Hootsuite - Mission critical tool for social channel management
June 22, 2022

Hootsuite - Mission critical tool for social channel management

Chuck Bowen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite is invaluable to our weekly social media strategy. We leverage it to easily post to all our marketing streams (Instagram, Facebook, Twitter). We've found it to meet all our needs (ease of use, efficiency, ease of collaboration) and is very affordable.
  • Ease of use (drafting, scheduling, posting)
  • Easy to collaborate (one person drafts and another edits/approves)
  • Ease to post across all our social media streams (IG, Facebook, etc) at once
  • Though current analytics are good, would like to see them a bit more expansive.
  • We leverage Hootsuite weekly as one of our core tools to manage our social media strategy. It allows us to save considerable time and team effort while making collaboration very easy.
Very good chat support.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

As a medium-sized business, we've found Hootsuite to be well-suited to us on practically all fronts (functionality, ease of use, effectiveness, cost).

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
8
Audience targeting
8
Content optimization
8
Workflow management
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
8
Lead generation
Not Rated
Content marketing
7
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
Not Rated
Role-based user permissions & privileges
8
Mobile access
8