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Hootsuite Pro is alright.
Updated February 03, 2022

Hootsuite Pro is alright.

Chris Cartwright | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite Pro was used to publish, monitor and respond to customers on Twitter, Facebook and Linkedin.
  • Publishing
  • Monitoring
  • Reporting
  • Analytics outside of Hootsuite (ie. SiteCatalyst)
  • Easier tools for reporting
  • Easy to escalate issues to users outside of Hootsuite via email.
  • Improvements in customer care efforts
Much more finished product than Adobe Social. The reporting tools are far better than Adobe, and they are much better at improving their product and adapting to changes with the big social networks.
Pro customers have a dedicated team to assist them, including in depth on demand training.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Easy to use for publishing to multiple social platforms. Powerful reporting tools and ability to export data in different formats (pdf, Excel etc.). Customer care tools are improving and is suitable for small teams that don’t necessarily work as part of a customer service/call center environment.

Hootsuite Feature Ratings

6.8
Boolean keyword searches
8
Filtering out noise/spam
6
Sentiment analysis
5
Broad channel coverage
8
7.0
Content planning and scheduling
8
Audience targeting
6
Content optimization
8
Workflow management
6
5.5
Automated routing and prioritization
6
Customer interaction histories
5
Bulk actions
Not Rated
4.0
Lead generation
Not Rated
Content marketing
2
Paid media management
5
Campaigns and promotions
5
5.9
Twitter
8
Facebook
6
LinkedIn
8
Google+
8
Instagram
5
Pinterest
3
YouTube
3
6.0
Campaign success analytics
5
Real-time tracking
7
Competitor analysis
6
7.0
Role-based user permissions & privileges
7
Mobile access
7

Hootsuite Customer Engagement and Support

Hootsuite allows us to monitor accords multiple accounts, and in the case of Twitter beyond just what our followers or those tagging us are saying. It provides a holistic view in one place
Our support team are easily accessible, we have set up multiple training sessions. Our biggest issue is we sometimes don’t hear about changes or improvements until after they are live

Using Hootsuite

8 - Social Media, Media relations, social customer support
2 - The main support required is granting and removing access to users, maintaining connections to social profiles, and creating tags and rules for reporting
  • Social media reporting
  • Social media monitoring
  • Social media customer support
  • Publishing to Instagram
  • Reports based on monitoring
  • Automated tagging
  • Monitoring TikTok
  • Traditional media monitoring
  • Integration with other in house reporting tools like tableau or sales force
While no platform is perfect, we are finding some areas where improvements that we have requested/inquired about for quite a while have yet to be integrated.

Evaluating Hootsuite and Competitors

Yes - Adobe Social was the previous platform. It was replaced when decommissioned.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
Hootsuite was the most affordable option to meet our needs
More product demos on reporting options would help, as creating reports can at time be tedious and involves some trial and error/guesswork

Hootsuite Support

ProsCons
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Poor followup
Our package includes support as we need to ensure everything is running smoothly and questions are answered promptly
Yes - Yes, the bugs reported are typically result from changes social networks make and not the fault of Hootsuite
We haven’t had a use case that required exceptional levels of support

Using Hootsuite

ProsCons
Like to use
Technical support not required
Feel confident using
Familiar
Not well integrated
Inconsistent
Cumbersome
  • Setting up listening streams
  • Creating Insights reporting (listening reports)
  • Posting to social networks
  • Building reports, both on owned Content and for listening reports
  • Monitoring comments on dark posted content on Facebook
  • Reporting on paid content
Yes, but I don't use it