Overall Satisfaction with Adobe Analytics
As an analytics agency, we practice Adobe Analytics and provide support to our clients for both implementation and reporting purposes. I am a member of the marketing analytics support division of our organization that works extensively with Adobe Analytics. Adobe Analytics helps to measure acquisition, behavior and conversion of digital traffic on websites, mobile sites and apps. It also helps to understand digital customer journeys in detail.
- Analytics Workspace is a very handy self service tool for analyzing and generating insights from clickstream data
- The anomaly detection feature helps understand abnormal web traffic activity
- Helps to get a great view of the customer journeys
- Good array of visualization options but can have more customization for some common use cases
- The log in process takes too much time sometimes and has scope for improvement
- The behavior flow report needs to be in a more readable format and should have some more options to customize
- Speed to Insights
- Highly responsive reporting interface
- Ability to make better decisions
The reporting interface is much simpler and intuitive in Adobe Analytics compared to Google Analytics. Much better anomaly detection capabilities and speed to insights. Easy to drill down by dimensions and customize reports. There are limitations in Google Analytics for the number of breakdowns and it becomes a blocker for effective analysis sometimes.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes