Item: HubSpot CRM
Rating: 9
Author: Rizza May Bobiles

Use Cases and Deployment Scope

We use this for Newsletters Campaigns to our Partners and potential clients.
Working as part of the Talent Acquisition team, we advertise our qualified candidates through Hubspot CRM by sending our Newsletters to Partners and potential clients. This way we are able to get new leads and close agreements with our Partners.
We also use Hubspot CRM to answer queries directed from our website. This makes our work easier.
Aside from that, we also segregate and upload details of clients and Partners in Hubspot CRM.

Pros and Cons

Client Database Collection
Newsletter Campaigns for Lead Generation
Marketing Reports

Further integrate different other marketing CRM tools
Prompt of chats directly to the app. I usually just receives email about chats and would be happy to easily get notified through the app. Tho perhaps I am not using Hubspot right and I need to explore this more.

Return on Investment

Helped in revenue growth through lead generation
Increase visibility in Market through SEO and better integration

Usability

I've only really used Hubspot but am aware of the functionalities of other applications such as Zoho and Zapier but would most likely use Hubspot again due to its core effectiveness in lead generation and database management and collection

Alternatives Considered

Manatal, Mailchimp, Sender and Later

They have their own assets, but using HubSpot has a more detailed and needed report

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Manatal, Mailchimp, Sender

Likelihood to Recommend

The most suited use for us would be lead generation, it has tools that would help us to be able to advertise candidates to our Partners in Australia and New Zealand and target them according to the desired behaviour. This also would help us in our goal to help find applicants suitable roles for them to be part of.

HubSpot at its Best!

Overall Satisfaction with HubSpot CRM