Unbounce is the best landing page tool for a reason
July 02, 2018

Unbounce is the best landing page tool for a reason

Joshua Long | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Consultants & Small Businesses - $99

Overall Satisfaction with Unbounce

We use Unbounce for campaign landing pages to drive prospects to from email. We use it across the entire organization. The reason we use it is for fast deployment by our graphic designer, saving us significant time by not having to rely on our IT director to code pages from scratch.

Plus, the design capabilities of it are much more comprehensive than anything our IT director can code. Having built-in analytics as well as integrating with Google Analytics makes it easy to see how pages are performing and run split tests to see what moves the needle or not.
  • The design options are seemingly endless! Especially with the mobile view and ability to turn off elements on it so the user experience is as tailored as possible.
  • Integrations are robust, making it easy to capture and pass leads to other systems, as well as track data.
  • It never goes down. The other landing page tools we've used over the years all seemed to have broad outages, but we've never had a problem with Unbounce.
  • The only hangup we've had was with a Pardot form integration as Unbounce doesn't display a configuration error if the fields are mapped wrong. It took a bit of trial and error to determine that the fields weren't labeled exactly the same in Pardot and in Unbounce.
  • It has simply allowed us to push more campaigns out the door. They haven't all been home-runs, but it has allowed us to iterate our offers faster and break down assumptions that we had.
  • The cost is a no-brainer since it is just a fraction of a percent of our marketing and sales budget.
ClickFunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running.

WordPress has a lot of great themes and page builders available, but they each require their own learning curve to figure out how to leverage. Unbounce is just that much faster and has that much more design options baked into it.
The best case for Unbounce is for speed of campaign creation and deployment. If you can't create custom landing pages quickly and push traffic to them, your feedback loops are slow and holding you back from optimizing conversion.

Another great case for Unbounce is to test new web-design elements to see how they perform before you do a website redesign. There's nothing worse than doing a wholesale website redesign only to have it convert worse than the site it replaced!

Evaluating Unbounce and Competitors

Yes - ClickFunnels. It was replaced simply due to Clickfunnel's outages that were frequent and unpredictable. We were pleased by how stable Unbounce has been over the past year (zero outages) and found the page builder to be just as fast to work with as ClickFunnels once we learned the ins-and-outs of it.
  • Product Usability
  • Vendor Reputation
We wouldn't change anything. We've been super pleased with the outcome.