Overview
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from…
TrustRadius Insights
Saves time on media relations, but shouldn't be depended on completely
Yes and No
An All-In-One Platform That Serves All Engagement Needs
A decent starter media monitoring tool, but not suitable for sophisticated uses
Meltwater helps with media relations and media monitoring
Social listening game changer
We've been utilising Meltwater's core media intelligence and monitoring platform for years and we're big fans!
The best platform to easily identify influencers
Best in Class Suite of Products
Idea Generator, Trend Mapper and Media Compass: How we use meltwater
Jordan's Meltwater Review
Expensive but efficient
For tracking media hits, Meltwater [Media Intelligence Platform] is a hit!
Good Value for the Price
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Meltwater?
Meltwater Competitors
Meltwater Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(164)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on Meltwater for media monitoring, allowing them to track media mentions for their own organization, competitors, and the industry as a whole. By utilizing keywords and sentiment analysis, users have been able to stay up-to-date on specific topics of interest, such as technological advancements or industry sentiment. Meltwater's comprehensive coverage has also allowed users to identify placements on obscure trade or science sites that don't show up in traditional search engines' alerts.
Additionally, Meltwater has served as an all-in-one solution for various marketing and communication needs. Users have utilized the platform for social listening, content management, reporting, public relations, influencer relations, and even newsletter distribution. The platform's ability to compile targeted media distribution lists has proved valuable for corporate PR efforts, while the clipping component has helped users generate comprehensive reports by compiling relevant clips. The user-friendly interface and extensive media contacts database have made Meltwater a go-to choice for organizations looking to streamline their marketing and communications efforts.
Furthermore, Meltwater has played a crucial role in enhancing brand presence and engagement on social media platforms. By utilizing Meltwater Buzz, organizations have been able to listen and evaluate diverse audiences across different regions and cultures. The scheduling capabilities have allowed users to plan and promote events effectively while the tool's social listening capabilities have facilitated tracking social mentions and engaging with a large social audience. Moreover, Meltwater's Media Intelligence Platform has provided valuable insights into influencer marketing efforts with its extensive influencer database.
Despite some users experiencing glitches or dissatisfaction after prolonged use, Meltwater has received positive recommendations from customers who appreciate its continually improving services. It has been praised as a great tool for finding influencers and managing influencer marketing efforts efficiently. Educational institutions have utilized Meltwater to educate students on digital analytics and monitoring online conversations, further highlighting its versatility. Organizations across industries have found Meltwater useful for monitoring media coverage, tracking online presence, compiling comprehensive reports, and staying updated on trends and topics of interest. Overall, Meltwater's Media Intelligence Platform has proven to be an indispensable tool for media research, outreach, distribution, and monitoring.
Convenient Email Reports: Users appreciate the convenience of receiving morning and afternoon media monitoring reports via email, saving them time and ensuring they are always informed about mentions of their company or competitors in the news. This feature has been praised by many reviewers.
Efficient Content Curation: The ability to archive relevant stories directly from the monitoring report and easily add them to company newsletters is highly valued. It streamlines the process of curating content for newsletters, making it more efficient for users. Many reviewers have found this feature beneficial.
Customizable Monitoring and Automated Newsletters: Users find it beneficial to be able to customize the frequency of media monitoring reports and set up automatic newsletters based on archived stories. This flexibility allows them to tailor the monitoring to their specific needs and automate their content distribution. Several reviewers have expressed appreciation for this customizable and automated feature.
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Limited database coverage: Some users have mentioned that Meltwater's database lacks coverage of non-traditional media sources such as bloggers and social media influencers, which are important for picking up niche content.
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Disjointed experience with integration: Several users have found that the platform does not seamlessly integrate with the Engage platform, leading to a disjointed user experience when using both tools.
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Expensive for non-profits: Some users feel that Meltwater is expensive for non-profit organizations, making it less accessible for those with limited budgets.
Users commonly recommend the following when using Linkfluence:
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Utilize training sessions: Joining training sessions offered by Linkfluence is advised to better understand how to effectively use the tool. This recommendation highlights the importance of investing time in learning the features and functionalities of Linkfluence.
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Define scope and choose keywords wisely: Users suggest defining the scope of use and selecting keywords carefully to avoid getting lost in the data. By narrowing down the focus and choosing relevant keywords, users can reduce noise and increase the meaningfulness of their analysis.
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Configure dashboards effectively: Users emphasize spending enough time on configuring dashboards in Linkfluence, especially when choosing keywords. This recommendation aims to reduce irrelevant information and enhance the accuracy of social media analysis.
By following these recommendations, users can make better use of Linkfluence's social listening capabilities, gain deeper insights, and improve their monitoring and analytic efforts.
Attribute Ratings
Reviews
(1-25 of 71)- I have not used this tool to generate revenue
- Improved PR reporting
- Time saved finding media contacts
- Time saved sending email blasts
Yes and No
- It's not that popular among the faculties compared to the service we used previously
- It's quite complex to learn
- Time saved utilizing resources that pertain to our engagement work.
- Time saved developing reports for clients.
- Expanded our service offering based on Meltwater tools to service different client needs.
- Metric monitoring
- PR analysis
- Meltwater does save time in creating/exporting media lists - I would spend at least twice as much time without it. The way it's organized and you can download it as an excel spreadsheet is nice.
- Meltwater does save time when it comes to searching for media mentions - although I do conduct other searches via Google News and Talkwalker just to make sure we're not missing anything.
- Meltwater provides insight on who is mentioning your brand. I do think there are other tools that do this, too, however.
Social listening game changer
- Improved conversion rate
- Brand awareness
- Staying on top of industry trends
We've been utilising Meltwater's core media intelligence and monitoring platform for years and we're big fans!
- Improved quality of media monitoring
- Saved time on media monitoring activities
- Enabled the ability to easily disseminate media monitoring throughout the business
The best platform to easily identify influencers
- Identified influencers that our clients have ended up working with
- Identified media coverage that was not picked up by Cision
Best in Class Suite of Products
- Improvement in distribution
- Media monitoring
- Targeting
- Reporting
Idea Generator, Trend Mapper and Media Compass: How we use meltwater
- The needle is moving. Seeing an increase in placement and being able to showcase stories about our people, initiatives, and university as a whole is slowly bringing more awareness.
- Internally, there is a growing recognition that storytelling and providing strategic visibility in the media to our people, initiatives, and overall university offerings, in fact, is a tide that raises all boats.
Jordan's Meltwater Review
- Clients love the media monitoring analytics we provide.
- We successfully hit benchmarks for client media coverage.
- It allows us to not have to invest in multiple platforms to accomplish daily tasks.
Expensive but efficient
- Organization and reporting
- Connections and contacts
- Improved PR reporting
- A higher likelihood of having pitches land with journalists
Good Value for the Price
- Saved time and labor by automating the media monitoring process
- Improved accuracy and frequency of reporting
- Kept us abreast of industry trends
- Informed us of competitors' advancements
- Improved PR reporting, for sure.
- Competitor analysis for clients and ourselves.
- A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
Meltwater Media Intelligence Platform review
- We were able to use Meltwater [Media Intelligence Platform] to generate media coverage reports that were impressive to clients and mostly effective at demonstrating the value of the results we were showing. That's of utmost importance when you're trying to justify a client's spending with you.
- Ultimately, there were too many limits on what we could and couldn't do with Meltwater [Media Intelligence Platform]. [In my experience] if we wanted greater access, more saved searches, and influencers, we would have to pay more, which made no sense when you compare the value to other platforms.
Meltwater Media Intelligence Platform is very worthwhile.
- Increased brand recognition among key reporters
- More effective distribution of owned media
Meltwater Media Intelligence Platform - an indispensable tool for anyone in comms/PR
- Increased reach and diversity of media/journalists.
- Excellent reports for clients on ROI for specific events, issues and projects.
- None. [I believe it was a] waste of money [and that] it doesn't do what they say it will.
Meltwater Media Intelligence Platform is New, Improved and Promising!
- As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
- We utilize their tracking of media hits for our overall reporting to our clients.
- Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
Beware of Hidden Contract Terms like Auto-renewal Clauses and Built-in Price Increases.
- Negative Impact. Very little value provided at a high cost.
Meltwater Review
- We do not have a quantifiable ROI for Meltwater. We have had success in using it to reach out to a few news organizations that we would not have been able to reach without Meltwater, but it is a relatively limited scope.
Easy to use, great resource to have!
- Meltwater helps us evaluate and analyze our press efforts and media connections.
- It's really been totally useless for us. No kidding, ZERO value.