Adobe Analytics vs. Webtrends Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Webtrends Analytics
Score 4.4 out of 10
N/A
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.N/A
Pricing
Adobe AnalyticsWebtrends Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsWebtrends Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsWebtrends Analytics
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
I have been both a power user and implementation engineer for Webtrends products, with varying degrees of success over the years. With the growing market for third-party analytics tools offering increasingly user-friendly interfaces and approaches to architecting …
Chose Adobe Analytics
Webtrends Analytics provides much the same service and toolset, but when I last used it (some years ago, admittedly) the management of variables and reports was a nightmare; the options were *too* flexible. By limiting the number of variables, and keeping a distinction between …
Chose Adobe Analytics
Adobe Analytics is a better option than Webtrends Analytics. It has introduced me to advanced kinds of analytic features and functions which helps me going effectively and faster.
Chose Adobe Analytics
Adobe Analytics is 100 times better than Webtrends Analytics, which was slow to load data and extremely basic. Adobe Analytics blows it out of the water. I was extremely frustrated with Webtrends 100% of the time I used it. Adobe Analytics can cause some issues here and there, …
Chose Adobe Analytics
I think one of the downsides for Adobe Analytics, when you compare to some of the other tools, is the support. It's not always the best. I think it has to do with the fact that there are so many people who use Adobe Analytics. They have so many clients, so many partners that …
Chose Adobe Analytics
I personally feel Adobe currently has the best offering, closely followed by Google Analytics.

Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it …
Chose Adobe Analytics
When it comes to reporting on a website, Adobe Analytics is by far the most superior tool in my opinion. It is also very good when you have several platforms like web, mweb and app. Then you can see the customer data across all platforms in one tool.

But if it's just an app you …
Chose Adobe Analytics
NetInsight/Coremetrics now IBM Analytics, Webtrends, Google Analytics Premium
Chose Adobe Analytics
Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, …
Chose Adobe Analytics
Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products
Chose Adobe Analytics
Adobe was installed before I arrived but we've kept it because of how customizable it is.
Chose Adobe Analytics
Compared to its competitors, Adobe Analytics provides a scalable analytics tool for those interested in a deeper dive into their most actionable data. Some of its competition makes it difficult for users to find what they are looking for, where in Adobe Analytics things are …
Chose Adobe Analytics
I believe that Adobe Analytics really stands alone at the top of the reporting and analytics industry. They have a desire to be the best and are continually working to provide a more enhanced and real-time data analytics world that a lot of other reporting tools are lagging.
Chose Adobe Analytics
Webtrends, Coremetrics, Google Analytics
Webtrends Analytics
Chose Webtrends Analytics
Using Omniture at my current place of employment and using Google Analytics as a backup at both, Webtrends is the clear superior product. I go back to how easy the UI is to navigate and how simple it is to get user level data that isn't duplicated or doesn't try to pigeon hold …
Chose Webtrends Analytics
Webtrends was selected because of the price for Google Analytics Premium ($110k per year) and Adobe Omniture Analytics (twice the price). Clearly, it needed the Visitor Data Mart to get additional capability that you would expect as part of a Web Analytics suite. In our case, …
Chose Webtrends Analytics
We have moved away from Webtrends.
Chose Webtrends Analytics
Omniture and Google Analytics - the client chose Webtrends over due to data privacy.

Chose Webtrends Analytics
I actually did not personally select Webtrends, but rather fell into an organization already using the tool. In general, the reasons for staying with Webtrends vs another tool involve the price point issue and the types of users and support needed. You may be able to get all …
Chose Webtrends Analytics
Webtrends is just an option, depending on client budget. It's a simple analytics tool that does the job but we always recommend Omniture whenever possible.
Chose Webtrends Analytics
Google Analytics
Omniture Site Catalyst
HitBox
Chose Webtrends Analytics
Google Analytics. We had a free trial to test out the system.
Top Pros
Top Cons
Features
Adobe AnalyticsWebtrends Analytics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.0
6 Ratings
15% above category average
Webtrends Analytics
-
Ratings
Lead Conversion Tracking9.46 Ratings00 Ratings
Bounce Rate Measurement8.66 Ratings00 Ratings
Device and Browser Reporting8.66 Ratings00 Ratings
Pageview Tracking9.26 Ratings00 Ratings
Event Tracking9.66 Ratings00 Ratings
Reporting in real-time8.86 Ratings00 Ratings
Referral Source Tracking8.86 Ratings00 Ratings
Customizable Dashboards9.46 Ratings00 Ratings
Best Alternatives
Adobe AnalyticsWebtrends Analytics
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.9 out of 10
Siteimprove
Siteimprove
Score 8.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsWebtrends Analytics
Likelihood to Recommend
8.4
(180 ratings)
7.1
(30 ratings)
Likelihood to Renew
10.0
(42 ratings)
5.4
(25 ratings)
Usability
6.7
(33 ratings)
5.4
(7 ratings)
Availability
8.3
(12 ratings)
9.0
(4 ratings)
Performance
7.9
(11 ratings)
8.2
(3 ratings)
Support Rating
3.8
(41 ratings)
8.8
(8 ratings)
In-Person Training
1.3
(5 ratings)
9.7
(3 ratings)
Online Training
7.0
(5 ratings)
9.0
(4 ratings)
Implementation Rating
8.1
(10 ratings)
9.9
(5 ratings)
Configurability
-
(0 ratings)
7.1
(2 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.9
(2 ratings)
-
(0 ratings)
Professional Services
7.8
(5 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Adobe AnalyticsWebtrends Analytics
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Webtrends
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Webtrends
  • Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
  • Great control over custom reports, custom dimensions and metrics
  • Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Webtrends
  • The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
  • It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
  • Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
  • It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
  • Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
Webtrends
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Webtrends
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Webtrends
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.
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Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Webtrends
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
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Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Webtrends
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Webtrends
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
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Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Webtrends
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
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Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Webtrends
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
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Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Webtrends
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Webtrends
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Webtrends
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Webtrends
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Webtrends
  • Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
  • Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
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ScreenShots

Webtrends Analytics Screenshots

Screenshot of 450+ out-of-box reports
Unlimited custom reports
Roll-up reports across domains
Out-of-box channel and market-specific reportsScreenshot of Unlimited dimensions
No processing time
Dynamic, on-the-fly segmentation
Create, save and share custom views, measures and segmentsScreenshot of Unlimited custom dashboards
Key metrics, trends, demographics, geo maps, word clouds and more
Drill-throughs to connected reports