Overall Satisfaction with Google Tag Manager
Google Tag Manager is being used to track website behavior and simplify the deployment process for website javascript, event tracking, and essential third-party integrations. It solves the business problem of needing engineers to assist in website development, marketing analytics, and other business side projects necessary to understanding how our customers, leads, and visitors interact with our various web-based applications and websites.
- Super easy implementation
- Great guides and documentation available
- Awesome tool that helps marketers acquire more technical skills
- Potentially dangerous tool to give access to non-technical marketers
- Educational resources could be more specifics
- WordPress implementation could be easier
- Decreased time to finish and deploy projets
- Increased independence and flexibility of marketing team
- It grows as we grow so it's very valuable
I have not used or evaluated other products for this type of tracking.