In-Depth Platform That Pays Off
November 09, 2017
In-Depth Platform That Pays Off
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is being used by our content marketing team. Additionally, the content marketing team does keyword research on behalf of the product development team. We rely on organic traffic through our content site to drive visitors to our e-commerce site.
- Audience Intent Explorer really helps us to outrank competing content and find additional topics to pay attention to.
- Keyword Visibility helps us report on weekly SEO wins and losses
- Conductor had amazing dedicated account specialists that help us think about content or our site in ways we haven't before.
- Conductor is a massive platform so it's hard to fully utilize the data without a full SEO team.
- Exporting reports and making it easily digestible for non-SEO employees can be difficult.
- Positive impact: we are able to drive more traffic after discovering new keywords and opportunities on Conductor.
- Negative: it is a very time-consuming tool to use. It is also expensive
The quantity of Conductor's data is almost overwhelming at times (we have a small team). The quality is always insightful and most things are actionable.
Our SEO and content team is just one team, but we do in-depth keyword research before producing any content. We've also been able to identify buyer personas and associate content with these personas and their specific buyer's journey. This helps us frame all of our content as well.
Conductor is able to offer unparalleled insights on top of raw data.