Item: Hootsuite
Rating: 5
Author: Ivan Briceño

Use Cases and Deployment Scope

In my opinion, Hootsuite is no longer the best platform for social media management. We use it more in the agency for its platform of case studies, metrics, and behavioral studies by industry. Previously we used it as the main social media tool, but we have replaced it with others.

Pros and Cons

Behavior studies by industry
Case studies
Social media marketing metrics

Integration with other tools and social media
Landing page generation for Instagram profiles
Extension for google chrome
Audience behavior research (social listening)

Return on Investment

Role management only
Industry behavior studies

Alternatives Considered

We use SocialGest but they do not allow us to give our opinion.

Support Rating

Hootsuite's customer service is really good. The times we use it really don't keep you waiting. They are interested in getting to the end of their query.

Key Insights

Do you think Hootsuite delivers good value for the price?

Are you happy with Hootsuite's feature set?

Did Hootsuite live up to sales and marketing promises?

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Likelihood to Recommend

It does not seem to have good integration with social networks and when it does, it falls behind other tools It does not generate landing pages for Instagram profiles Its extension for google chrome does not work like others It does not provide audience behavior research (social listening).

Hootsuite Has Lagged Behind in Social Media Changes and Integrations

Software Version

Overall Satisfaction with Hootsuite