HootSuite Pro - Not Pretty, But It Gets The Job Done
December 19, 2017

HootSuite Pro - Not Pretty, But It Gets The Job Done

Rachel Moenning | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

We use Hootsuite Pro in order to monitor and manage multiple clients' social media accounts. I am the main user, although everyone has access to the account.

We are primarily a content creation company, specializing in film and video production, but we offer social media management as an upsell to many of our clients, which they usually are very interested in. Trying to juggle many social profiles is difficult, and monitoring them all is nearly impossible. HootSuite pro allows you to have one look across all platforms and profiles, and saves a ton of time.
  • Excellent social monitoring tool. You can follow hashtags, mentions, and more, and have a "bird's eye view" of it all on one page.
  • Great calendar feature where you can see all your posts laid out on a calendar, rather than just a list or weekly view. This helps with more in-depth campaigns.
  • The mobile app is great to use if you manage Instagram accounts, as it sends notifications and reminders to post at the scheduled times.
  • The layout of HootSuite (both mobile and desktop) leaves much to be desired. It is not pretty, and it doesn't make a lot of visual sense to me.
  • I wish there was an option to post to Instagram automatically, although I know this is really a problem with Instagram, and not with HootSuite.
2 - It is mainly me and one other person that use HootSuite - I spend all of my working hours on HootSuite, while the other person in the company is my supervisor and only goes on for administrative reasons.
Because I am the social media manager for the entire company, I do all planning, writing, scheduling, interacting, and more. If we were a bigger company, we would have some people designing, some people writing, and some people scheduling, and I would delegate each task.
  • It saves us SO much time using HootSuite to manage and plan, rather than logging in and out of different accounts three hundred times a day. Because I am an hourly worker, this saves the company so much money.
  • We are able to ensure quality posts go out on a strategic schedule, meaning we are able to offer our clients excellence in our work.
HootSuite Pro was the best decision for my company because it is widely used in the social media management world, and we also received a year plan for a discounted price. However, we seriously considered using Buffer and Sprout Social - it simply comes down to user preference and how each individual likes to use it.
HootSuite pro is great for social scheduling and monitoring! You can interact via HootSuite, but personally I think it is more appropriate to just organically go on the social platform and interact that way.
It is also better to go on your page every once in a while outside of HootSuite and check on everything - how pictures are displaying, how hashtags are displaying, and if tagged pages are linking to the correct destinations. Sometimes HootSuite can be buggy - not often, but it is worth keeping an eye on!

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
9
Content optimization
8
Not Rated
Bulk actions
Not Rated
Content marketing
7
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Google+
Not Rated
Instagram
7
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
9
Competitor analysis
Not Rated
Role-based user permissions & privileges
9
Mobile access
10