Item: HubSpot Marketing Hub
Rating: 10
Author: Sarah Brizendine

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

We currently use HubSpot for all of our internal marketing activities. Additionally, we are an Inbound agency and HubSpot VAR, so we use it for all of our inbound clients. We use it for everything from spinning up offers to email newsletters and social publishing.

Pros and Cons

Pros

The HubSpot support team is beyond valuable. They always work hard to get your questions answered ASAP. It's a great tool to always have someone available to answer those strange HubSpot questions that might come up throughout the day.
The HubSpot landing page tool makes creating new pages so simple for companies who may not have a developer on staff. It's great to be able to have control over getting a new offer spun up on a site.
The ease of use of the software. I've used other marketing automation systems that don't have a good user interface or where it's difficult to analyze data. HubSpot can be learned in a matter of hours if someone is committed.
The certifications are a great way for those new to HubSpot to get up to speed quickly and understand both HubSpot and Inbound marketing. Undoubtedly HubSpot has more resources than any other marketing site I can think of.

Cons

Pricing structure isn't my favorite. Recently they added quite a few limitations to the basic version which make it very limiting for a number of our clients.
I'd love to see a more robust reporting system that can be customized, white labeled, etc.
Template set-up process is always a pain and usually requires a few rounds of revisions.

Return on Investment

Higher conversion rates and increased leads.
The ability for us to grow as an agency by getting our clients to buy into HubSpot as well.

Alternatives Considered

Hatchbuck,SharpSpring

HubSpot blows HatchBuck out of the water hands down. SharpSpring definitely provides more competition, but HubSpot's landing page & CTA functionality provide that little bit of extra value that make it worthwhile, especially if you don't have a developer on staff.

Likelihood to Renew

In the end, our agency wouldn't function without HubSpot. It's here to stay.

Likelihood to Recommend

I think pricing is the main reason I wouldn't suggest it to some smaller companies. In general whether you're on basic or pro, I think HubSpot can provide value for almost any business that is committed to improving their digital marketing.

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