power of AI/ML meets with Best UI/UX to deliver optimal ROI
December 03, 2022

power of AI/ML meets with Best UI/UX to deliver optimal ROI

Zeel Pandya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Heap

we're having company portfolio site that we recently redesigned. to ensure optimal ROI, we went to the market and stumbled upon this magnificent gem of a tool.
even non-technical staff at our office seems to work with Heap just fine. it is heavily dependent on visual aspect like UI/UX. by no means, I'm implying that their backend logic is not sound. its advance and uses latest AI and ML practices to derive its results. they manage a perfect balance and gives best of both worlds.
some of the useful features that we heavily used were, session replay. we pin-pointed customers from certain industry and analyzed their behavior. for example one of our well established customer already had their applications running in cloud, they specifically navigated to the DR (disaster recover) part on the page. after collecting this insight, we approached them and it was a hit. we're now serving them DR solutions.
  • session replays
  • shows visual indicators of where users have clicked
  • effort analysis to detect UX improvements
  • pricing would be a likely aspect
  • speed seems to suffer a bit but at this massive scale, its not much to complain
  • customer service response was a bit sluggish
all of them may have their own strong suits but Heap is backed by best in class ML and AI algorithms. not only that all this powerful and robust backends are well handles also from the frontend. no matter how good your software is, if it is somewhat hard to navigate or to get used to, peoples will simply choose not to use it move toward alternatives. Heap appear as the perfect balance that can be said, best of both worlds.

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

Yes

Did implementation of Heap go as expected?

Yes

Would you buy Heap again?

Yes

least likely usage for this is to analyze a low traffic site. we particularly have fair amount of traffic so the matrix in end result are somewhat useful. if you're likely new company and have nominal traffic, you might work on your SEO first then leap forward for something like Heap.
it is optimal when used with nominal amount of traffic and have fair amount of analysts who can manage and utilize all this insights.