Great potential but time consuming
November 08, 2021
Great potential but time consuming
Score 5 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
We use Adobe Marketo Engage to segment email communications and optimize engagement with emails. It is used by marketing to support sales, product, HR, and other teams. We also use Adobe Marketo Engage to maintain our marketing database and monitor key accounts and prospects' engagement with our web content. Adobe Marketo Engage allows us to use advancing segmentation for better targeting.
- Advanced list segmentation
- Web forms
- Reporting at a global or campaign level
- More flexibility to customize reports
- Design Center is redundant since creatives can be edited in Marketing Activities
- More out of the box reporting
- Product Launches
- Prospecting / New Business
For product launches, we send emails to create awareness and drive interest in new products. For prospecting, we use Adobe Marketo Engage to engage leads, warm up the leads and push them to a web form for sales. Adobe Marketo Engage's analytics are helpful in optimizing our campaigns across the web and email touchpoints.
Our IT team selected Adobe Marketo Engage so that we would be using Adobe across our tech stack. Pardot and Mailchimp both have more out-of-the-box functionality, and you can do more with less personnel time. Adobe Marketo Engage nearly takes a full-time employee to manage, report, maintain lists, create programs, etc.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
No
Are you happy with Adobe Marketo Engage's feature set?
No
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
No