Agorapulse = Our Agency's Saving Grace
Updated April 01, 2021
Agorapulse = Our Agency's Saving Grace
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Agorapulse
We use AgoraPulse (AP) as a central tool at our digital marketing agency. It is the main platform that we work on daily. It assists us in keeping clients social profiles organized, from calendaring to community management. The main reason we switched to AP was for the community management aspect. They have an inbox that pulls all messages and comments right into AP so I don't have to log into 15 different social accounts individually on my computer. They also have a "listening" feature that tracks when people tag or mention that profile, and it also tracks hashtags that you tell it to. This has been very useful in keeping an eye on clients reputation. The calendaring aspect is vital to what we do, since we have to have them approved by the individual clients, and AP allows us to do this.
- Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
- Calendaring tool - ability to approve, send for approval, etc.
- Listening tool - ability to track mentions, tags, hashtags, etc.
- Reporting - they have really excellent reports that I pull on a weekly basis for clients.
- Tracks comments on ads you are running as well.
- Did I mention customer service?
- Publish multiple photos to Instagram in one post - this is in development, but we don't have it yet.
- There are some irritating things that are not because of AP but because the social platforms will not allow them (e.g., we cannot respond to IG comments through the platform, which you can do for FB comments, because IG will not allow 3rd parties to do this anymore.)
- Sometimes it is hard to connect social platforms.
- No "draft" feature on the calendaring tool (you can create a post and assign it to yourself...this is the workaround, but a draft feature would be more user-friendly).
2 - We are partners in the business, and share everything between us. We also have clients on the platform for approval purposes (including those people we have 5 people on the platform).
- Because of the time it saves us, this has had an overall positive impact on our agencies ROI.
- Because we are able to keep on top of our clients social, it has also improved their ROI.
- Definitely worth the monthly investment.
We loved HeyOrca, however, they did not have any kind of community management tools. I spoke with their developer at a conference and found that this is not something they have planned to integrate, so we likely will not go back to them. We liked that they had a draft feature in their calendaring and that the people who just approved content (clients) did not have to have an account with HeyOrca, they could approve everything through a link in an email.
Agorapulse Feature Ratings
Using Agorapulse
We use their customer service if we ever have a technical issue with Agorapulse and this has always been sufficient.
Evaluating Agorapulse and Competitors
Yes - HeyOrca - Mainly because there were so many additional features on AgoraPulse. We loved that they had community management tools, which is something HeyOrca did not offer. We also wanted to have the reporting features, and the ability to manage multiple clients all in one interface. We switched over a year ago now, so I am not sure what features the other product may have added - at the time this is why we switched.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
This would by far be the product features. While there are many features, they are all useful. Some products have tons of "fluff" features - things that are there, but you may never use. I feel like we use all of the features of AgoraPulse because they are useful. There is no "fluff" about them.
I frankly did not realize that there were more than one product that did everything we needed to do - since signing up for Agorapulse I have seen other services that are similar. However, because we have had such an amazing experience with Agorapulse, we will likely never switch. On top of having such great features, they have killer customer service. I can honestly say I have never found better customer service. We were careful about our selection, going through the walk through and using the free trial (both of which I HIGHLY recommend, so you can see if it is a good fit for you), so I feel comfortable that we made a good choice. If I were to change anything, it would be to look into at least one other service just for comparison.
Agorapulse Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Pretty well - the hashtag tracking tool was not working very well, and they manually backlogged the posts it had missed and reported the bug to their team. I have not check back yet to see if it has been fixed.
Literally every time I have asked for help. This morning, in fact, I was getting a 505 Error, and contacted them via FB for support. They were just as fast and helpful on FB as they are within the platform. He ran a test and the website was up and running immediately. Always have killer support for this platform!
Using Agorapulse
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Convenient Feel confident using Familiar | None |
- Scheduling on the calendar
- Reading and responding to comment, DMs, and mentions
- Internal reports (not sent to clients, just used for our own review and planning)
- Having clients approve content (they have to have an account with Agorapulse - however, I will say this is a feature they are working on expanding and changing)
- Reports that are sent to clients (again, a feature they are aware of and working to develop)
- I do wish that there was a search feature for published posts - if you want to find an old post you just have to scroll through and let it load and look
Yes - Decent - I don't know that any other service like Agorapulse offer a mobile app, so I have nothing to compare it to. I use it occasionally, and have never had an issue with it. Because Instagram has weird rules and whatnot, you have to publish carousels (multiple photos or videos) natively. However, Agorapulse has made this process simpler. You schedule the post like normal. When its time to publish you get a notification from the app (but be careful on this one - if you are not signed into the app you don't get the notification) and it walks you through posting it simply (copy's the text automatically, downloads all the photos, you just have to get on IG and post it). So overall the app is decent, but there is always room for improvement. I work mainly on my laptop anyways, so this is not really a game changer for me.