Item: Heap
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Product level analytics: How are people coming to site, how long does it take for them to go through the customer journey, what parts of the journey is there the most drop off, how do different products compare
General analytics: What does channel level performance look like, how does it differ if at all from the company's main source of truth and other analytics platforms

Pros and Cons

Automated data collection
Product analytics
Pre-set reports

Pre-set report custimization
Custom reporting
UI configuration

Mix panel did not have automated event tracking so a developer would need to manually add every single event which was not functional. Outside of that, many core features were the same although mix panel did allow for custom reporting and querying. Mix panel felt much more product and engineering focused while heap is better suited for all teams

Key Insights

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

Other Software Used

Looker, Google Analytics, Salesforce Commerce Cloud

Likelihood to Recommend

Works well to collect product data in an automated fashion so devs do not need to code every event that you want to track
Assuming tracking is set up properly, funnel reporting has been straight forward and ease to create
Generally, off the shelf reporting can you get you around 70% the way to what you need
For custom queries or customization of re-build reports and dashboards, there is no functionality so for more complex scenarios, there may be a lack of options

Company Wide Product Analytics

Software Version

Overall Satisfaction with Heap