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A solid addition to your martech stack
July 08, 2021

A solid addition to your martech stack

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We currently use 6sense for aggregate company level data in 2 ways:
  1. Whitespace enrichment on our existing contacts.
  2. Account "signal" data that indicates an account's buying journey with our product.
It is being used mainly by the sales for outbounding into key accounts and it is used by the marketing team to feed our MQL model and surface key engaged contacts to our BDR team.
  • Surfacing account buying signals.
  • Make it easy for sales/marketing to jump on engaged accounts.
  • None!
  • More trust between sales and marketing.
  • More efficiency in terms of where sales is spending their time.
Yes we have been able to match anonymous signals to accounts with 6sense. This has helped our sales team be more efficient with where they outbound and spend their time. It also helps marketing prioritize their campaigns and also gives us another KPI to measure marketing success (i.e. did any accounts from this campaign change 6sense buying stage).

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

I would recommend 6sense to almost all of my colleagues who work in helping other teams drive pipeline more efficiently. It effectively surfaces data to the team so that they are using their time on the accounts that are more likely to convert. While we use their enrichment functionality I would not recommend it as your sole enrichment vendor - this is a newer tool for 6sense and it is not as developed.