ActiveCampaign is leagues above Mailchimp
December 26, 2021

ActiveCampaign is leagues above Mailchimp

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We switched from Mailchimp to ActiveCampaign earlier this year as we were having all kinds of issues with Mailchimp and were looking for an email marketing solution that offered decent automation features. We use ActiveCampaign to communicate with our customers and to generate leads among our prospect base.
  • Very intuitive and user friendly.
  • Advanced automation features.
  • Deliverability rate is excellent.
  • The ability to edit plain text versions of HTML emails needs adding.
  • Button text tends to break onto two lines in some email clients.
  • Visibility of contacts within a filtered list before sending emails would be a useful addition.
  • Our email deliverability has improved considerably vs our previous email provider (Mailchimp).
We switched from Mailchimp to ActiveCampaign this year as we were having all kinds of issues with Mailchimp and were looking for an email marketing solution that offered decent automation features. ActiveCampaign is leagues above Mailchimp in terms of user experience, features, customer support and integrations, I would recommend ActiveCampaign over other solutions on the market.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

We used ActiveCampaign to automate communications for a webinar to encourage sign-ups and to follow up after the event. I can’t think of any scenarios where ActiveCampaign wouldn’t be a useful tool.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
9
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated