Item: HubSpot CRM
Rating: 9
Author: Christopher Levins

Use Cases and Deployment Scope

Hubspot allows us to have a high level overview of our sales force while still allowing the individual representative the ability to be very targeted and specific in their customer management. The dashboards and reports allow management to be analytical in decision making without restricting the more specific functionality that the average user is looking for.

Pros and Cons

Reporting & dashboards
Lead management
Forecasting

Customer contact
Email management
Marketing mix coordination

Return on Investment

Lead closure ration
Speed to lead
Overall revenue increase

Usability

It can be very easily learned by new representatives and is very user friendly. They have good training modules and videos that are self paced which allow new employees to learn without directly needing micromanagement from company leadership or other stakeholders. Further, their integrations are easy to set up and make compaitable with it her software or systems.

Alternatives Considered

Salesforce CMS, Salesforce Commerce Cloud and Jobber

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

Any situation requiring management to use information generated from your various reports to derive actionable business intelligence without sacrificing being a user friendly software. When working with heavily distributed teams being able to analyze and determine areas of concern easily and with a certain level of automation allows managers to focus on fixing and address problems, versus detecting them.

Functional and Automated

Overall Satisfaction with HubSpot CRM