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The ultimate tool to increase efficiency and personalization in your marketing strategy
Updated April 27, 2023

The ultimate tool to increase efficiency and personalization in your marketing strategy

David Tavío | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to send marketing campaigns and communications to my clients. Also for the search for new clients through databases that I store in this tool. It helps me create flows based on the moment and temperature of the lead. I also use it to embed their forms on my landing pages to start new flows, tag potential customers, or anything else I can think of.
  • Condition-Based Flows
  • E-mail marketing
  • Contact classification and labeling
  • The campaign and flow reports are somewhat simple
  • Some options in the email marketing campaign editor
  • A little more customization when creating forms
  • Improved efficiency, I have reduced time and effort. I have been able to focus on other important tasks and increase productivity.
  • I have increased the conversion rate and loyalty of my customers. Thanks to submissions based on behavior and preferences
ActiveCampaign focuses much more on automation and email marketing. It also has highly advanced customization in both marketing campaigns and contacts, allowing them to tag and send content based on the interaction that the contact has had. ActiveCampaign offers custom email, segmentation, and automation options to fit the needs of my business and the needs of my clients.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

To
send marketing campaigns and communications to clients. Create
flows based on the moment and temperature of the lead. To embed
their forms on my landing pages to start new flows, tag potential customers... A very powerful marketing tool for companies with a large flow of contacts or customers. It integrates well with any of the current platforms: WordPress, woocommerce, etc.

ActiveCampaign Feature Ratings

7.2
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
7
Mobile optimization
8
Email deliverability reporting
5
List management
8
Triggered drip sequences
6
7.5
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
9
7.5
Calendaring
7
Event/webinar marketing
8
7.0
Social sharing and campaigns
7
Social profile integration
7
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.3
API
9
Role-based workflow & approvals
7
Customizability
8
Third-party software integrations
9

Using ActiveCampaign

2 - Digital marketing specialists. We are people responsible for designing and executing online marketing campaigns using We have experience in email marketing, marketing automation, audience segmentation and data analysis. Also Web Developer responsible for customizing and creating custom integrations in ActiveCampaign.
  • Design and delivery of online marketing campaigns
  • Integration of forms in landing pages and sales funnels
  • Lead automation to find the best time to sell
  • Creating a sales flow through automations
  • Using it from CRM to store and manage leads
  • To create web pages or sales funnels
  • Download content via form submission or registration
I have been using ActiveCampaign for my business for over two years and it has been one of the best decisions I have ever made. The platform is very easy to use and has allowed me to automate and optimize my marketing effectively. I have seen a significant increase in lead generation and customer retention thanks to the custom campaigns I've created in ActiveCampaign, plus the tech support is exceptional and they're always willing to help with any questions or issues you may have.

Evaluating ActiveCampaign and Competitors

Yes - It has replaced clickfunnels tool as it didn't meet my needs and is quite limited. It has also avoided hiring other services to create and design marketing campaigns
  • Integration with Other Systems
  • Ease of Use
The decision was made thanks to everything that ActiveCampaign allows to do, mainly the flows and automations and all the possibilities it offers in terms of conditions and design of these flows. In addition, it integrates with most Internet tools in a simple way. The price is not all bad for everything it offers
I wouldn't change it, Activecampaign meets everything I need in my company and is constantly evolving. In addition, the technical support is great and quite fast.

ActiveCampaign Support

ProsCons
Quick Resolution
Knowledgeable team
Kept well informed
Immediate help available
Support cares about my success
Poor followup
Problems left unsolved
Need to explain problems multiple times
Slow Initial Response
The support that Activecampaign brings is already enough for me and quite fast
Yes - Maybe it wasn't a bug and it was something I was doing wrong, but they solved it very quickly and with a simple explanation so I could understand it.
They were quite fast and solvable for my problem. They also have no problem answering questions that arise during the course of solving the problem.

Using ActiveCampaign

ProsCons
Like to use
Easy to use
Well integrated
Quick to learn
Feel confident using
Unnecessarily complex
Requires technical support
Inconsistent
Cumbersome
Lots to learn
  • Marketing Campaign Builder
  • Automation Flow Builder
  • The reports are somewhat scarce and sometimes they do not load well or are difficult / scarce
  • The forms could have more customization options to avoid having to enter css code
It is quite easy to use for people with little knowledge. It's a pretty intuitive interface and if I don't understand something, I get pretty quick support.