is good for product marketing
June 19, 2020 is good for product marketing

Danielle Bechtel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with

  • New Hire Onboarding
  • Market Intelligence (Competition, Product, Messaging)
  • Voice of Customer & Disseminating Success Stories
  • Call listening is impeccable--gets even weird Cloud Computing words correct.
  • Creating playlists is super easy.
  • Downloading and extracting the success stories is amazingly easy.
  • It logs calls that are 0:00 seconds, so it can be messy to search data.
  • It requires thoughtful setup to be highly effective.
  • Improved product development prioritization
  • Improved new hire onboarding
  • Quantified verbal product requests
It is completely integrated into the tech stack. It's the best SaSS product I've used in a long, long time because it already has all the features you need to be highly successful. Most products are missing one or two, but Chorus has it all. Also, this may be small but it sends me email alerts based on things I'm following which are SUPER helpful because I don't have to go searching.
Product prioritization. We know specific features our customers are looking for, but we use Chorus to quantify how often the feature is brought up in conversations, and across what customer sets. It's completely taken our process from subjective to quantifiable.
I've only interacted with the training resources to learn how to use the product and they were very intuitive. The product gives you a quick walkthrough when you join which was all I really needed to get going.
I used as a Product Marketing Manager to better understand common questions, and how our sales reps were messaging products. This allowed me to send the snippets directly to our Product team, rather than them having to take my word that customers want it. I also used it to share customer stories and reactions. We also used it in rep training, because some of the more junior sales folks would have long monologues.