Item: HubSpot CRM
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Hubspot to align both CS and Sales for customer and prospect management, as well as part of our CRM Tech stake. As well as coordinating cold/warm outreach from BDRs and AEs

Pros and Cons

Prospecting
Lead management
sending and tracking emails

increasing the reporting capacity

Overall, I believe that Hubspot hits the necessities in terms of performance. Other systems that I have used have more customization capabilities and are more geared towards complex sales cycles and processes. I wish the mobile app would be more intuitive.

Alternatives Considered

Salesforce.com

Hubspot overall is able to compete with Salesforce in terms of core functionality, the reason we went forward with Hubspot was due to cost and the detail of CRM that we required at the time.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Slack

Likelihood to Recommend

Overall, Hubspot is a great tool for tracking the full sales cycle, from cold out reach to signatures on agreements. It even has the ability to process payments through third-party. Great tool for smaller to mid-size ACV and the typically SMB/Mid-market sales cycle. Cost is also a great factor.

Great performing CRM tool that aligns multiple departments within your organization, at a great price point

Overall Satisfaction with HubSpot CRM