How I use Chartbeat all day every day

Chartbeat is used across the whole organization to monitor the performance of all content across individual sites, groups of sites, individual authors, teams; different referrers like social media, search engines, direct to site, apps, email, etc. It's also used to monitor homepage performance showing how users interact with and around the site.

We can see how long readers spend with our content, work out what is an average, and from that, work out what is a high level of engagement, and from that, set some benchmarks for what we deem to be high impact content. Seeing how many people are on our site at any one time allows us to understand the behavior of our audience and time content appropriately.

Headline testing is a really interesting and valuable feature which has enabled us to make an educated decision about headlines, rather than basing how we write them on performances of previous headlines or instinct for what would work. Recirculation metrics are useful to determine whether the site is underperforming and whether content can be improved to retain readers on the site.

Concurrents metrics obviously have a huge impact on the type of content we produce as it tells us what our audience likes to read. Device type gives us insight into homepage management on different devices; reader loyalty has helped us make informed decisions about the kind of content we should produce to attract new readers and what we should continue producing to retain our returning readers.