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SmileBack

SmileBack

Overview

What is SmileBack?

SmileBack is a customer feedback system designed for MSPs and helpdesks and focused exclusively on customer satisfaction, from ConnectWise. Their CSAT, NPS and reporting toolsare designed to empower users to drive businesses by making feedback abundant and actionable.With knowledge that…

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Recent Reviews

TrustRadius Insights

SmileBack has established itself as a reliable and widely-used CSAT tool, with users relying on it to gather customer feedback for every …
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SmileBack Review

10 out of 10
October 12, 2019
We use SmileBack to get feedback on our technicians directly from the users that they support. This allows us to stay current on the …
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Great Product

10 out of 10
October 12, 2019
We have been using this CSAT tool for nearly 3 years. We went from having .1% feedback to nearly 20% feedback. The reports and insight it …
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SmileBack Review

9 out of 10
October 09, 2019
Incentivized
We use SmileBack to gauge customer satisfaction on a service ticket basis and it is part of our weekly/monthly/quarterly scorecard metrics …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is SmileBack?

SmileBack is a customer feedback system designed for MSPs and helpdesks and focused exclusively on customer satisfaction, from ConnectWise. Their CSAT, NPS and reporting toolsare designed to empower users to drive businesses by making feedback abundant and actionable. With knowledge…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.smileback.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

CSAT Demo - SmileBack

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CSAT Demo - SmileBack

YouTube

SmileBack - Demo Video

YouTube

SmileBack Demo and Product Tour | Customer Satisfaction Surveys for MSPs

YouTube
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Product Details

What is SmileBack?

SmileBack is a customer feedback system designed for MSPs and helpdesks and focused exclusively on customer satisfaction, from ConnectWise. Their CSAT, NPS and reporting toolsare designed to empower users to drive businesses by making feedback abundant and actionable.

With knowledge that customer satisfaction is the #1-indicator of success for MSPs and helpdesks, SmileBack boasts expertise in the space. They state their products will not only dramatically increase the amount of feedback users receive, but also help to analyze and take meaningful action from it in order to improve customer retention and market to new opportunities.

  • Instant Feedback: Get reviews and critical client comments by triggering one-click surveys at the close of every ticket and schedule recurring surveys to better understand customer loyalty
  • Analysis + Reporting: Monitor customer sentiment with real-time dashboards in order to gather insights and create custom reports for clients
  • Take Action: Showcase responses by turning comments into client testimonials and set up workflows to instantly respond to issues

SmileBack Features

  • Supported: One-click surveys to increase response rate
  • Supported: Detailed reports to export for clients
  • Supported: Built-in automation to reduce workload
  • Supported: Out-of-the-box filters to slice and dice data
  • Supported: A widget to show off Net CSAT Score on a website
  • Supported: Net Promoter Score (NPS) survey to understand how customers feel about their overall relationship with a brand

SmileBack Screenshots

Screenshot of Detailed reports to export for your clients. Show up for your customer meetings with a printed PDF with every piece of feedback they ever left for you and show you’ve been listening from day one. Be amazed at how your customer retention improves.Screenshot of Out-of-the-box filters to slice and dice your data. Filter your reviews by customer, agent, review, type, ticket status and more and see which of your customers are thrilled and which need some attention. Spot and reward your support agents who are thriving and help out the ones who are struggling.Screenshot of Easily keep a pulse on how happy your customers are with SmileBack dashboard.Screenshot of One-click surveys to increase your response rate. More than 42% of people respond to this.Screenshot of Use automation features to take immediate action on negative feedback.Screenshot of Report on feedback with your staff and clients.Screenshot of Filter your reviews by customer, agent, review, type, ticket status and more and see which of your customers are thrilled and which need some attention. Spot and reward your support agents who are thriving and help out the ones who are struggling.Screenshot of Show the world how much your customers love you with the website widget, and impress prospects with your transparency.Screenshot of Understand how your customers feel about your overall relationship by adopting our Net Promoter Score (NPS) survey functionality.

SmileBack Competitors

SmileBack Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Hindi, French, Spanish, Chinese, Dutch, Swedish, Arabic, Hebrew, Russian, Portugese, Japanese, Danish, Finnish, Icelandic, Italian, Norwegian

Frequently Asked Questions

Customer Thermometer and Simplesat are common alternatives for SmileBack.

Reviewers rate Support Rating highest, with a score of 9.3.

The most common users of SmileBack are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(22)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

SmileBack has established itself as a reliable and widely-used CSAT tool, with users relying on it to gather customer feedback for every client interaction. This real-time feedback not only provides an indication of performance but also highlights areas that need attention, enabling companies to improve their service delivery and customer care. The seamless integration of SmileBack with ticketing systems like ConnectWise Manage simplifies the feedback process for clients, offering a user-friendly interface and the option to provide additional details if desired.

One of the standout features of SmileBack is its integration with BrightGauge, which enhances visibility into customer feedback and satisfaction metrics for the entire company. This integration allows organizations to closely monitor and analyze satisfaction levels, while keeping records of feedback, follow-up work, and conversations within their ticketing systems. The simplicity of SmileBack's smiley face rating system encourages clients to provide feedback and enables prompt follow-up on any concerns raised. As a result, support teams can quickly assess their performance, address issues, and ultimately strengthen customer relationships based on real-time feedback from clients. Furthermore, SmileBack's reports and insights prove invaluable during customer business reviews, providing crucial information that drives continuous improvement in organizations.

Companies utilizing SmileBack have experienced significant increases in feedback rates compared to previous methods. For instance, one user reported a jump from less than 1% to around 20% feedback rate after implementing SmileBack. This substantial increase in engagement allows businesses to gauge customer satisfaction accurately, measure CSAT scores across the entire company, and identify areas for improvement in various service departments. By leveraging SmileBack's data insights, organizations can also coach employees based on customer responses and proactively address customer needs to strengthen overall service quality.

Overall, SmileBack has become an essential tool for measuring key performance indicators - KPIs - and customer satisfaction outside of traditional business relationship management. Its wide range of applications includes gathering customer ratings for service tickets, tracking CSAT scores, monitoring trends, and following up on neutral or negative responses. By utilizing SmileBack, companies can improve their service delivery, enhance employee performance, and build stronger customer relationships based on real-time feedback and insights.

Users have made several recommendations for the product based on their experiences. One recommendation is to consider customizable feedback icons and widgets, as users believe that having the ability to customize these elements would enhance the user experience and make it more personalized. Another recommendation is to provide more detailed reporting options. While users find the current key performance indicators (KPIs) helpful, they would like to see additional reporting and data/statistics to gain more insights and make informed decisions. Additionally, users suggest trying the product with a free trial to see if it improves response rates. This allows potential customers to experience the effectiveness of the product firsthand before making a purchase decision. Overall, users recommend using this product as they find it effective. They also emphasize the importance of getting it quickly to start benefiting from its features and functionalities.

Attribute Ratings

Reviews

(1-16 of 16)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use SmileBack to measure our client satisfaction for all service tickets that are closed. We also use it to measure our CSAT against our peers in HTG as well.
  • Gather CSAT.
  • Ease of use.
  • The filtering on some of the reporting could use improvement (Main filtering isn't available in reporting section).
  • No way to measure project CSAT.
  • Pricing is no longer competitive compared to alternatives.
Overall product works well but is no longer price competitive compared to others. It also is not as feature rich as its competitors any more. It was one of the first to market which was great but has not done much improvements since. Would love to see ability to measure project CSAT and other integrations.
Jared Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
We used SmileBack as our sole CSAT tool for many years. As a managed service provider feedback from our clients is very important so we would send a request for feedback through this tool for every interaction with each of our clients every time!
With this tool, we were able to get a feeling for both the general mood of our client-base as a whole as well as individually. This improves our approach both to the service delivery as well as the attention to care based on our clients' feedback. It immeasurably improves our relationship with our clients.
  • PSA/CMS integration, specifically ConnectWise Manage
  • SmileBack works very well as a standalone tool as well, very clean aesthetics with the ability to cut up data in many ways.
  • Simple interface and guidance on utilizing the tool help newcomers
  • Features in general are lacking compared to its competitors.
  • Price feels off to me as a result. Despite lacking some of the features/customizations of others they are among the priciest overall.
This largely depends on the person asking. What their market and toolset are. If you are a Managed Service Provider/IT Consultant firm that utilizes ConnectWise Manage and you are small or large I think this tool makes a lot of sense. For small folks, because they likely have the margin and need the ease of integration it provides as well as the insights, and large again because you've likely got the cash as well as other toolsets/process and procedure to make up for the lacking features.

This makes less sense for 'tiny' (<3 person companies) and medium-sized businesses. Where the function-to-dollar ratio needs to be as close to perfect at all times. It simply isn't robust enough for those needing more help in other customer-service related areas that competitors have additional tools for at the same cost level. Or just outright too expensive for people just starting out.
October 12, 2019

SmileBack Review

Score 10 out of 10
Vetted Review
Verified User
We use SmileBack to get feedback on our technicians directly from the users that they support. This allows us to stay current on the overall feeling of our services at each of our clients. It also has presented us with new opportunities to measure our technician's success and to reward them when they exceed our benchmarks.
  • Ease of use for end-users to provide feedback.
  • Ease of use for reporting.
  • Great dashboard for internal users.
  • An internal rewards system for techs to rate each other.
  • Mobile app.
Great for providing feedback on a ticket by ticket basis directly from our end users. We use it internally on overhead displays to let the techs see where they are compared to all of our other technicians. The area it is lacking is getting direct feedback from client executives or decision-makers.
October 09, 2019

SmileBack Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use SmileBack to gauge customer satisfaction on a service ticket basis and it is part of our weekly/monthly/quarterly scorecard metrics and we monitor trends and follow up on responses that are neutral or negative. It provides us with an easy analysis of our day to day service and customer happiness.
  • Charts and graphs that make it easy for us to share our results internally and also externally when meeting with clients and potential clients.
  • SmileBack provides a fun set of metrics that our techs can be proud of -- by measuring customer satisfaction and seeing these surveys (especially those with comments) - it really provides them with satisfaction of a job well done!
  • SmileBack makes it easy to search and filter by the client or by tech (agent) or date range.
  • One thing we'd love to see SmileBack add to their list of date filtering is a rolling 12 months option.
SmileBack is especially useful for service providers of many fields (it works well for our field of IT support). Scenarios, where it would be less appropriate, would be for getting a feel for a specific member of the client's staff (i.e. C-Level staff -- if they don't fill the surveys out or request support, SmileBack would not show us how they feel towards us as a company).
October 07, 2019

Simple and effective.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company sends out surveys through SmileBack with every ticket that is closed through ConnectWise Manage. I like how it is a real time indication of how we are doing and what needs to be addressed. I also like the simplicity of it for our clients. They can be more detailed if they prefer.
  • So far we haven't had any problems.
It is well suited for our clients at schools. It is easy to use and only takes a minute to select the proper response. It is well suited for our other clients as well since it is so simple. We appreciate the feedback and strive to see only smiling faces.
Jennifer Gisler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SmileBack is used throughout our entire company.

We are allowing our customers to easily rate their experience, and before SmileBack it was a laborious task and we got very few responses. With SmileBack our response rate is up 43%!
  • How easy it is for customers to give feedback, it is really amazing!
  • Easy to understand.
  • Very easy to set up.
  • Clean emails that get sent out.
  • Easy to make back-end changes.
  • I would love to be able to tweak the widget design more easily.
  • Real-time widget reporting.
Sarah Bergeron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
At Orchestra Software, we utilize SmileBack to gather customer satisfaction data once we've resolved a support ticket via Zendesk. Currently, our Customer Support department is the only team to be using SmileBack, and thus far we've been loving it! SmileBack has allowed us to gather feedback more quickly, simply and with less interruption to our busy customers.
  • SmileBack is fun! Who doesn't love to click a smiley face as a way to describe their experience? It brings more emotion into the mix, which in turn has garnered better and more robust customer responses.
  • SmileBack is simple! Step 1: Click a face (smiley | neutral | sad) Step 2: Write a brief description of experience (optional) Step 3: Submit!
  • SmileBack provides instant feedback! As a leader, it's important for me to be on top of the pulse of our business and customers. SmileBack sends me notifications when a customer leaves our team a note. I can immediately address concerns if I need to, and more importantly can pass on kudos right away! Talk about a mood booster!
  • Honestly, I can't find any room for improvement with SmileBack at this time. For what it is designed to do, it is simple, fast and convenient. Just what we were looking for so our customers can drop us a note and get back to making great beer!
SmileBack is well suited to gather customer feedback at the end of a process or project. Whether it's the final step before closing out a project, at the end of various stages or once a ticket is solved, it allows internal teams to find out what they did well, if a customer felt neutral about the service provided, or if there is room for improvement. In any data-driven company, SmileBack is a key tool to leverage for reporting and department KPIs.
Garland Alvey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use SmileBack's integration with ConnectWise to request feedback from service desk customers. As soon as a technician closes out a ticket that user is asked to review their experience. It's addressing any lack of completion or poor customer service issues. It allows us to establish a trend and establish organization-wide goals for customer satisfaction.
  • Intuitive user interface
  • Ease of integration
  • Rapid report generation
  • I'd like to have more customization options for the survey
  • I'd like to see more than three options.
  • Five smiley faces would be great.
  • For customer relationship management software like ConnectWise where you would like to gauge customer satisfaction with interaction.
  • Any help desk scenario where you want the customer to easily be able to rate performance.
October 10, 2018

Gamechanger Solution!

Ashley Wiedeman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We use SmileBack surveys through our ticketing system (ConnectWise Manage). Everytime our helpdesk closes a ticket, an e-mail is sent to the ticket contact and they can select from the 3 smiley faces and leave comments. We get notified if the client is unhappy. Also, this integrates with BrightGauge so that we can see the survey results along with other service metrics important to us. Not only does our helpdesk use this to gauge feedback but the whole company sees this on our displays and management loves it! Because of the integration of SmileBack into BrightGauge, we get even more visibility into our customers' feedback!
  • Integration into other business software
  • Ease of use
  • Quick setup
  • Set it and forget it
  • Lightening fast support!
  • I would really like to be able to expand to 5 options. I've had some clients I resell this to and they requested it. Would be nice as an option.
SmileBack is suited for any situation where you are wanting to gauge your client base and ask for feedback unbiased! Any customer service-oriented business could use a tool like this!
Daniel Nunns | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SmileBack is our company's primary customer feedback tool, we use this to provide KPI measurements and customer satisfaction results outside of our business relationship management. Our goal with SmileBack was to Identify customers that were unhappy and required a little more love, at the same time this data allows me to incentivise my staff.
  • Simple to Implement
  • Easy to administrate
  • Plugs into Bright-gauge, so I can have all my stats in the one location
  • Rather than a con, a suggestion or feature, I would like to see is more controls over how the system issues surveys.
SmileBack is a sufficient solution for gaining an insight as to how the customer perceives our business. It was not a surprise to me when we had a customer move to another MSP after a few months of poor feedback scores. We can also easily see which customers rate us the highest and would rate our business highly.
David Garwood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use the software to measure the satisfaction our clients have with our services. We have increased the level of feedback we receive immensely. By integrating with our ticketing system (ConnectWise) we are able to keep the record of the feedback with the ticket, along with any follow-up work or conversations.
  • The simplicity of the feedback mechanism increases the chance of our clients leaving it, which gives us more chance to improve the service we provide.
  • The integration with ConnectWise links it all together so we can see the full record, the feedback, and any actions taken after it was recieved.
  • Not a big fan of the most recent interface redesign
Great for MSPs looking for a way to find out what their clients think of them, and to use the feedback to improve the services provided.
Patrick Cutajar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
After 10 years using a question and answer surveying system with a response time of less than 1% we decided to move to SmileBack and the day after our implementation we started receiving around 20% feedback. Our organisation started reaping the benefits of surveying from day one!
  • Increases response on surveys instantly and constantly
  • Ease of Use for customers
  • Easy to understand dashboard and fully integrated
  • What improvements are planned need to be communicated more.
Due to the amazing response from clients, we recommend SmileBack - easy to use and easy to integrate.
Donald McMahon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SmileBack is used to get clients' feedback on the support tickets we have with them.
  • SmileBack has significantly increased the amount of feedback we recieive
  • SmileBack integrates into multiple tools we use
  • Smileback was very easy to roll out
  • Nitpicking here, but reporting could be a bit better.
We offer support for dozens of different companies and they put in tickets for that support. A SmileBack option is on every single ticket we close.
Matthew Greensmith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
SmileBack is used by our support team to collect and analyse satisfaction data. We originally implemented it to gain insight into how our support team was doing not just in raw ticket numbers and sales but in how satisfied our customers were.

This means we can address issues quickly as clients are typically quicker to use the review system than send an email, as I think it is a lot easier than trying to find the correct escalation path.
  • Review collection: Most of our clients, once aware of the system submit a fair number of responses to the surveys sent out
  • Analytics: We can clearly see using the inbuilt tools trends of clients that are unhappy / happy
  • Only issue would be the view of who actually worked on a ticket, but this is more an issue of internal process that something that the smileback app would necessarily solve.
MSPs like ourselves would benefit from the insight provided. Implementation was fairly straightforward.
Julee Carlson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SmileBack is being used to assess the effectiveness of our support departments interactions with our clients. It allows immediate feedback to come to my team for excellence in support and for clients to provide negative feedback in a way that can be addressed immediately.
  • SmileBack customer support and implementation are fantastic! They are extremely responsive and pleasant to work with.
  • Providing a simplified way for a client/customer to respond regarding the effectiveness and efficiency of our support or alert us of any issues.
  • The ease of accessing data/reports to compare client-by-client, time periods, and/or technicians within our company.
  • In the review area it is not possible to select a data range and save it - it must be selected each time. For example, I want to see 'this month' only when I initially open it - this must be chosen at each log in. Saved ranges by user would be awesome!
SmileBack is well suited for any industry or business that is looking to improve their customer support.
Gavin Stone | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use SmileBack attached to our ticketing system in order to track our client satisfaction. When a ticket is closed our clients are given the opportunity to rate the experience. The survey itself is pretty straight forward and I find people are more willing to answer a survey with only 3 options over a numerical rating system. We are able to quickly reach out to clients and address any concerns in the rare instances we receive a neutral or negative review so we can work on maintaining a strong positive connection to our clients. We are able to combine the ratings as well with our performance reviews and employee incentives.
  • Simple and straight forward survey questions
  • Integration with ConnectWise
  • Provides quick updates when responses are posted
  • Nothing I can think of
Anytime you are looking to track performance and client satisfaction
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