SalesNavigator review
February 12, 2018

SalesNavigator review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

We use Sales Navigator in various campaigns across the company. The licensing costs are being cared for by our customers, who decide whether and how many agents should have access to it. We use it for contact information on C-Suite executives, if/when we don't have that information in the CRM account, or if the said information is outdated/wrong.

Pros

  • Sourcing new leads for potential clients.
  • Direct approach to decision makers, when no contact information is available.
  • Keeping yourself up to date on what happens with your top tier accounts.

Cons

  • Searching for the successor of a specific position, when you realise your contact has left the company.
  • Looking up people from a specific department of a company (IT, Marketing, etc).
  • It would be great if we could set up a designed signature in the InMail messaging, instead of just plain text.
  • Sales Navigator helped recover accounts which are eligible to be disqualified because they could not be reached many times.
  • Sales Navigator puts context behind a company name in a very short time. The quick summary on their size, business and industry saves time on research and scrubbing.
  • xing
For the German Speaking region xing.de is the number one platform. It is although much less functional without a premium account and most of the people also put their information on LinkedIn. It is usually optimal to have Sales Navigator AND XING Premium if working on the Austrian, Swiss, and/or German markets.
We usually get a few hundred of accounts to work with, sometimes up to 2000. We all know that these accounts are extracted from marketing operations or bought from somewhere, and in many cases are unreliable. So sometimes we end up with a company name, and fake/wrong names in it, so no contacts. Sales Navigator perfectly fits in by allowing you to find contacts within an organisation and approach them directly requesting a call.

LinkedIn Sales Navigator Feature Ratings

9.0
Advanced search
8
Identification of new leads
10
List quality
7
Ideal customer targeting
10
Load time/data access
10
8.0
Contact information
7
Company information
10
Industry information
7
7.6
Lead qualification process
7
Smart lists and recommendations
7
Salesforce integration
5
Company/business profiles
8
Alerts and reminders
5
Data hygiene
10
Automatic data refresh
10
Filters and segmentation
9
5.0
Sales email templates
5
Append emails to records
5

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