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Act-On proved to be a game changer for us
December 02, 2015

Act-On proved to be a game changer for us

Harold Klaassen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller

Overall Satisfaction with Act-On

Since we are an inbound marketing agency, we use Act-On across our small organization. We also help our customers implement it. We act as an external marketing department, we provide training and use of best practices. Act-On makes it easy to engage with leads and prospects 1-on-1. We have learned that by using tools like lead scoring, segmentation and drip campaigns, businesses keep growing on a structural basis.
  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
  • Act-On made it much simpler to engage with my prospects in a relevant way.
  • With Act-On we achieved sales boosts for our clients and ourselves ranging from 15 - 60%.
  • With Act-On and inbound best practices, we learn what works and what doesn't, we are much more effective.
Act-On does all that other vendors like HubSpot and Marketo promise. With Act-On it is much easier to get started and to be productive. Compared with HubSpot, Marketo and other important vendors, Act-On's pricing and support are big differentiators. Because Act-On wants to be a solution for the mid-market, it is designed for small marketing teams.
If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.

Act-On Feature Ratings

8.0
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.3
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
9.0
Event/webinar marketing
9
6.5
Social sharing and campaigns
6
Social profile integration
7
7.7
Dashboards
8
Standard reports
7
Custom reports
8
8.5
API
8
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

Act-On Support

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
We are developing an 'add-on service' to Act-On for the Netherlands. In order to make this work, we needed a feature that wasn't available in our package. So we needed technical and commercial support. Within hours a team was assembled to have a webex-call with us and discuss our needs. The follow-up was helpful, fast and creative.