Understand your User Behavious by using Adobe
August 09, 2023
Understand your User Behavious by using Adobe
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Ours in an e-commerce business and therefore we always need tracking of what users are doing while they are using our platform either Desktop, Mobile Site or any of the Apps. Adobe Analytics helps us understand what channels and device are user using and what route are they taking to convert. It helps check the funnels and drop offs at each stage
- Helps understand the Marketing Source and Device for Traffic, Orders and Revenue
- Helps us understand how users are exiting at each stage of the journey
- Informs about the Tech aspects as in Browser, Operating system, Mobile device being used
- Implementation of Adobe Analytics is not that simple and hence need support of the experts
- Latest release on the Geographies has started impacting the data
- Adobe doesn't track the APPs on url basis
- Fallouts - check where users are dropping of
- Adobe Add to track clicks at each CTA
- Reports and Dashboards
- The daily tracking of journey helps us understand where users dropping of thus we redesign our product accordingly
- The impact of tech releases and their negative impact if any on the metrics can be tracked
More or less all tools are the same however Adobe seems to be bigger brand and being used by business where analytics is being used very seriously
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes