Item: HubSpot CRM
Rating: 10
Author: Andrew Noble

Use Cases and Deployment Scope

HubSpot helps us stay organized and keep track of all of our revenue analytics. The tasks feature is extremely helpful and I use it all day every day. I love the customization options when it comes to creating charts and graphs to see our analytics. Our old CRM didn't allow us to send/track emails, so that is another helpful feature of HubSpot.

Pros and Cons

Creating Tasks
Viewing Call Outcomes
Viewing our Sales Pipelines

Sometimes it freezes while I am making calls
Sometimes it can be confusing to put together a report in regards to revenue analytics
Sometimes support doesn't provide an answer that I'm happy about

Return on Investment

Revenue growth
Makes the life of sales reps easier
Easy access to current revenue analytics

Usability

Before using HubSpot we used Copper. Copper was alright, but HubSpot blows them out of the water. Email tracking is one of my favorite features of HubSpot. The tasks are extremely easy to use and being able to review call outcomes makes my job much easier. I also like that calls are recorded directly in HubSpot.

Team Alignment Benefits

Sales and Marketing now have complete transparency into what each side is doing. HubSpot allows both teams to stay organized, as well as gain insight into what each other are doing currently, and what each side will be doing in the future. It is easy for our sales team to find marketing content within HubSpot.

Alternatives Considered

Copper

I was not the person who made the decision to purchase HubSpot, but I am glad that we did. HubSpot is much more user-friendly and has much more functionality. Things that HubSpot has that Copper did not are: Recording Calls in the App, Recording Call Outcomes, Email Tracking, More Advanced Reporting Features.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Aircall, LinkedIn Sales Navigator for Gmail (formerly Rapportive), Google Calendar

Likelihood to Recommend

HubSpot is very well suited for my position, a sales development rep. I spend all day in Hubspot adding new contacts, creating tasks, and viewing our analytics. I can not think of times when using HubSpot would not be appropriate in my day-to-day job responsibilities. I do wish that the tasks would let me start in the middle and not bump me back to the first task after starting somewhere that isn't the first task.

HubSpot is great!

Overall Satisfaction with HubSpot CRM