Gets the job done
October 30, 2018
Gets the job done
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
I use ActiveCampaign to handle email marketing for my small online business. I use it to collect leads, warm them up with automation, and then sell products and services. I use it for both automated and broadcast emails for all communication with my list, with several automated series going simultaneously at any given time.
- Email automation
- Lead generation
- Communicating effectively with different parts of your list
- Lists vs. tags can be somewhat confusing -- I feel it could be all tags
- UX is a slow and sometimes confusing
- Snippets are difficult to use
- Saved countless hours vs manual email
- Sells for me
- Allows me to iterate on my best work
I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.