Takes time but a good tool once you know your way around
Updated January 08, 2018

Takes time but a good tool once you know your way around

Avinash Singh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

ion interactive is being used by our marketing department for developing landing pages and for A/B tests to optimize site pages.
  • Ability to create a framework and allow people with minimum coding experience to be able to develop pages.
  • Allocate traffic and run tests before implementing them on site.
  • Generate reports based on respondent data.
  • The user interface could be improved.
  • Load time for the creative page can be improved.
  • Please add the preview feature back in framework-masters.
  • Optimizing pages.
  • Faster lead conversion.
  • Better understanding of type of visitors.
Used more for email automation. Liveball has more flexibility when it comes to building pages.
I feel it's more suited for landing pages than building an actual micro-site.

Ion, by Rock Content Feature Ratings

Ideation
8
Content collaboration
8
Content hub
7
Forms / Gated content
6
Embedded CTAs
7
Content distribution
8
Content promotion
7
Content automation
9
Audience profiling and targeting
8
Closed-loop tracking and reporting
7
Content performance analytics
8
Campaign optimization dashboard
7

Using ion interactive

5 - The Digital Marketing(SEM/SEO) team here use ION for building landing pages and A/B testing new design concepts.
2 - A Web Developer with HTML5/CSS3 and JS knowledge is required.
  • SEM ad Pages
  • A/B testing new design concepts
  • create brand awareness
  • We sometimes use ION to present content to users faster.
  • The platform offers flexibility to add/remove code so we were able to establish better connections with the CRM we use.
  • Use their built-in templates to build experiences faster.
  • Apply animations and add more flavor to pages.
Ease of use, plenty of freedom to add code and customize, lots of built-in functions to make pages better.

Evaluating ion interactive and Competitors

No - We have been using ION since I joined 3 and half years ago.
  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Analyst Reports
The platform is easy to use and offers multiple customization opportunities. The data is easy to download and present making it easy to test new concepts.
I am not looking to change. I am happy with this platform.

ion interactive Support

I get help from David Kavalsky who is prompt and has the solution to my problems.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Slow Initial Response
I had a problem with form validations and I got help with setting up custom validations on my forms.

Using ion interactive

I feel certain features could be made better.
ProsCons
Like to use
Easy to use
Technical support not required
Consistent
Feel confident using
Familiar
None
  • Modify Creatives to build pages
  • Create Portfolios
  • Generate Reports
  • No Preview in framework Masters
  • Apply Css or modify liveball generated forms