Scalable and Simple Social Marketing Management
February 23, 2022

Scalable and Simple Social Marketing Management

Zach Pospisil | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We use Khoros Marketing for managing social channel access across business units and agency teams, publishing content to Facebook, Instagram, Twitter, and LinkedIn, measuring content performance, and customer care (proactive engagement, customer service).

Pros

  • Publishing social content
  • Tracking post and channel performance
  • Social customer care
  • Continuous improvement

Cons

  • building more connections between care, marketing and intelligence
  • easier management of mobile first social channels
  • quicker to market with emerging channels
  • Improved management of organic campaigns
  • Automated tagging for tracking post performance through Google Analytics
  • Plans and labels have made it easier to report on specific campaigns
We have engaged with Customer Success to improve tracking, labeling, and topic queue usage. We worked together to set up UTM automation and custom analytics. Customer Success and Strategic Services have also helped with rethinking and implementing workflow within Marketing Inbox to increase efficiency for our social customer care team.
Channel monitoring through Marketing Inbox has helped us identify potential issues, such as outages, so we can quickly develop messaging and keep customers informed. The tool also provides us with a centralized hub to manage social channel access and track associate actions.
We have worked with Khoros as a company for around 8 years. In that time, the social team at my company has gone from cheap engagement drivers and part-time management to an integrated content strategy, professional customer care, and channels managed across multiple business units. Khoros' capabilities have kept up with and exceeded our changing needs. At each step, there is a new tool or process to unlock that makes our work better and easier.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

Yes

I was not involved in the decision to select Khoros but I've seen no reason to replace them through two renewal cycles.
Khoros Marketing is well suited to publishing and managing access for both simple and complex social team setups. It works for single teams managing multiple channels and centralizing activity for organizations with social teams spread across business units that need a single point of entry for managing social channels. Marketing works well for simple customer care that does not require a lot of automation or tracking of care metrics. It is not suited for a sophisticated customer care operation. The Khoros Care product is needed for that.

Khoros Social Media Management Feature Ratings

7.3
Boolean keyword searches
6
Filtering out noise/spam
8
Broad channel coverage
8
8.0
Content planning and scheduling
10
Audience targeting
7
Workflow management
7
6.0
Customer interaction histories
6
Bulk actions
6
8.3
Lead generation
7
Content marketing
9
Campaigns and promotions
9
8.0
Twitter
10
Facebook
8
LinkedIn
8
Instagram
6
Pinterest
8
8.0
Campaign success analytics
8
Real-time tracking
8
9.5
Role-based user permissions & privileges
10
Mobile access
9

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