email addresses, etc., but I would always use any other intelligence tool in tandem with Sales Navigator since it provides …
Chose LinkedIn Sales Navigator
The major reason LinkedIn Sales Navigator was our top choice over similar competitor solutions is that it delivers more accurate and updated information for both companies and contacts. The integration into Salesforce CRM has been absolutely seamless.
Chose LinkedIn Sales Navigator
We actually use ZoomInfo as well. It's great for getting information once you find the prospect, while Sales Navigator is great to find the prospect.
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has the largest and most up-to-date database as compared to other similar firms, however, the platform does not provide contact information which means you need to source that elsewhere.
Chose LinkedIn Sales Navigator
I prefer LinkedIn Sales Navigator to all of the competitors I've used in the past simply because their data seems to be the most refreshed and up to date data in the market. Other technologies may be better suited to quickly clean up large databases of contact information, but …
ZoomInfo SalesOS
Chose ZoomInfo SalesOS
We use LinkedIn Sales Navigator to complement ZoomInfo, but ZoomInfo is obviously much more powerful for potentially connecting with prospects because it can provide access to email addresses and phone numbers, while many professionals have a LinkedIn profile but rarely check …
Chose ZoomInfo SalesOS
Zoominfo integrates with Salesforce, in my experience LinkedIn Sales Navigator did not. This allows companies to better keep track of prospects as its stored in the company CRM and doesn't go with the sales manager should they leave.
Chose ZoomInfo SalesOS
Zoom info is much better in terms of giving you a full picture. You get the company, ALL the contacts, revenue, news, etc. WIth LinkedIn it would be more suited to finding information and having a digital conversation or conversation started with a target individual from a …
Chose ZoomInfo SalesOS
In terms of depth, comprehensiveness, CRM integration, ease of use, and accuracy of data I'll say Zoominfo ranks above them. However, some may have a few advantages that may address more important business needs for some organizations. However, I still prefer Zoominfo due to …
Chose ZoomInfo SalesOS
Been working with our organization for 6 years, started using ZoomInfo way back 2019. Compared to the 2 software provided above ZoomInfo has more accurate information and has more functionalities.
Chose ZoomInfo SalesOS
We have tried Seamless.ai and while they have some decent data, it's not at the level of ZoomInfo SalesOS in terms of accuracy, completeness and volume.
Chose ZoomInfo SalesOS
ZoomInfo SalesOS has additional features that make it easier to search for new leads and to add them automatically to my CRM.
Chose ZoomInfo SalesOS
ZoomInfo is much better than the others. The amount of information as well as the quality of information is wonderful.
Chose ZoomInfo SalesOS
Evaluating but haven't used. They seem to have better data for a way smaller pricetag though
Chose ZoomInfo SalesOS
ZoomInfo has better phone numbers in the U.S. and we love the intent data and other capabilities
Chose ZoomInfo SalesOS
Its much easier to use & sometimes is more accurate
Chose ZoomInfo SalesOS
After testing several other software such as Seamless AI, Apollo and Lusha in a comparison test, ZoomInfo SalesOS won hands down! It provided the best data. It also allows for the export of records easily into our CRM. The interface is extremely easy and useful with all the …
Chose ZoomInfo SalesOS
ZoomInfo has more data than LinkedIn Learning and I find that truly awesome because it just shows the deep insights it has on prospects and businesses outside of this professional social platform. Against Lusha, ZoomInfo always reveals key contacts either not found quick enough …
Chose ZoomInfo SalesOS
N/A. Only similar product I've used is eTailinsights. I think Zoominfo is better for B2B prospecting, and eTailinsights for identifying B2C prospects.
Chose ZoomInfo SalesOS
Zoominfo provides me with the details and information I need to grow my contact list, target accounts that for our solution and speeds up the connection time to sell.

The news, scoops and intent information helps me do a targeted outreach based on the solutions we provide for …
Chose ZoomInfo SalesOS
-Slintel 6 Sense although has a better findability of Prospects but it doesn't have as big of a database as compared to Zoominfo for Geos like DACH, Benelux, UK, SEA,ANZ and Nordics, the data for slintel is fairly consistent for the Americas Geo but not beyond that, that was …
Chose ZoomInfo SalesOS
Sales Navigator was way better than Zoom. You can actually trust the info provided. With ZoomInfo, we have to use LinkedIn or other sources to verify the information because it's only correct about 25% of the time through Zoominfo. Save your time please. Do not trust this …
Chose ZoomInfo SalesOS
The data i get from them is on par with what Zoominfo provides. But i do like the way UI is and ease of downloading the data and exporting.
Filters that zoominfo provides is good as well.
Chose ZoomInfo SalesOS
Didn't really shop too many other vendors...
Chose ZoomInfo SalesOS
ZoomInfo has complete information on individuals where as LinkedIn is only partial. I like the search feature and similar companies!
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LinkedIn Sales NavigatorZoomInfo SalesOS
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator
8.0
174 Ratings
5% above category average
ZoomInfo SalesOS
7.6
655 Ratings
0% above category average
Advanced search8.3174 Ratings7.8648 Ratings
Identification of new leads8.2172 Ratings7.7610 Ratings
List quality8.2168 Ratings7.0636 Ratings
List upload/download7.7114 Ratings7.8599 Ratings
Ideal customer targeting8.0167 Ratings7.5603 Ratings
Load time/data access7.8154 Ratings7.9626 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator
8.0
172 Ratings
6% above category average
ZoomInfo SalesOS
7.5
649 Ratings
1% below category average
Contact information7.7151 Ratings7.2648 Ratings
Company information8.1172 Ratings7.7644 Ratings
Industry information8.1167 Ratings7.7619 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator
7.9
169 Ratings
7% above category average
ZoomInfo SalesOS
7.4
635 Ratings
0% above category average
Lead qualification process7.8128 Ratings8.052 Ratings
Smart lists and recommendations8.3151 Ratings7.452 Ratings
Salesforce integration7.1124 Ratings8.1431 Ratings
Company/business profiles8.3165 Ratings7.6603 Ratings
Alerts and reminders7.7147 Ratings7.2405 Ratings
Data hygiene7.8147 Ratings6.5573 Ratings
Automatic data refresh7.6127 Ratings6.8492 Ratings
Tags8.1122 Ratings7.3429 Ratings
Filters and segmentation8.1156 Ratings7.8582 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator
7.6
73 Ratings
1% above category average
ZoomInfo SalesOS
6.2
208 Ratings
20% below category average
Sales email templates7.566 Ratings6.4205 Ratings
Append emails to records7.763 Ratings5.925 Ratings
Best Alternatives
LinkedIn Sales NavigatorZoomInfo SalesOS
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkedIn Sales NavigatorZoomInfo SalesOS
Likelihood to Recommend
8.2
(175 ratings)
8.0
(676 ratings)
Likelihood to Renew
8.0
(3 ratings)
7.6
(16 ratings)
Usability
7.5
(5 ratings)
8.6
(4 ratings)
Support Rating
9.0
(3 ratings)
8.0
(3 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
6.3
(44 ratings)
User Testimonials
LinkedIn Sales NavigatorZoomInfo SalesOS
Likelihood to Recommend
LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
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ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Support Rating
LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Implementation Rating
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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ZoomInfo
No answers on this topic
Alternatives Considered
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
Read full review
ScreenShots