A great Sales and Marketing alignment tool
August 14, 2019

A great Sales and Marketing alignment tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with EverString

EverString has been helpful in allowing us to see buying signals from companies. It's helped us bring in more leads that transition to opportunities than the products we were using prior to our switch. It has helped us narrow down our prospect pool and focus on those who are currently and actively looking for a product like ours. Our SDRs are able to dedicate their time to call leads who are responsive and interested rather than taking a shot in the dark. It's truly helped our cold calling numbers by allowing us to focus on people who have shown to have a need.
  • Align sales and marketing strategies
  • Ability to target customers allowing for lead enrichment
  • Shows buying signs from all markets
  • Easy integration with SalesForce
  • Straight forward and easy to navigate
  • Contact information isn't always correct.
Our SDR team uses Everstring on their own daily. There was little to no training required. Just a quick walkthrough of the product. The UI is very easy to understand and navigate.
We haven't been using it long, but so far it's proven it's worth. We've been much more successful in identifying accounts that are in the market for our product. We're very satisfied with our decision to go with EverString.
This has been key to our organization. The data enrichment capabilities have been the most helpful in identifying the best companies to target. I like that it does not focus on one market, but it gives you a wide range of companies. It identifies buying signals for you.
There have been some instances in which I've had to use LinkedIn or another product to find up to date contact information, but that has happened with almost every product we used/tried/use currently.
Everstring has absolutely helped our Sales team be more productive and improve sakes velocity and efficiency. We went from months of unsuccessful outbound dialing using another product to months of extremely successful connections since we started using the product. We aren't wasting as much time reaching out to organizations that have no interest in the product and can really focus a good chunk of our time on organizations with current intent.
EverString has had a huge impact on our sales and marketing funnel. Our number of quality leads shot up, as did our opportunities and deals. Marketing has been able to align their strategy to match what the customer is looking for from LinkedIn content to blog posts on searched topics and advertisements.
We still use Zoom in situations in which the contact information is not up to date in EverString, but they do not offer the same insights that EverString does so I wouldn't necessarily say they're comparable. The information that EverString provides us is much more in-depth, up to date and correct. We trialed a few different products alongside EverString and it was the clear winner.
EverString is well-suited for companies who are trying to target their outbound efforts toward intent. It seamlessly integrates with SalesForce, streamlining our sales process and provides us with contact information in addition to relatable content consumed. Great to build up your contact database and have target accounts. You're provided with an overall buying score based on the prospect's searches, web visits, etc, and they provide you with the details as to why their score is what it is. Lastly, it helps you align your sales and marketing strategy. Being able to see what resonates with those searching within your market is very valuable.