Power in Simplicity, Ease of Use
August 09, 2021

Power in Simplicity, Ease of Use

Mitch Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

Groove is being used by our entire sales organization: Account Executives, Sales Managers, and Sales Leadership.

Groove addresses several business problems: organization and efficiency within call management/client outreach, sync with our CRM and analytics capture, pipeline coaching, and giving reps structure while allowing for creativity.
  • Offers exceptional value for the cost. Groove has built their platform with the customer in mind and they do not create features to drive up the cost as many of their competitors do in this space.
  • Aligns with your Salesforce investment, syncing seamlessly with CRM and encouraging adoption in both platforms.
  • Customer Service and Support. The Groove team is always on top of our requests and is an extension of our internal support team. They helped us navigate implementation and training and continue to be strategic partners for our organization.
  • Engagement statistics (opens, clicks, replies) are not perfect. I don't think any platforms are, more of the nature of the beast with changing client-side security
  • Would like to see Outlook functionality continue to catch up with Gmail functionality. Seems to be on the right track.
  • Ability to filter analytics by accounts and target groups - right now Analytics is a bit more generic (across the reps full body of work). We like to filter and drill in.
  • Omnibar/Sidebar that follows you to Outlook, Salesforce, or in the Groove App.
  • Ease of use and creative range using Grooves cadences (called "Flows").
  • Template creation, sharing, and metric tracking.
  • Analytics: calls, emails, template, cadence performance to measure the effectiveness of the outreach.
  • Still early in our adoption so don't have as many hard metrics here, but adoption is very high with all levels of sellers. 75% of our tasks are being logged through Groove vs. 50% in our previous tool.
  • Reps are saving hours per week in using templates, Flows, and Salesforce logging shortcuts.
  • We had one of our highest growth quarters upon rolling out Groove. Many factors at play but Groove was certainly an accelerant.
The power of this tool is in its simplicity. It's very easy to use and has all the features you want with nothing you don't need/use. With the pace that Groove is improving/upgrading this tool, some of the new features still have kinks being worked out, particularly with Outlook integration - without a few of the expected feature hiccups, I would have given them a 10 in this category.
Since we are new to the tool, I would say around 2 hours. Most of that is coming from Flow and Template usage, as well as ease of logging back to Salesforce. I think this will continue to grow as we get more of the field using deeper features like meeting scheduler and opportunity management through the Omnibar.
We evaluated SalesLoft, Outreach, High-Velocity Sales (Salesforce), Engage (ZoomInfo's product), and Salesvue. Groove came out on top for the value we feel we received for the price, having all the features we needed without paying for extras we did not, and the ease of use which made us confident this was a product we could roll out and see high adoption with users.

Do you think Groove, a Clari company delivers good value for the price?


Are you happy with Groove, a Clari company's feature set?


Did Groove, a Clari company live up to sales and marketing promises?


Did implementation of Groove, a Clari company go as expected?


Would you buy Groove, a Clari company again?


Our organization has historically struggled with change management. Ease of use and gaining high engagement/adoption early from our users was important to us. Groove delivered on that front. The large majority of reps pick it up quickly because it's not chalked full of non-essential features and it's laid out very well.

Would also recommend this tool for any organization that has reps managing a full sales life cycle. Our reps use this tool from initial outreach (BDR type of work), and throughout the sales process through account and opportunity management. Many of the other tools out there are really geared for BDRs and you'll see that when you see the features/investments in their making in the platform. Groove is making investments in the full sales life cycle which was appealing to us.